AirPush - Scale Up Volume (2)
Hi,
This is my first post here, I am really exciting. I read forums and get lots of good methods and ideas from you guys.
What is happening now is I currently running a campaign in AirPush (landing page format).
And now I am trying to scale because after I started to optimize the PUBs and APPs, the traffic is getting lower.
I heard that creating new campaigns within new categories will gain more traffic.
But I then asked my AM, he said that it is just an internal ID for AirPush.
So I am not sure if anyone tried to scale by creating new campaigns within another categories?
(does anyone suggest me to try banner ads format to scale? I am running sweeptake offer, guessing that CTR% for using LP would be better)
Hi,
Maybe it is a good idea to introduce yourself first in http://stmforum.com/forum/forumdispl...f-Make-Friends
Anyways, your question cannot be easily answered.
First of all: if you want to optimize your flow i would say it is smart to target really specific and do a zillion of split tests. However, the problem is, very likely your conversions are becoming less over time, since you fire your adds at a small group of people. But ey, if it remains constant, go with it.
Next, there are several ways to scale:
- Start over again with your optimized flow, and start targetting. It is important to stay as broad as possible.
- Try different traffic sources. for pops it might indeed be a challenge to grab huge vollumes, as you have to master traffic sources
- Try indeed banner sources, but in that case you have to learn banners and the stuff over there (it is different from pops).
All in all, every choice has its pros and cons.
Choose for yourself 
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