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AdWords - Optimizing for QS vs Throwing Up 20K Keywords? (8)

03-18-2015 01:11 AM #1 mr zoom (Member)
AdWords - Optimizing for QS vs Throwing Up 20K Keywords?

Got a question: Has anyone had any success optimizing for relevancy and QS?

The advice that I've seen given for PPCall is to throw up a bunch of KWs and see what sticks. My next campaign is probably going to be one where I do the opposite and start with a small number of hyper-relevant KWs, build out relevant Landing Pages, and then expand to related and converting search terms.

What do you guys think?

03-18-2015 04:17 AM #2 tbranley (Member)

I have been doing that lately, with a group of 10+ Broad match KWs and have found it to be better, in some cases, than the "throw mud" approach. Keep us posted and let us know how it goes.

03-19-2015 01:06 AM #3 mr zoom (Member)

@tbranley

Thanks for the tip!

Btw, I found this performance marketing agency that focuses on AdWords and thought of your plans to go big time direct (there's actually not a lot of performance-based AdWords agencies out there). I like how they structure and explain their services, with the goal of getting all of their clients on the CPA model. Here it is: http://www.jellyfish.net/ppc/commerc...ree-cpa-model/

I also just found a couple of other examples that you might find interesting, if you haven't found them already, which you probably already have.
http://hypertargetmarketing.com/ (A rep is here on STM)
http://www.exactmatchmedia.com/

03-19-2015 04:11 PM #4 ringpartner (Member)

Originally Posted by mr zoom

This is definitely the way to go, especially since call-only ads need to be added manually right now.

Throwing mud at the wall, can work, but you need to have a budget to spend and lose money in order to learn what works.

-Mike

03-20-2015 11:55 AM #5 instep1 (Member)

How do you accomplish optimizing for relevancy and QS any good course on this

03-20-2015 03:32 PM #6 ringpartner (Member)

Originally Posted by instep1

How do you accomplish optimizing for relevancy and QS any good course on this

Check out Perry Marshall, read PPC Hero or work through the Google Adwords certification (you don't have to take the test).

Google loves relevancy and it leads to good CTR. So, organize related keywords in ad groups and use the keyword within your ad text whenever possible. You should also be adding your keywords to your landing page, to improve QS.

-Mike

03-27-2015 05:24 AM #7 hypertargeteric (Member)

There are two main schools of thought out there, the whitelist method and the blacklist method.

Either you start really targeted and slowly add specific keywords one by one tangentially based on what you see working. Primarily exact and a little phrase match. This is the whitelisting approach.
-Safe, but generally low volume, hard to scale. Easier to get profitable, but tough to make a lot of money.

Or you go with broad match and really see what's out there and what's going to work. As you get data, you continually add negative keywords to weed out irrelevant searches, while letting broad match do it's thing and mine good keywords for you at the same time. This is the blacklisting keywords.
-Expensive, you need a budget to play with that you're not afraid to lose. However, volume is much higher and the scale will be there for you in the long run.

If you're serious about doing PPC and you've got a sizeable test budget that's not gonna kill you if you lose it, the blacklisting method is the way to go IMO. This applies to any search marketing efforts, not just PPCall.

03-27-2015 11:00 AM #8 mr zoom (Member)

@hypertargeteric

Thanks for the insight. That's a good way of looking at building out/ optimizing a campaign.

And, pretty nice setup you all have at http://hypertargetmarketing.com/

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