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How Sitescout adserver ad is being served with non banner ads (Gravity.com) (4)

03-11-2015 10:08 PM #1 vikramsinghamit (Member)
How Sitescout adserver ad is being served with non banner ads (Gravity.com)

Click image for larger version.  Name: Capture.PNG  Views: 210  Size: 530.8 KB  ID: 5946

How for the highlighted ad, somebody is using sitescout ad server. My question is Gravity ads are not banner ads instead they are content native ads, so when I check the inventory in sitescout we have Forbes.com for banner placement, but this ad is not being served as banner placement on Forbes.com. It is little confusing to me.
May be I am missing some links in between. Let me know ur thoughts on this.

Thanks

03-13-2015 07:21 PM #2 vikramsinghamit (Member)

bump

03-14-2015 12:14 PM #3 wrekoniz3 (Member)

did you do a view source to see if the banner html was sitescout? what i'm thinking you are seeing is the loading of a segment pixel, and not the loading from the ad, after all the url to site scout you are referencing wouldn't be appearing as loading if it was serving the ad, because the ads are already loaded.

11-05-2015 04:41 PM #4 vincentdepaul (Member)

Sitescout has 2 components. Their DSP and then they have a standalone ad server with which you can execute direct buys. It sounds like this particular buy was powered with the site scout ad server. With their ad server you can run a native ad unit like the one you screenshotted above. Hope that helps.

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