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How to Track PayPerCall conversions w/Bing traffic? (5)

03-20-2015 08:23 AM #1 taewoo (Member)
How to Track PayPerCall conversions w/Bing traffic?

It looks like Bing doesn't have any conversion tracking for phone calls.

Anyone know if this is possible?

03-20-2015 10:17 AM #2 jaydenuk (Member)

Bing's phone number:

You can use Bing's own phone numbers that track conversion when that number is called.

Your own phone number:

You can get it via a call tracker and then setup the bing conv goals using a event task - however it still does not seem to work very well - for me anyhow.

I simply add the PPC tracking data and pass from Bing to the call tracking software - that then shows me which kw/ad etc got the conversion.

I then manually add all this daily data to Excel and anaylse.

03-20-2015 11:30 AM #3 mr zoom (Member)

Quote Originally Posted by jaydenuk View Post
Bing's phone number:

You can use Bing's own phone numbers that track conversion when that number is called.

Your own phone number:

You can get it via a call tracker and then setup the bing conv goals using a event task - however it still does not seem to work very well - for me anyhow.

I simply add the PPC tracking data and pass from Bing to the call tracking software - that then shows me which kw/ad etc got the conversion.

I then manually add all this daily data to Excel and anaylse.
Does this only work when the searcher goes through to your landing page?

I haven't seen a solution to easily track multiple keywords when the searcher only clicks on the click-to-call button on the ad.

03-21-2015 01:06 PM #4 lewis69 (Member)

I don't even use click to call on Bing ads, I'm no expert so there might be a way to make it work but I could never figure out how to track click to call as you have to use your own number, personally for the little bit I have done, I have just used a landing page and ring pools and just send 100% of traffic to the landing page

03-21-2015 05:53 PM #5 taewoo (Member)

Quote Originally Posted by lewis69 View Post
I don't even use click to call on Bing ads, I'm no expert so there might be a way to make it work but I could never figure out how to track click to call as you have to use your own number, personally for the little bit I have done, I have just used a landing page and ring pools and just send 100% of traffic to the landing page
Wow. and you're able to get it to +ROI doing that?

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