Facebook Now Lets Marketers Target Ads at its 92 Million Expats (7)
Facebook Now Lets Marketers Target Ads at its 92 Million Expats
Facebook has announced a new targeting feature that allows marketers to reach expats with their ads on the social network.
You can now target expats living within a given country and even those originating from a specific country. So, if you wanted to display ads only to people born in India and living in Brazil, you can now reach them with a focused campaign. Facebook says it has 92 million people who live abroad on its network.
Nationality-specific targeting is currently available for users from Brazil, Indonesia, China, South Africa and India. It’s now available across all Facebook ads interfaces, including the API.
People living abroad use Facebook to connect with friends and family back home, sharing key life milestones and everyday moments alike. And expats aren’t just using Facebook to keep in touch with people. Brands, organisations, celebrities and news outlets also offer a vital connection to home.
To help businesses reach people living abroad, today we’re announcing a new targeting feature that enables advertisers to reach the 92 million expats on Facebook.
Marketers can now connect with expats living within a given country (like expats living in Brazil) and expats originating from a specific country (like people born in Brazil living abroad). Nationality-specific targeting is currently available for people from Brazil, Indonesia, China, South Africa and India.
Since many expats travel home for the holidays, Etihad Airways, a leading Middle East airline, saw an opportunity before Diwali to connect with the 27 million Hindus on Facebook living outside India. Like many holidays, Diwali is a festival to be celebrated with family and friends. Using expat targeting, Eithad connected with expats with messages about traveling home for the holiday, reaching 536,00 Indian expats living in the Middle East, leading to 700 bookings and a 50X return on investment.
“People expect communication to be personal, relevant and mobile. With Facebook’s expat targeting, we were able to speak to a highly relevant audience and deliver them something that was truly valuable in real time. That’s the secret to a great campaign.” — Andrew Ward, VP of Marketing, Etihad Airways
Like all Facebook products, this new targeting capability is built in a privacy-protective way. We don’t share information with advertisers that tells them who a person is.
Expat targeting is now available worldwide in all Facebook ads interfaces, including the API.
Thanks for the share! Great update! 
Np. I have now a lot of ideas to exploit this new target feature
Originally Posted by vsystem
Mastermind anyone? I have some ideas, let's share.
$$$$$$$$$$$$$$
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