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Maintaining Facebook Clicks-to-Website Traffic Volume (7)

03-09-2015 10:04 AM #1 taewoo (Member)
Maintaining Facebook Clicks-to-Website Traffic Volume

I started a campaign around a mobile gaming offer in tier 3 country.. i tried following:

- Page Post Engagement , Bid for Clicks
- Website Conversions , Bid for Clicks
- Clicks to Website, , Bid for Clicks
- Clicks to Website, , Bid for Website Clicks

(All on mobile feed of course)

So far i am having the best results (lowest cost per website click) with the 4th one.. but problem seems to be

1) The ad doesn't seem to get much impression even after bidding 4x higher than suggested
2) Although CTR seems to maintain (1.2 - 1.7%), the impression seems to get chopped down

Can anyone shed light on this issue?

03-09-2015 10:39 AM #2 franco12 (Member)

do you see a difference in quality score?

03-09-2015 11:09 AM #3 taewoo (Member)

Quote Originally Posted by franco12 View Post
do you see a difference in quality score?
between what two metrics?

03-09-2015 06:57 PM #4 franco12 (Member)

Quote Originally Posted by taewoo View Post
between what two metrics?
between #4 and the rest?

03-10-2015 08:02 AM #5 taewoo (Member)

Yeap, they vary quite a bit.

1) PPE had the worst QS's (3 & 4's)
2) C2W / bid for website clicks had the best (6's and 7's)

One thing to note.. I was targeting very broadly (gamers 18-34 who are into card games / RPG games).. which made the targeting come in at about 2m. (I read somewhere from Adrian that broad targeting = lower CPC).

03-10-2015 08:52 AM #6 franco12 (Member)

QS is new and I lack enough data with my own campaigns.
So I can't comment your differences, but what I can say is that I had QS 7 vs QS 1-2, and the impressions dried up for the low QS.

03-10-2015 09:13 AM #7 taewoo (Member)

Thanks franco

but the exact opposite is happening. High QS = dry.. low QS = keeps going

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