Hey guys,
We have recently started a web app/ iOS app that usually sends e-mails to our subscribers.
We find that when the e-mail is a full html e-mail it immediately goes to the spam folder (at least hotmail's case).
For information, the content of the e-mail doesn't contain spam bullshit, (i.e ALL CAPS, "click here", "once in a lifetime opportunity".. and so on..) It is pure ligitimate content with only one valid link. This link does not lead to an offer page or any other suspicious web page content.
How can we avoid this or what practices are there that we might be missing. Thanks for your help!
Best!
is not only about html. you also have to look domain & ips reputation. maybe in blacklists? check in http://multirbl.valli.org
Thanks for your input, if we send a text only e-mail its not filtered, we ran the blacklist check and we are green on all tests, we are a relatively new domain/service, fully clean and legit business