Hi all - I found this industry infographic interesting, thought I'd share.
https://image-store.slidesharecdn.co...2-original.png
Nice eye candy.
I may use this for when people ask me for a greater example of what I do. The moment I start talking about advertisers, publishers, ad networks etc. the general population gets lost.
This is just an RTB infographic, which is quite different from what I would call an advertising eco system. Here is a more rigorous example:

And this is still not a total overview on the industry since there are many parts of it. Affiliate is just scratching the surface and is a very small part of advertising landscape.