Calling all STM Ladies - Female Mastermind Skype Group (9)
This mastermind is for Ladies of STM - we are very few and far between so hoping to round us all up.
Look gentlemen, it's nothing personal and we're happy to mastermind with you in other groups - we just all hope to see the female community in STM grow a lot more and hey... who knows? Maybe the parties will be less of a sausage fest 
lol
My skype username is JaimmieRiley: If you could do a little intro on why you want to join the mastermind and mention your STM name when you add me, it would be greatly appreciated. You can also feel free to DM me on here or reply to this thread.
Our current discussion involves running Sweepstake offers [including 100% fulfillment offers - for samples, coupons etc.] and here's a little bit of the action:
there are a few main ways a sweepstake converts on the CPA:
email submit [Single opt-in but also Double opt-in i.e. confirming their email address]
- these advertisers are making money in two ways - re-brokering the data, and using a co-registration path to get this same user to sign up to other advertiser where they in turn, get a CPA
- they’re looking for more information than just an email, including answers to quiz questions but the conversion point will normally be the few first fields of the short form
-- Because the advertiser is looking for more than email to understand the user, and be able to sell the data to multiple advertisers, these generally convert on the 2nd page or further.
- More popular in Tier 1 - very hard to sell data from Tier 2 & 3 countries.
Carrier billed, Pin Submit subscription & Premium SMS Billing
- Pin Submit aka Premium SMS. Billing is based on the charge of each text
- Carrier Billing - base amount every day, week or month
- Most of the traffic is centralized in Tier 2 and Tier 3 countries because of regulations. IE regulations are more strict in Tier 1.
- these will not get on FB without cloaking
- You're going to need to target the allowed carriers, then filter through devices on the carrier for your split tests
- Mexico, UK & Australia are the strictest countries, and where you're most likely to get charged back when cloaking to run more aggressive LPs. Day-parting here is necessary - but this will not fly in Australia as they have regulators in the US for when the Aussie regulators are sleeping. Still, day parting is not fool proof.
Carried Billed:
-- 1 click means the user clicks through, to subscribe.
- Do you want to win this iphone? User clicks yes, and then is redirected to the operator hosted page, and that page is where the user clicks once to subscribe.
- They do not even have to enter their number.
- The user MUST be on 3G/LTE for the 1 click to work this seamlessly.
-- 2 click means the user enters their number, and then is redirected to the operator hosted page, and that page is where the user clicks to subscribe and clicks again to confirm.
-- If the user is on Wifi and not 3G:
- otherwise, the user would submit their number, get a text message and have to text back to confirm the subscription
Carrier Billed AND/OR Premium SMS Billing:
-- MO Flow means “Multi-Text” - this means there is going to be some kind of SMS verification
-- DOI Mo Flow means the user must confirm by texting back. If the user is on WAP, they won’t have to fill out their number but if it’s on WEB they will
-- SOI Mo Flow is not allowed in most countries but is in the few, that have yet to be heavily regulated. The user hits a button, it opens up their text app, is prefilled with the response and the user only has to press “send” and is subscribed.
ISP Billing:
- this is the latest method - it bills your ISP [aka your internet provider] and works for both desktop and mobile devices as a result
- this really only exists in France right now
IVR [Interactive voice response]
-customers call a number to answer the questions, play a quiz and subscribe.
-basically the difference here is, instead of collecting the information on the web/mobile, you’re having the user give it over the phone.
Credit Card Billing:
- User submits CC and is rebilled for the subscription
- Especially preferenced by anyone running Google Search to Sweepstakes
IVR - Interactive Voice Response
- user is charged per minute of phone call through their provider
- user answers questions over a phone call, while the quiz reflects on their desktop
ok ok, so i'm actually going to also mention freebees [aka 100% fulfillment] below which can convert on SOI/DOI, but they need an address to obviously send the product or coupon.
- note that some of them require paying for shipping, which do make it more of a sales offer and you should expect a higher than SOI payout
- but if the shipping is super cheap, then it's a lot easier to convert so check in on that shipping cost.
-- but pulling out a CC over just entering an email, will obviously be a lower CR, and hence, despite how cheap require a larger payout
The four main types of traffic used on the email submit offers are Social & Pop
Social:
- Facebook is the most popular for social. Guaranteed fulfilment works great cause you can be more aggressive with the ads [like use the word free]. Downside is, because it’s a form fill, FB would probably require cloaking here.
- depending on who you can connect with on twitter, the guaranteed fulfilment offers [so the ones that guaranteed deliver the user a sample of laundry detergent] could work well on organic traffic, mommy bloggers
- POF would also be a good choice but the volume isn’t going to be large, and you’ll want to, like Facebook, target a 30+ audience for quality purposes. Unlike Facebook, pretty sure you don’t have to cloak to get the 100% fulfillment offers on here.
POP:
PPV traffic like traffic vance work really well here.
POP from 50 on red
Redirect traffic also works, but it’s been 50/50 on how well for the publishers. I’m not sure on the source, but i’m 99% sure zeropark isn’t it. It’s full on redirect not domain parked.
…and if you can cloak it, adult pops work surprisingly too well. But cloaking here has to be 100% spot on. Because of the co-registration path behind the initial offer, their partners receive the referral information and anything they don’t like they don’t want to pay on.
- - most people cloaking on these are running a Double meta refresh through their
- because publishers are spending so much on pop traffic to run pay per call tech support right now, the CPM’s in the US are too pricy to compete at a lot of sources, so going international is your best bet here.
Google
Email
All sweepstakes require prelanders
[with the exception of some freebee "100% fulfilment" offers on facebook - because you can have more aggressive banners]
For Email Submits & Pin Submits: You're 100% going to want to run something the advertiser might necessarily like pre-lander wise, and if you're good at cloaking well, your CR is probably higher than those who don't on these types of offers lol
Freebee aka 100% fulfilment offers: Because the user is guaranteed a sample delivered to the address they provide, you can be a lot more aggressive and have it be compliant with no need for cloaking.
The same types of prelanders are going to work on all of these types of offers.
1. Quiz Flow - user needs to feel like they earned the prize if you will - they're all about the angle.
- lots of people using those "is the dress blue and black or white and gold"
- Things that are common for consumers - for example services like Facebook, youtube, whatsapp, instagram - make good angles.
- We like to use angles like these in order to get high CTRs. Usually Facebook looking creatives get high CTRs than your run of the mill creatives. It also gives the user a sense of familiarity
2. ending with the user being able to select a prize.
- this requires you have two competing offers, like a win a free iwatch and a win a free android watch
- normally these show a 3rd prize but that prize is unavailable.
3. you might want to try an initial "pop up box" that you can overlay on a blank screen, or overlay the "pop up box" on the first page of your "flow" page.
- This gets users moving from surfing mode into action mode. We've seen LP ctrs jump 10%+ by implementing pop up boxes.
4. Creating urgency can help but you might need to tweak your style in order to be compliant with the advertiser.
- Add multiple products on the "winner" page and make them as non available, just the offer should be enabled.
- Adding out of stock products that are more valuable than the prize on offer works best. We've also tested showing up to 10 products, but 3-4 always comes out on top.
5. Testimonials and previous winners/participants are also great features. Add 1-2 negative or neutral comments to make it look real.
- Make sure testimonials are an allowed promotional method for the offer, cause they're often not unless the advertiser provides you with real ones.
6. Fifth, Explain to the user how they could win.
- For compliance reasons you should imply the user could win, but not that the user did win.
- Make sure you don't just copy a lander that has rules that aren't relevant to your offer. I've seen this happen too many times. Ask your AM on exactly what steps a user has to complete in order for you to see a conversion.
7. Make sure you test your page to see how it displays on different devices - this could make or break your campaign!
8. Even if the offer is not responsive to both mobile and web, it might work on web when it's mobile optimized, and vice versa, when it might work on mobile when it's web optimized.
Questions that came up in the group:
I hear the term scrubbing alot. What is that exactly and why is that done?
ok so scrubbing can be a normal thing - but a lot of the time, people including myself, use it to refer to shaving leads.
so by shaving leads or scrubbing leads most people generally mean when an advertiser or a network “throttles” a certain amount of your traffic to make a larger margin. Essentially they’re hiding leads from your stats so they don’t have to pay for them, or so they can afford to pay you the promised CPA yet still make their desired ROI targets. Sometimes advertisers or networks are also just greedy and do it to as the campaign goes on to try and squeeze out more profit from the campaign and away from their payments [ie to make more of a margin].
And by scrubbing being a normal thing, I mean scrubbing for duplicate leads - meaning the advertiser will remove leads that are duplicates, or not fire the conversion pixel for data they already have - i.e. things you would kind of expect. Normal scrubbing would be disclosed, whereas the shaving would be hidden.
“Do you have any working landing pages to send over so that we can copy and tweak the components without recreating everything?”
- i definitely can't share active LPs on F5 as it's a violation of trust and working relationship we have with our affiliates
- i’ll see if i can scrape a similar style of lander and show it here. Services like what runs where might be able to help quickly there.
- Just watch out doing it, cause most affiliates will have code on their LPs, that if left there, will redirect your traffic to their own offers lol it’s super common.
- Plus reinventing the wheel is only good if you are making improvements and modifications.
“Can you also go over what offers require cloaking on Facebook a bit more and are there any specific ones we should look at?”
The top things we run on fb with f5 affiliates that are definitely cloaked are adult dating, international diet, sweepstakes [on both web & mobile for both pin and SOI]
The top other things we run on FB that are i’m not 100% sure if they need to be cloak or do not have to:
100% fulfilment offers
[but i can ask on this one 100% - my gut tells me the affiliates running these are cloaking no matter what and might not have even tried without it]
Things you don’t need to cloak but depending on how you’re advertising them:
Cost Per Install offers on FB Mobile traffic
Daily Deal Sites on FB Mobile & Web - but after all the companies got a boom of traffic, payouts went down and so did quality so they're more difficult to get across the board.
I didn't include more offer examples on this thread but you can always just shoot the team an email at network@f5media.com and we can direct you towards the offers we see most volume on and most revenue. It's also interesting to get on the same top advertiser's new & untested offers - I'm really excited about the Apple Watch release on April 10th and it rolling out internationally.
Good Read for all you BAWSE-LADIES [shared with me by my co-worker Camren Majors]
What It’s Like To Be A Female Leader In A Male-Dominated Industry
Awesome Jaimmie!
Gonna have to play the men's sexism discrimination on this one 
Originally Posted by Smaxor
It's not to draw attention to a divide - there are just very few female entrepreneurs and women in Affiliate Marketing - so just wanted a place of "welcoming", where encouragement could be given to delve deeper into STM, get into focused mastermind groups and rock it out like all you BAUWSE Affiliates on these forums.
Originally Posted by JaimmieF5
What It’s Like To Be A Female Leader In A Male-Dominated Industry
Wonderful read, thank you Jaimmie. "Attention results in power. Power is not something I will ever give those who believe being a woman is somehow less than being a man in any situation." Preacchhhh!!!
Good stuff Jaimme!! That was a pretty thorough breakdown! Ladies you are definitely in good hands!! Now go take action!!
If you're mailing UK, Netherlands, Swede, Spain, Swiss, Australia & South Africa, you're going to get seriously excited for the newest offers to hit the sweepstake market. These offers can be run on desktop pop but the EPM's for these offers are massive for mailers.
No social media or viral marketing for these unfortunately - with recent press this promotional method will not be paid for by the advertiser.
IVR Sweepstakes are PIN submit offers in which the user must call an IVR line to attain the PIN.
These offers are new and so is the conversion point. The newer the offer, the less competition and the more chances to have that ROI breakthrough that will make your entire year. One of the key points of success is the low regulation of these offers, which enable the advertiser to do fully branded offers with minimal legal texts and pricing.
IVR stands for interactive Voice Response & these offers convert on a phone call then a pin code:
First page - User fills in name, number, email
Second Page - User receives a phone number and is required to call to receive the pin code.
Once user submits pin code into the browser, the pixels fires. Then user continues to play the IVR game, and the advertiser charges the user per minute.
These offers payout much higher than a regular SOI - with highly branded pages & high CR, and there's no competition. Adding a prelander has already been proven to increase CR up to 50%. For an experienced mailer, and for inboxing purposes, I highly suggest locally hosting any LPs & HTML, and even adding your own creative spin.
I suggest initiating the drop on Friday afternoon as we are seeing better open rates over the weekend than if you were to drop at the beginning of the week.
Please note: These offers are DESKTOP ONLY as the user needs to be able to use their phone for the call, while following along on the screen. As a result, you'll want mobile fall backs - for 3G run pin submits, and wifi SOI.
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