Traffic source: Facebook
Vertical: Clothing
Offer(s): 4 different t-shirt/hoodie products (Wonder Woman, Hagrid, Sauron, Hobbits)
Geos: 12 primarily English Speaking T2 countries
Budget: $10/day per campaign (to be increased after optimization)
Bid: $0.2 CPC - Average of Auto Optimized
Angles: I will be testing out four angles, each with 3 images (normally I would test each with 6 angle with 6 images, but the angle is the image in this case, so each image is just a different color t-shirt the design can be displayed on)
Campaign structure: Initially I am separating these products into four distinct campaigns, each with a single advert set covering all geos with three adverts testing different color shirts.
All of these will direct link to represent, where there is a hoodie upsell, as well as a recommendation of the other three shirts after the user has purchased a single product.
News Feed Ads: http://imgur.com/a/XpSMX
Updates: Daily, with complete transparency. I will answer any questions posed about the campaigns and I am extremely thankful for criticism and suggestions.
Spend for the day: $4.09 (Started late)
Revenue: $0.00
Net profit/loss: -$4.09
Actions I took: Launched Campaign. Implemented tracking and direct linking through
Current tasks: Split into separate campaigns for each country after 24 hours of initial testing.
Alright, I took the two best performing shirts from the initial 24 hours and decided to push forward with those up to 4x of the potential payout ($80 total for each) in order to see if there were any conversions.
I'm currently direct linking from the offer on facebook to the Fabrily campaign site (got pulled from Represent for using the trademark names in the descriptions of the items (apparently saying Harry Potter Themed Shirt on Represent is a no-no))
Currently at:
87 Clicks for Bag-Inn @ $10.95 total spend, $0.13 CPC
43 Clicks for Hagrid's Home @ $11.87 total spend, $0.28 CPC