1) picking offer
If I see that the Android mobile offer has over X million installed already, how would you determine if the offer has already hit its saturation point?
Or am I over analyzing?
2) do I improve conversion rates by keeping the look & feel of the banner relatively similar to that of the lander?
Or are they, statically speaking, unrelated to each other?
I am a newbie but my guess would be:
1) saturation depends on the population of a targeted area? If a country has a population of 25 Mio, 5 Mio installs is not that much, so there's still potential. If, on the other hand, a country has a population of 8 Mio and 5 Mio installs, the potential might be not that big anymore :-)
2) I think that the banner should attract people so it can have really cool designs etc, but the lander should have the look and feel of the offer page. So i would keep lander and offer page similar.
Looking forward to other answers and facts. Mine are more assumptions, thoughts :-)
1. Depends on the target country. If it's int of course it's no where no saturation. Just look at utilities. Millions over millions and still converting like hotcakes.
2. It's not just banner and lander. It has been proven that the download/play banner has decent ctr too. Just make sure the entire funnel, banner->lander->offer flows and it will convert decently.
1) Overanalyzing. Just launch and let the numbers tell you the story.
2) Banner and Landing page design do not have much correlation from my experience. My goal with the banner is to get as high CTR as possible, while remaining targeted. I've had ugly ass banners, yet professionally designed landing page that worked well together.
Bonus tip is it is worth testing to have the landing page match the offer page design.
hey dr_ngo
does it happened frequently - in your mobile experience - that better CTR banners ultimately lead to worse CR?