Home > Mobile > Follow-along Campaigns

Inspired by Travelling the World & being Free - through Mastering Mobile (7)

03-17-2015 05:55 AM #1 guillermo (Member)
Inspired by Travelling the World & being Free - through Mastering Mobile

Alright guys, the title says it all

I have been doing app installs on pops for the most part since I started back in August 2014, even though i haven't lost any money I have had little successes here are there, but nothing huge.

So after reading Kepe95's thread for the 3rd time in a row I decided to start my own follow along.

in this case I have chosen an offer that I have already had success with - Win Iphone 6 - Email submit - AU, i ran that on Facebook for 3 days and made some easy handsfree little money on it, so I know the offer converts, cause I had 40 % CR on the network from my own stats

Now, I have been trying Leadgen and pin submits this month without much success, because I decided it was time to focus on display traffic, and chose that vertical because offers seem to be more "stable" than app installs where they come and go everyday with lots of regulations, and as achieved by Kepe I want to run CLEAN -i had run misleading before and I definitely don't enjoy the whole stress that comes with it, plus it's not sustainable in the long term, with that being said, here's my first campaign

I have chosen Go2mobi for it, didn't want to do the same as everybody jumping on Decisive

I have already submitted my campaign, and it was disapproved, I contacted support and asked them to let me know what I did wrong since I was trying to follow their Guidelines and it turned out they don't accept countdown timers on landers, which I then deleted and relaunched - I am now waiting for approval.

I'm following the mobile cookbook as a guide , thou not exactly the same, for example go2mobi minimums budget/day is $ 20 but it's def a good guide to follow

and I am mapping out my process like this and using Voluum to track

let me get some initial data so we can get the party started, i'll keep you posted

peace out!
Guillermo

03-17-2015 08:01 AM #2 kepe95 (Moderator)

haha

Good luck!! I'm sure you'll smash it soon.

Have heard good things about sweepstakes during STM London, and the traffic source has been mentioned positively a couple times as well.

03-18-2015 06:03 PM #3 guillermo (Member)

Allright the first day of data is already there, and it does not look promising at all... let's break it down

Angle 1 ( 1 conversion )

Angle 1- WIFI-INAPP

Spend: 14.98
Revenue: 2, 54
ROI: -83.04 %

Angle 1-WIFI-ONSITE

Spend: 6,75
Revenue: 0
ROI: - 100 %

Angle 1-MOBILE-ONSITE

Spend: 10.26
Revenue: 0
ROI: -100

Angle 1-MOBILE-INAPP - STOPPED

Spend:26,62
Revenue:0
ROI:-100

So, what's Angle 1?

Creatives: http://imgur.com/a/RiJaO#7
Landing Page: http://survey-info.org/AU/WiniPhone/...es2/?isp={isp}

I made it fully compliant I had to change words like, claim your prize, or you might have an unclaimed prize, Go2mobi is kind of strict with it... I had to delete the countdown I had on it aswell I ran this offer on Facebook before and it converted, so it's not about the offer.

My lander CTR seems to go from 25 % down to 10 %, i still don't have enough data to tell i think

So what to do here guys? definitely display is another game different than pops - so far I stopped this one : Angle 1-MOBILE-INAPP since it spend 26 $ and not a single conversion

Important note: I made sure that a single placement doesn't eat the whole budget, since I am allowing it to spend 2x times payout/daily maximum per placement, to test broadly.

I am using the autobidder option which I think is kind of a SmartCPM, right - as far as I understand from the mobile cookbook, my cpm shouldn't be higher than 1.5xPayout - so anything over 3.80 might be too expensive. is that correct?

what would you do with this angle? - Cut it and forget it?

__________________________________________________ __________________________________________________ _________________________________________

Angle 2 (2 Conversions)

Angle 2-MOBILE-INAPP (STOPPED) -- CPM too high?

Spend: 24,94
Revenue: 2,54
ROI: - 89.82 %

Angle 2-WIFI-ONSITE

Spend: 7.19
Revenue:2.54
ROI: -64 %

Angle 2-WIFI-INAPP
Spend: 16.71
Revenue:0
ROI: -100

Angle 2-MOBILE-ONSITE

Spend: 7.25
Revenue: 0
ROI: -100

so What's Angle 2?

Creatives:http://imgur.com/a/xpvnp
Lander: http://survey-info.org/AU/WiniPhone/...est2?isp={isp}

Questions

am I wasting my time by trying to run these kind of offers fully compliant? - lots of guys throw pop ups saying you have won an iphone
My 3 conversions came all from Interstitial banners, which have higher CTRs, but less volume and insane high CPM
Following the mobile cookbook pretty much none of my campaigns have made it into the promising list? would you keep testing these angles? or do they just suck?
As said before , i know the offer converts good, so it's not because of the offer
Do you think cutting the campaign after 20 $ no conversion is too soon?

TO DO:
I have paused all my campaigns , and will review them in more depth, banners, placements

03-18-2015 08:12 PM #4 bbrock32 (Administrator)

Hey man, just checked your landers and banners.

What I noticed is that the landers are pretty good ( compared to what's working ). However the banners look too "professional" .

Try going for ugly high CTR banners and see how it goes.

Also it's fully possible to make it profitable running complaint.

Try to gather as much data as you can without bleeding too much and move from there.

03-18-2015 09:02 PM #5 guillermo (Member)

thanks for the answer bbrock32 - wow, Im actually surprised the banners looked good to you, I have never made banners before, I thought they sucked the way they looked,

I'll try uglier banners

thanks

03-19-2015 12:40 AM #6 tim roth (Member)

Lander look solid - however make it SIMPLER.

Where are you hosting your landings?

03-19-2015 02:38 AM #7 willjr (Member)

Hey man

I would definitely agree with making it simpler.

-Don't make the person taking your quiz have to think. (Less options is better, maxim you should have is 3 options)
-If you could make your questions a Yes or No it would be better(especially if you get them saying Yes)

Here are a few examples

1)Are there more than 3 triangles in this picture? Yes or No (make sure the picture you show has a lot more than 3 triangles and its a no brainer)
2)Are you on a mobile phone? Yes or No
3)Do you own a {brand} product ? Yes or No (brand will be replaced with device brand ie Samsung/Apple/Nokia)

The answer to all these question will most likely be yes yes yes. Getting three yes responses will sublimely get them more and more comfortable with saying yes to you and hopefully more comfortable saying yes to your offer.

You want to get them to the end of your quiz as fast as possible try maybe even just doing 1-3 questions.

Also make your quiz alot easier for the user by giving them less to read as well

Your question :
You and some friends decide to go out and have some fun, you would most likely go:

Short Version:
Your favour place to have fun:

Also take out the whole "If You Fail: You get nothing" you gotta keep them positive and eagar to win. You ever see lottery ads tell you if you lose your ass goes back to work? No, they just tell you what would happen if you win and get you dreaming about how amazing your life would be if you won.

I would probably try to explain rules in an alert box saying they have 30 seconds to answer 3 questions for the chance to win an iphone and maybe start a timer as soon as they hit okay. This will fire them up and get them over to the offer faster.

There is lots you can improve and test still. I am glad your using a proven lander just play around with it and have fun.

Home > Mobile > Follow-along Campaigns