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Traffic for the adult dating (11)

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Hi,

I'd like to start promoting various dating offers using paid traffic (Exoclick). Would you let me know:

(a) if this network is OK for such an offer
(b) what the best strategy would be? running RON, and then switching to ROS with good ids? or run it on a premium section only?

I myself would like to buy some popunder traffic, but I'm not sure about the strategy. If someone could enlight me on that, I'd kindly appreciate that. Thanks.

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Without trying to sound harsh or anything, if you have to ask these questions, you really need to do some more reading, there is plenty of good guides on this forum, search for them

Just to quickly give you the basic answers :

- yes, exoclick is good for adult dating offers, bulk of their traffic is monetized with dating offers
- dont run RON when you are starting out, the volume will bee to big and the quality of the leads will most likely be low, so you are asking for a high loss and probably a kick from the offer.
- pops are also usually not the best strategy to go with adult dating lead gen, the leads tend to be lower quality on dating

Browse the forum man, you really need to get a better idea about this game before blowing your hard earned money.

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For whats its worth, my first adult campaign was RON popunders. I was breaking even a few days after launching. Its easy to spend 50+ an hour though. I actually crashed my server on the second day when I upped my bid.

There really isnt a best strategy other than testing and learning.

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From my experience and affiliate feedback banner traffic actually converts better than popunder for adult dating offers. As matuloo has pointed out above lead quality is crucial for dating and banner leads tend to have higher quality than pops.

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Ecolick is very competitive ad network with lots of traffic and advertisers. Prepare big budget for their most popular ad. spots or go with less popular banner sizes.

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Hi,

Thank you for the feedback, and sorry for the late reply.

You may sound as harsh as possible, I'm really green here, and I'd better hear the truth instead of sweet speeches Again - thanks for the fb. If we leave aside the gen quality (obviously lower because of the pops), would there be any other reasons of running banner traffic instead of popunders? I spent around $20 for pop traffic, and it didn't convert at all. I spent around $10 for banners (same LPs, etc.), and had some revenue.

Thanks. I'm currently buying CPC for around $.02/click. CTR of my banners is low, so now I'm happy not to spend much comparing to CPM.

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pops need a good technical setup you most likely do not have yet. you better go for steady 24/7 banner traffic. more quality / less quantity is how you start out. watch out for a low competition geo and gain experience/profits. take the profits and move to a bigger market. step by step. this way you won't burn out. booth financially & mentally.

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Its actually all about the quality and targeting options. Technically speaking, running pops should be easier as you have one less variable to optimize - the banners. So you'd only focus on landing pages, sites you buy from and offers. With banners you also have to work on banners, but at the same time you can target better as you can also pick the spot on a particular site. For example the ntv spots have better quality than the footers. When buying pops, you cant really pick a placement, you buy all that the site has. So by saving work on the banners, you have to accept the lower targeted traffic mix and lower quality. Thats why pops are actually a pretty cheap traffic type. It all comes down to how well you can optimize the flow and your final ROI. You can get both working, but expect to be kicked from offers more when running pop traffic compared to banners

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Would you clarify, please? What do you mean here by a "good technical setup"? It's like a hardware, VPS, or something else? What is a context?

That's exactly what I thought: one less variable to tune, and that's why I wanted to stick to pops. However, it doesn't work for me. Same setup: ripped landing pages, ripped banners. $10 spent on pops; $10 spent on banners. 0 conversions on pops; 20 conversions on banners.

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at least a VPS or better a dedicated server and a CDN for the landers are highly recommended.

it's a very common thought to reduce the variables by using pops. but the truth is pop traffic is hard to convert and takes a bigger budget to test. as well as there is lot's of bullshit traffic in the game. in adult you rarely get a pop campaign profitable without bidding #1 and dominating your targets. for that you will need a high payout. which means investing money and sending volume to your network/advertiser in advance. out of my experience i can not recommend to start out with pops.

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