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Go2Mobi Campaign from a 6WAMC Student (35)

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Comin' at you straight out of the 6 Week Affiliate Mastery Course, here's a follow along using the first traffic source we worked with.

Traffic Source: Go2Mobi
Vertical: Shopping / Mobile and DTH Recharge
Offer: PayTM
GEO: IN

Budget: $20/day per campaign (Go2Mobi's minimum) but will optimize before spending that much
Bid: Auto

Angles: I will be testing two angles - easy mobile/DTH recharge (even lazy people can do it) and shopping (not getting upset after paying too much for things).

Campaign Structure: I'm starting with four campaigns per angle - wifi/site, wifi/app, carrier/site, carrier/app - for a total of eight.

Banners: Each angle has ten banners, with a mix of 320x50, 320x480, and 300x250.



Landing Pages: One for each angle.



I'm also testing direct linking along with the landers.

Here we go!

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Good luck with the campaign.. Looking forward to your results!

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I'm following your progress.

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Some tips...

- don''t mix 320x50 banners with Interstitials in the same campaign. The bids are VASTLY different
- your angles are quite weak. You need to ''slap your visitor in the face'' with your angle. Your angles are too timid imo. Using a ''stick'' is better than using a ''carrot''. Make them feel like they HAVE TO install the app instead of WANT TO. I know it sounds aggressive but that's what it takes with utility apps.
- your landers are also quite weak. I would simplify it. Less information !


Good luck!

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Thanks so much for the feedback. Those are two out of at least twenty angles that I came up with, so I have more to throw in if I need to.

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Will be watching this closely. Go smash it

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After Zenos speech at STM I'd be keen to know the process in choosing an offer. That seemed to be a a big difference before and after the course.

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I made a mistake in Voluum with the landers, and caught it after about $40 in spend. I was rotating both landers for both angles!

Pass me the dunce hat.

I fixed it, but these numbers will obviously be skewed because of that. I let it run longer than I was going to because of that error.

Spend: $115.62 (~$14/campaign)
Revenue: $4.05
Profit: -$111.57
ROI: -96%

Actions: I blacklisted placements with 2,000+ impressions and no clicks. Next, I looked at the placements that had profitable CPAs (looking for placements that have earned double the spend) and raised bids on those to win more traffic. All the profitable placements had earned more than double the spend at this point, so I raised the bids on all of them.

There was one placement that converted, but wasn't profitable, so I drilled into it and lowered the bid on the campaign that converted but cost too much.

Current Tasks: Obviously, none of the 8 campaigns look promising, so I'm trimming this down to only the placements I've found from the process above. I'll put these in a new whitelist campaign along with the new bids.

I'll take another angle and create banners and a lander for it.

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The offer was recommended by an AM. I also checked it out on App Annie to see how it was doing, and looked at the install page to see reviews, number of downloads, etc.

Spend: $21.11
Revenue: $0
Profit: -$21.11
ROI: -100%

Deondup was right about the angles. They're not working. I'm going to take the advice and hit them harder. Go2Mobi doesn't usually approve things on the weekends, so the next update will probably come in a couple of days. I'll post the new banners once they're approved, along with initial testing numbers on the new angle.

I hope everyone had fun at STM London!

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Good luck mate. I'm following you too!

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I will be following this one as well ... Best of luck to you!

I do agree the angles are a bit weak.

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These creatives have almost been approved by everyone who needs to. Here's what I'm working with for this round:

Angle 1 banners


Angle 2 banners


Landing pages


I'll hit go as soon as approvals are final, then come back with some numbers.

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I'm still not feeling the angles ... maybe it would be better if you just came up with a list of 25 different angles first and posted them here for initial feedback before really spending any money on ads.

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Like I said to you before

At least test 1 angle that follows this. 9 out of 10 times this will work better then telling someone the App will make their life easier. No-one really cares about that

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Thanks, guys. I'm going to hold off on running those and come back with a big list of angles.

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Yep, stronger angles needed. For many of those it's not clear what the benefit of clicking the banner is - what is the point?

Ideally users should always click a banner with some sort of intent, and this is something your angle/ad copy needs to create or channel.

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Here are a few more ideas for angles:

Shop here or you WILL pay too much.
A friend in need is a friend indeed. Send money with PayTM Wallet.
Cash back offers on recharges.
Your friends recharge with PayTM. Why don't you?
Paying too much pisses you off. Buy cheap.
The secret Amazon doesn't want you to know.
Recharge your phone without leaving the couch.
Your skin whitener sucks. Get it here. (Not a racist thing! Apparently they loves them some skin whiteners in India!)
Indulge in gorgeous, whitened skin for less
Biggest threat to your phone? Running out of money.
Don't get ripped off. Shop here.
Shop here or you WILL get ripped off.
Your friends are getting ripped off every day. Don't be like them.
Shop now before these deals are gone.
You're too fat to move. Don't get up. Recharge right there.
Why is your phone always dying?! Oh yeah, no money.
Paid too much? They're all gonna laugh at you!
Install PayTM or you're out on the street.
Your money is gone unless you install this now.
Declare WAR on prices. Shop here.
How dare you pay so much? Stop it.
Never pay full price again.
Protect your dwindling bank account with coupons and deals.
Saved money = more skin whitener. Shop here.
Biggest shopping secret revealed.
Discover the "Miracle Shopping" app you must install today.
Other shopping apps fail miserably compared to this.
Protect your wallet from high prices. Get deals!
Can't afford jewelry? Check out these deals.
Been scammed on prices? Get constant deals.
High prices will ruin you! Are you protected?
Join 22 million PayTM users.
15,000 merchants accept PayTM Wallet. Get it now.

Thoughts?

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^^Any feedback on the list of angles? Any of them worth pursuing?

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just test..... Nobody will give you straigh answer.

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I will be brutally honest here.

These still suck.

You can do much better.


"You're too fat to move. Don't get up. Recharge right there." Really? Is this really a problem that people have, that they are too fat to move and as a result need to recharge?

"Your money is gone unless you install this now." Really? Are there people on the street worried that their cash will somehow disappear into thin air and they need an app to keep their cash from disappearing?


Take a look at the comments from the Google Play store, try to find out in people own words WHY they installed the product. If there are any complaints about the app, use them to your advantage by turning them on their head. Speak in their language, play upon their reasons why, their real fears (not imagine fears that you are just making up), establish credibility, etc.


You can do much better. If you have taken and completed zeno's course, that shows that you are serious, and you need to apply that same seriousness to the research required for coming up with angles.

You can do it. I believe in you!

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Hey K_love,

I'm no expert regarding angles but here are a few I've come up with in 5 mins. I just quickly googled PayTM and noticed they offer great cashback and discounts on many products.

1. Proud husband amazed how much money his wife saved using this app
2. This Family bought a car with the money they saved using PayTM.
3. Save money for your family. Cut the cost of your purchases by up to 50%!
4. Make double the purchases with the same amount of money.
5. Your family deserves the best. Save the most money while giving them everything they want.
6. Spoil your family with these great discounted gifts
7. Buy everything you've been dreaming about at up to 50% off
8. Buy with confidence, we make sure you pay the lowest price for everything.
9. This family survives off of 500RS a month and still manages to save money. Find out how
10. Make every Rupee count, buy everything at the lowest price possible with our App

I'm sure if you do a bit more research and spend more time, you'll be able to brainstorm even better angles. I don't think these angles are the best but I hope it helps you generate more ideas. Also, for my personal campaigns, I find that usually being direct with a benefit for the user, or some type of curious headline works for me. By curious headline, I'm not saying using something vague that makes them guess what your meaning is. It's more along the lines of .. Listing a benefit or something someone accomplished and piqueing the user's interest on how that person managed to achieved that. Hope that helps with your campaign. Looking forward to your revised angles.

Keep pushing!

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I like this comments for my job. When I read the angles list I think "Oh this are great angles!" (from my newbie mind, they were). But I understand better what a good angle is after read the cmdeal comment. Thanks cmdeal!

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Biggest problem I can see with these angles: they don't explain what it is you're offering.

Clarity isn't everything in angle design, but if you don't have it, you'll find selling your app very hard.

Try writing a few angles that you think are way, way too obvious to work. You'll probably find they work much better than "cleverer" angles.

The classic example I always quote is from when I started pushing dating in AM, some years ago - "Want a girlfriend? Click here to get one."

Stupidly simple. Seems like it'd never work. Kicked all my "clever" angles' asses.

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I find that you should always start with the obvious pain/benefits as directly as possible like caurmen said. Trying to get fancy just for the sake of of being clever shouldn't be where you start off.

Using "Want a girlfriend?" as an example, there are only three things the prospect can say to a direct question like that:

1. Yes. I really do want a girlfriend.
2. Hell no. I'm single and loving it.
3. Maybe. (which usually means yes but not at this point)

If a dude says "yes" in his head and your CTA is "Click Here To Get One..." what is there left to do? Nothing but to click-thru to checkout the goods. He has already pre-qualified himself.

There is no confusion on the what you're offering and the dude already said "yes" in his head, so when he gets to the offer there is little resistance.

Tricking people to click or making boring statements and then sending them to a semi-relative page to a question, statement or banner image they didn't fully understand breaks the continuity path you're trying to lead them down.

You want qualified people landing on your offer, not confused people.

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Try this angle?
http://www.myonlinerecharge.com/feat...ular-in-india/

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cmdeal - I definitely appreciate the honesty. That's why I'm here, and what makes this forum great.

Thanks everyone for your input. Working on better angles...

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Let me give you some examples - use your own discretion and dull it down as much or as little as you want

- {carrier_callout} prices to increase on {date_callout}. Recharge NOW before the price rise
- Your {phone_callout} credit is running low. Its recommended you recharge immediately.
- Your {phone_callout} is eligible for a discount. Recharge online now to claim your discount
- {phone_callout} Alert: Missing payment processor. Its recommended you install a payment processor immediately

You need to make it PERSONAL and you need to make it URGENT. Telling people they will save money or save time is useless - no one cares about that.

Disclaimer: many app devs don''t like this. Some don't care. There's always a balance between going hard and being compliant.

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But all of this sound as not compliant (them are all lies) i believe that go2mobi rejected it all by this reason. Don't believe it you guys?

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Well, he can give a try and find out

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I am in Mumbai today. Here is a front page and page 2 ad in one of the major newspapers for paytm.



This can give you some more ideas.

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Sweet on da spot research info heheh , can't be better. Yeah and also plug in the indian proxy and go to the biggest english news papers in India , see who is running ads i am sure PayTM and Snap deals are all over it , see how they promote on there banners. Also you can check articles, interviews see what type of things they push on to attract customers.

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Thanks for posting those ads, cmdeal, and everyone else for the input.

Another list of angles is coming shortly.

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Are you still trying to crack this offer?

I've given it $200 but am leaving it at -90% ROI

After my initial angles I tried some more aggressive stuff like "Your free recharge promo code that EXPIRES TODAY!!!" but I did not even manage to beat PayTM's branded banners low CTR.

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Some stellar advice on this thread! Hope you stick with it and make it work.

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Paytm definitely has a strong brand and is spending a lot on marketing in India, so I have no doubt that there will be conversions.

The challenge will thus be getting all the numbers to work out in your favour.

What is the payout you are working with?

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