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Confused by 50onRed's Bidding System (3)


03-12-2015 12:43 AM #1 jlfarley (Member)
Confused by 50onRed's Bidding System

My understanding is that if you bid on a bunch of URL variations such as ww.domain.com, w.domain.com, etc..... your creative will pop on all of them and you'll just be bidding against yourself

But...

When I compare my stats in 50onRed to my tracker, the number of hits are about the same, and the same IP's do not show up over and over

But let's assume this is the case, that my creative does pop on each. How do I know which URL I should be targeting?


03-24-2015 09:34 AM #2 brainbug (Member)

On 50 on red you can either bid on the domain or on the keyword.

If you decide on domain targeting for example: domain.com. That will basically cover every possible variation of that domain. For instance: sub.domain.com or domain.com/dir/index.html

If you decide to target via keyword then it will just pull related domains/content according to that keyword.

So its an either or thing basically, otherwise you would compete against yourself.

What I like to do is target via keyword and then I blacklist all the domains that are not working for that specific keyword and I keep the ones that do.

Hope that helped


03-24-2015 06:57 PM #3 gts6 (Member)

Quote Originally Posted by jlfarley View Post
My understanding is that if you bid on a bunch of URL variations such as ww.domain.com, w.domain.com, etc..... your creative will pop on all of them and you'll just be bidding against yourself

But...

When I compare my stats in 50onRed to my tracker, the number of hits are about the same, and the same IP's do not show up over and over

But let's assume this is the case, that my creative does pop on each. How do I know which URL I should be targeting?
just because your creative is ELIGIBLE to pop on each target, it doesnt mean they WILL pop on each.. there are other factors at work. one of the main things is timing, on most PPV networks there are often a delay in place so your creative wont be shown to the same visitor within X amount of time


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