“ There is no pain in reading but there is pain in taking action - Charles Ngo "
Having read thru the Appetiser course, this is my first follow along campaign and looking forward to your comments and pointers.
Appreciate your help in advance.
1. Traffic Source : Decisive
2. Affiliate Network : Neverblue
3. Tracker :
4. Vertical : Utility
5. Offers : UC Browser (CPI offers)
6. GEOs : Indonesia
7. Budget : $8/day or $15 per campaign
8. Bid : $0.32 smart CPM
9. Angles : Browsing privately
10. Campaign Structure : Direct Link via banners
4 campaign ( wifi/site, wifi/app; carrier/site, carrier/app)
Targeting 1 angle first
11. Banners : 320 x 50; 6 banners

12. Landing Page : pending
13. Goal : 1 conversion, step out and take action and learn.
14. Total Spend: $20
Conversion : 0
ROI : -100%
CTR : 0.54%
Having run this for 3 days, I have the following result and notice some area that I am not sure about.
Would appreciate your help.
1. There is no CLICK number shown in
>> Have I done something wrong in the URL in Voluum ? Please find the following link.
Decisive set up - Offer link
hxxp://byvue.com/?a=511768&c=1249213&m=24&s1={campaign.id}&s2={devi ce}&s3={browser}&s4=3g{var1}&s5={clickid}
Post Back url
hxxp://lsowm.trackvoluum.com/postback?cid=#s5#&payout=#price#

2. In Decisive, I do have clicks and the amount of spent is $3 to 5 per campaign for 3 days averaging $1 spent per day without conversion.
Spending for each campaign has not reached $15.
>> Is the volume of clicks considered enough or normal ?
>> If not, how should I increase the volume, do we increase the CPM ?
>> Should I pause the campaign or wait ?


hxxp://byvue.com/?a=511768&c=1249213&m=24&s1={campaign.id}&s2={devi ce}&s3={browser}&s4=3g{var1}&s5={clickid}
Sorry, it should be
hey - trying to help however I can here.
Is the second post/link a question?
The byvue.com address I think it's the offer - so it should go into
Please, watch this video to understand EVERYTHING about how you can set it up:
password: stmrocks
I'll answer your questions - even if I don't really like UC Browser (for starting out).
Volume of click is considered "enough" of course - but as you're spending $1 per day - I'll get that to at least 7-8$ per day.
That leads to >> yes, increase the CPM, increase the daily budget = more volume
Follow the Appetiser. Should I pause or wait?
Have you spent 15$? Nope. Don't pause.
And adjust bidding daily spend, as I've explained before.
@ tim roth - thanks for taking the time to answer and help.
The 2nd post is just the info from my side.Thanks.
I have watched the video, understand the set up and follow the steps. Just that my click result shows 0 in my
In Decisive, there is result in the click section so I wonder which part did I do wrong ?
I posted the link above to show what I did. Hope you can help.
I have increased the CPM and bid and I am very happy that I got 2 conversions since yesterday after running the campaign for 4 days though there is nothing to shout about as it is still negative ROI. At least a simple goal has been met and steps have been taken. More further action from now on.

Total Spend: $40
Conversion : 2
Turnover : $0.64
ROI : - 98%
CTR : 0.68%
Steps to be taken :
1) Wait till all campaign reach $15 each
2) Blacklist any site or app spent more than one third
3) Working on landing page
That's correct.
Clicks (Dec) --> Visits (Volu) --> Offer
You're going to experience probably a 20% click loss in
So say you get 1000 clicks in Decisive, 800 visits will probably appear in
Now:
1. Start cutting shit. Check out for more than average CTR and blacklist them. Probably automated traffic that clicks, but don't convert. I also blacklist by intuition sometime, before it reach 3X payout.
2. Lower down your CPA. Start by increasing your CTR by making better banners. If you happen to increase your CTR from 0.32 to 1% and your conversions remain consistent - you happen to spend three times less - or get 3X conversions more for the same price.
3. Get some more conversion and isolate the placements who show empirical evidence. If something converted a lot in comparison to other, put 80% of your budget in it.
Few questions:
How much are you bidding now? Both bid and daily budget?
You made 6 banners - are something working better than others? Or better to ask: what's working shittier? Think about cutting it.
@ tim roth - thanks for your help again.
Yes, I can understand better now with your illustration about clicks and visits.
I also just get to know from
Something to share here :

1. "Start cutting shit. Check out for more than average CTR and blacklist them".
>> Do you mean if I have a CTR of 0.32% in one campaign, go to Live Report in Decisive,
either Site or App section and find any site or app that has more than the above CTR and Blacklist ?
>> Can I blacklist any other placement i.e Carrier, Handset etc before the budget reach $15 per campaign ?
2. I am using the smart CPM bidding.
CPA Goal - $0.32 (payout) x 1.5 times = $0.48
(As of now, it has been increased to $1.20)
Budget - $15
Daily Limit - $8
I think the bids is between $0.08 to $0.10 from the Campaign CPM section.
The average CPM for Indonesia in Decisive is $0.15.
3. Only 2 banners out of 6 converted.
Should I create variations for the converted banners or create a completely new one ?
@ 17 Mar 2015
Total Spend: $50
Conversion : 2
Turnover : $0.64
ROI : - 98%
CTR : 0.68%
>> No improvement so far.