The Falcon's Facebook Gaming Follow Along FBC1 (35)
Hey Everyone,
Yesterday while I was putting together some PPV campaigns I noticed a ton of gaming threads for FB on the forum. In the past I've only had a handful of FB campaigns, none profitable. I decided that I simply couldn't afford the budget to spend on testing expensive clicks and stuck to my PPV. The amount of detail that I saw everyone was providing was incredibly helpful and so much so that I decided to run some tests myself. I guess when I think about it, we are helping shoulder each other's testing costs by being so transparent. 
Anyways, I've decided to join the ranks and start my first journal here to contribute to the wealth of information already on this forum. I plan to be as detailed as possible with every step and hope to get back some insightful feedback. Let's get down to bidnessssss
Offer: Shaiya IT
Payout: $1.00 US
Network: Wolfstorm
Budget: $200, $33/day over 6 days
What I did over past two days so far:
[1] Choosing the Offer
I decided to go for this offer per recommendation of the Network. Both Last Chaos and Shaiya (from the same company) are being touted as high performers. After looking up some user reviews I found that Shaiya was being received much better than Last Chaos.
Why Italy?
I wrote down a list of the countries being accepted for the offer and cross referenced it with this list another member provided that I saw on another thread: http://www.socialbakers.com/facebook-advertising/ I then went into Facebook and checked on total reach for the entire 13+ for these countries.
I had also looked up the primary languages thinking I wanted to focus on English. I was surprised to see that Italy, for having such a low bid price had a very high volume of people. This clearly became my target of choice. For some reason I subconsciously was avoiding having to use translation services. I think I'm over it now.
I also inspected the offer and found that the page is set to 1702x950 which is huge and doesn't show up centered on my screen (preview link): http://www.aeriagames.com/playnow/sy...dl?utm_source= I shot and email to my AM this morning and he replied super fast saying that it's out of their hands. So I decided to iframe the offer and center it that way. Will iframing affect tracking?
Ok. gotta go for a little bit (my day job) and will follow up with what I'm gonna do about the next step: choosing angles. I'm pretty sure I'm gonna go after other MMORPGs namely WoW. Plan to get up my campaign tonight!
p.s. if it sounds like I know what I'm talking about, which i don't, it's only because I'm regurgitating a lot of what I've read on STM. I'll try to provide sources when applicable. 
[2] Brainstorming Angles
I'm under the impression that I need to get a CTR of at the very least .2 to get a decent click price. So the targeting seems to be essential to this campaign working. I've read that the demo could be as small as 10K but at that level it should be ultra-targeted. 70% image. After playing around with the Facebook Ad campaign builder and brainstorming I have the following list of ideas and things to remember:
- Targeting WoW (biggest MMORPG)
- Broad Target Gaming: Social and Online
- Involve Mention of Italy
- Good vs. Evil
- Game Screenshots
- Trending in Italy: Debt Crisis, Football Scandal (neither seems to match well)
- Pictures of Hot Girls are good
- Using Borders
- Fluidity with the LP
I know I want to target Italian WoW players, but the demo is fairly small. I feel hesitant to broad target gaming and I can't think of any other related interests that have a demo big enough to merit testing. All other keywords related to MMORPGS in Italy have very little people. I will continue to think of this second angle while I test the first.
[3] Projections
At a $1.00 payout and a 10%CR (is 10% a reasonable assumption?) my EPC will be .10. This means I'm shooting for a CPC of .05 in order to get a 100% ROI.
I've read that after 5x the demo you run into ad blindness. With a demo of about 20k that means after 100k impressions I should cut it off. If I'm shooting for .20 CTR then I am aiming for 200 clicks. This is a pretty tight window to bring my CPC down, and doesn't seem to promise much in terms of total volume or potential profit. Are these calculations more or less reasonable?
[4] Building Ads
Here are the ads I built. I messed around with levels and used the italian flag colors as a border.
The copy I am using will be similar to:
Italian [World of Warcraft] Fans!
Play the [MMORPG] that has a better community, active [GMs], best guild system, and epic [PvP]. Click here to play [Shaiya] for FREE now!
I am getting translations done and then I will put everything up and get some data. I am tracking using CPVLab. Any thoughts or advice?
Sick write up falcon!
Haha wow that lander is whack, great idea iframing it.
In terms of your blindness calculations, that's the first time I've heard that equation before, sounds interesting, I cannot verify it. 10% CR is a reasonable assumption especially if you target tightly.
I would definitely test some different titles and ad copies. Also with your images try a few of faces/chests zoomed in add a little cleavage in there too haha.
Make sure you don't opt for super cheap translations, I've had bad experiences with those.
Looking forward to seeing your progress!
@Mr.Green
Thanks for your input! I'm going to add a couple more close up photos. I did notice sometimes in the case studies there would be a lot of single subject images close up as opposed to cluttered chaos. I am opting for the more professional translation however it is taking a long time. I submitted it almost 4 hours ago and it still hasn't started. Are there any other services besides "one" hour translation that are reputable? Anyone speak Italian? =]
Besmir/Bbrock/affexpert does but hes on holiday. Try one hour translation, I can verify the translation with my mom if need be haha.
I like those ads! Great idea putting a flag into them
great follow along, can't wait to see your results...good luck!
Ugh, so I've run into a bit of a roadblock. The offer itself is displaying incorrectly and timing out on the advertiser end. My AM is currently trying to get everything figured out and in the meantime I can't push the offer. A lot of my second angles are also targeted for Italy so I may have to completely start over with a new target and new offer.
Originally I thought I was simply having a geo-redirect problem as my ads were getting disapproved by FB showing the domain for the redirect (a lame prize offer) which obviously does not match my ads at all. I looked up how to put together a server-side php georedirect and sent that off again only to be disapproved again. I checked with my AM and sure enough it was the ad all along. Perhaps for international offers it is better to get your own VPN service to check the ads. I wasted essentially an entire day waiting for translation, waiting for approval twice, when if I had been able to check the ad with a Italian IP I would simply move on.
So I've decided to alter my course to go with the English version of the Shaiya ad which I know does display correctly. I still have images I can repurpose for a new country.
Things learned:
- Geo-redirecting php script
- It's a pain in the ass to have your FB ads disapproved and to re-up them (try to get it right the first time)
- Importance of checking international LPs to make sure they are correct
- Write your ad copy FIRST, then send it to get translated because who knows how long it will take. While you're waiting you can put together your images.
- Don't waste time by hitting refresh on your stats every 10 seconds (very guilty of this)
- Don't be afraid to tweak images in Photoshop. Mess with levels, add borders. It goes by fast once you do it a bunch of times. There was a cool post i saw earlier about fake borders to make your image pop.
Most importantly: One thing I've learned doing PPV and this little bit of FB. Things never go as planned. This is true for business (I started and still am building my own tourism company), and even more true for IM I would venture saying. On the internet things move lightning fast. Everyone is trying to adapt. Offers come and go. Traffic sources rise and fall. There are no hard and fast rules. There are hacks, tricks, leaks in the system that everyone is constantly exploiting and testing. I obviously knew it was going to be volatile, but I had no idea to this extent. Have a general plan, guidelines for how you will react to data, examine everything and learn/refine your process. Be flexible but not reckless.
With that said, I am moving on. If the Italian version of the lander comes back then I will boot that campaign up fast. Spent $5 on ad copy translation, no biggie. I will do a short check on offervault to see if I can grab it anywhere else, but this will take time too if I am to join a new network. In the meantime, forge ahead. I have a PPV coreg idea that is slowly taking shape, and I am putting together a new target for the english lander for Shaiya. Will update soon.
Another thing: I was never able to figure out the iframe centering. The iframe and page inside are huge 1600x900 and my screen is 1280x1024. I want the iframe to be centered on the page its on. I've tried a whole bunch of different css combinations and tag alterations and haven't gotten it to work. I don't need it anymore, but it would be useful to figure out how. Google provides me with no solution as of yet.
Re-adjusting Sights
After some thought, I decided that UK would be next best target. Putting in some numbers I found that my target CPC is 7 cents and about how many clicks I'm shooting for the life of the campaign. Again, the 5x reach is not a yet a qualified stat and is only based on what I remember reading somewhere. I'm hoping my numbers are conservative and feedback on them would be helpful. I know that the numbers for all campaigns are always different, but I need to have some standard to check my results by. As long as these sound reasonable it will do the job for now and I can adjust.
The fact that the average bid price for UK is twice as much as Italy (looking back at the site i referenced, the prices fluctuate alot) makes me want to stick to Italy. However since I am targeting English speaking Italians instead of Italian speaking ones, my reach is greatly diminished. I therefore have to targe broadly to get any good size to test. The question is if my tight UK targeting is twice the effect of my broad Italian targeting in order to reach the same bid price.
Should I go after UK and brave higher competition? Or stick to Italy but be stuck with targeting more broadly?
More Angles
Yesterday in light of my first campaign getting delayed by a broken offer I ended up delving deep into the english version of the offer for ideas. Let's just say I spent a very long time looking at a lot of things. I have applied for a network which has the Italian version, and in the meantime I want to take a laser-targeted angle on the English version. I spent maybe 3 hours going through tons of websites and pages and wrote down a lot of stuff in my notebook. I'll try to cover all of it in the most organized fashion possible. I can't believe how poorly thought out my angles were prior to this.
Quantcast:
http://www.quantcast.com/aeriagames.com
http://www.quantcast.com/worldofwarcraft.com
http://www.quantcast.com/lineage2.com
Shaiya is one of dozens of MMOs Aeria Games has. While it is not a true indicator of Shaiya alone, it is a good general benchmark. I also looked at WoW because it is the largest and Lineage 2 as I've heard this being mentioned as most similar. One tricky thing about Quantcast age breakdown is that it is not evenly divided. It would seem that 18-34 would be the key demo, admittedly it is large. But when you look at the 13-17 the percentage is higher per gap. This is a misrepresentation as far as being statistically balanced, but obviously more useful to certain advertisers who only look at Teens, Young Adults, Adults, Old Ass People etc. Overall, we can see that these MMORPGs are more relevant to younger people 13-17 and I would assume for 18-34 it would skew younger as well.
This list was also helpful: http://en.wikipedia.org/wiki/List_of...-playing_games
I've used this for a PPV campaign and scraped the names and urls. I'm not sure if FB just added the feature but I now can drop the entire list into specific interests and it will automatically pull the related groups. HUGE TIMESAVER.
From here I explored many tangents and websites. Most revolved around the official Shaiya Forum: http://www.aeriagames.com/forums/en/index.php?f=140
There is an incredible wealth of information and leads to go on here. The community itself is bustling and buzzing with activity. This lead to many different websites and searches on Youtube and Google. I will list out the ideas I have gotten:
- Shaiya Comic: There is a comic that exists and can be used as a bridge to comic readers, particularly fantasy. I read it though, and it's not that great IMO.
- Guilds, making friends online, community: all of the related material is there, people even post pictures of themselves. Many ideas for community appeal
- Kill-stealing. This I think grabs attention and I found shaiya youtube videos related to this
- Bot Hunting
- Anime seems to be big. There is a thread where Shaiya players out their favorite animes.
- Twilight is mentioned alot. Twilight is big
- Examination of all of the sister games of Shaiya that Aeria has. These are potential targets, but one should check to see if all revolve around one Aeria master account otherwise there's no point
- newbie guides
- tonssss of fan art, in game screenshots
- you can see what posts are popular, what people are talking about, get a better idea of who fits into shaiya (theres an entire 100+ page thread where players post pictures of themselves)
I read a blog somewhere about how people get addicted to MMOs. These are viable ideas to look further into:
- People want to reinvent themselves
- Make friends
- Live in a fantasy world
- Master their own destiny
Also from quantcast I looked at the related websites which were all other gaming communities:
- nexon
- battleon
- gaia online
- club penguin
I took all of these terms and searched them in google with "Shaiya" to see what ties they had. I did the same in the forum to see the interconnections between them and found lots of really interesting things. You find conversations of members who are in both Shaiya and another pitching Shaiya to those only in the latter community. You see reactions, questions asked etc. These are all very telling.
I found a poll asking people how they found out about new MMORPGs. The top two were: Gaming Press (IGN, Gamespot etc) and Word of Mouth (Friends, Guild mates etc). This is a sign that using social validation will work in ads as well as quoting press.
In all this broadened my scope of ideas for how to pitch Shaiya. I had never really considered using a LP, but I have many different ideas about pulling in a visitor with interesting content related to the game. I think this is the next angle I want to try. First identifying the strongest reasons people join Shaiya, strongest sources (other gaming communities), and finding that key content that acts as a bridge and is coherent.
I want to spend more time today narrowing down my focus and then selecting an angle, make the ads, the LP and push it out. Will update on the specifics tonight. Hopefully if you are also promoting Shaiya, this has been some help. There's a ton more stuff out there!
Other research ideas:
- Take standard Shaiya creatives and do an image search to find out where these ads are placed
- Take related keywords, plug into google adwords or lead impact. see if and what people are bidding on
Part of me worries though that some of my ideas or research take me too far. Some things might be too much of a stretch or not have the reach or simply not be feasibly targeted in FB. Any guiding principles you gurus stick by when doing in depth research? How crazy can ideas get? I could run a contest in the forum telling people to send me testimonial videos of why they love Shaiya, compile a LP and pitch it as a "see what people are saying." Can i comb through Youtube and compile a LP of the funniest or most epic videos and pitch it for its high entertainment value? Leeeeeroyyyy
Oh man my head hurts.
Great News! I just spoke to my new AM at the network I applied to for access to another Italian Shaiya landing page and am all set up. The payout is 2.5 instead of 1 and the lander is wayyyyyy better. I loaded up the FB campaign and just waiting to get approved. It also seems that FB made some changes to its precise targeting and I'm able to bump my reach up a bit. Finally will have some data for you guys to look at soon.
What FB uploader tool is best? It's getting to be a real pain doing this manually.
Ok so it took an entire day to get the FB campaign approved and then I got a shitload of clicks:
Problem is that there are no conversions and my AM is reporting that a lot are "test" clicks? I'm thinking the numbers definitely look fishy too. Another clarification is that the offer is CPP meaning that the pixel is fired only when the user downloads and logs in. This certainly is why the payout is higher. Hopefully the original offer I was using comes back online so I can split test it.
Can any FB guru's add any insight to this situation? It seems like one headache after another... the only good thing is that these are cheap clicks.
spider's uploader is great.
but i would first earn some money before spending money on uploaders.
You can actualy create ads pretty fast.... let me find that blog post that explains it ...
edit:
found it. http://www.profitaddiction.com/make-facebook-ads/ he made a video.
i always open up to 20 tabs a time and that works real quick.
you have some nice CTR ads there. I guess you can get your cpc a bit lower with that ctr in italy.
What i would do is find other italian mmorpg offers and trow them in rotation to see what converts best. and test more ads in the meantime! don't rely on one offer.
361 clicks and zero conversions on a freebie game offer? something is definitely wrong there because your adcopy is great.
if that offer is brokered, try it at the original network it's on. the original network will always convert better than a network who brokers the offer, in my experience. I don't even like running brokered offers because of that. I mean, what's the point? The only reason I can think of is if you get better pay terms
@marcovandaar
thanks for the tip. My process is similar and now it has gotten a bit faster (wasn't using the multiple tab), its just that FB is so slow and clunky its frustrating to wait for it to load. the interface is a lot different since back then and now it seems more bulky and slow.
@index
I have the same feeling as I once tested the game on english speakers and it converted around 15%. I suspect it is a problem with the offer itself as opposed to a traffic quality issue. The frustrating part is that this is the second Italian-only offer I've tried which seems to have some problems. I've looked on offervault and can't seem to find similar offers. I may throw in the english lander just to see what happens but... i dont want to make the assumption that people know english.
I've decided to move on to a different game for now, while I wait to hear back from FB and my AM on these issues. Will post the campaign details soon.
300 clicks without a single lead..the offer must be broken...if your CTR above 0.2... you should have some leads pour in, check with your subid report if anything registred there or not...no need to wait until 300 clicks. bad offers exist
Ok, so it took forever for my campaign to get approved for Fiesta, which my AM recommended to me:
I'm targeting US, Male 13-18, KW: Gaia Online
My headline is the lines of: Gaia Players Love Fiesta! And the copy talks about how Fiesta is basically awesome and to check out the gameplay video, which is a lander I built out with an autoplay of a in-game review of the game, with a call-to-action to join.
The offer pays out 1.75. I already got a bunch of clicks and I will post the stats (they are so far disappointing).
autoplay video. FB don't allow
Campaign #1
Offer: Shaiya Italy
Targeting: WoW players in Italy that speak Italian 13+
Payout: 2.50
Clicks: 449
CTR: .329% (Best Ad: .384%)
Conversions: 0
Total Spend: $33.00
This is paused at the moment. I think I have a good CTR and click price (.07). The first offer I ran didn't even get approved because it was broken. Joined another network that had the offer and put that up and got zero conversions after 449 clicks... wtf. Offer seems to be broken too. There are the only two Italian landers I can find on offervault. kind of depressing... checked my tracking, checked with FB, checked with my AMs... its either the traffic quality is terrible or the advertiser is doing something wrong. Tracking seems to be working fine. Moved on.
Campaign #2
Offer: Fiesta
Targeting: Gaia Online Players in the US 13-18 English
Payout: 1.75
FB Clicks: 75
FB CTR: .10% (Best Ad: .14%)
LP Clicks: 13
LP CTR: 18.57%
Conversions: 0
Total Spend: $33.00
I am starting to get really annoyed. I'm starting to lean towards the fact that my network is having problems registering conversions. I'm very convinced that my conversions after the LP should be at least 25% if not closer to 80%. The LP is a in-game video review with a 28% engage rate (30 seconds) presumably resulting in the clicks onward to the offer page. All of these clicks show up on my network stats but no conversions (for both campaigns). I did have one conversion register for a different campaign, which confuses me further. That must mean that
A) Tracking is intermittently reliable or delayed
B) Traffic quality really is terrible and people are showing interest in the game but simply don't want to create an account.
I have sent emails to my AM to see if he can figure anything out on his end, but I am stumped.. $66 dollars down the drain. The worst thing is that I am not even sure what the problem is and whether to doubt the quality of my campaigns or the reliability of the offers. I will let Fiesta run a little bit longer to get more data, but I already have a feeling it's done, or at least paused until I can figure out what the hell is going on.
Lessons:
- Choose offers you can rotate (helps identify problems, find best performers)
- Make sure you test your offer to be able to track conversions, sometimes they are just broken (which sucks because wtf is the network's job?)
- Keep testing
At least I have become a lot more aggressive in how I am communicating with my AM's etc. on all fronts. I am going to select another offer that I can find on multiple networks so that I can have something to rotate. In the morning, I should hear back from my AM regarding potential tracking issues. Back to square one. >.< frustration
Facebook Masters: Please let me know what I'm doing wrong. thanks.
@hd2010
I guess I got lucky. My campaign was approved and is still running. Continuing to get people to click through to the offer page, but no conversions.
For the US one, I'd get a mate to go through the process, and fire a conversion. Take a screen grab of it, and *IF* it doesn't show in your stats, fire it off to your AM, and ask them WTF is the advertiser doing.
you better stop the campaign, something is fishy, i don't think the chosen offer is suck, at least give you few leads
If the campaign you mentioned is CPP then the pixel will fire when the user downloads and logs into the game and plays for a bit is what I remember from when my AM told me.
Oh wow that sucks. Definitely harder to convert. Reminds me of a market research panel I was promoting where the fixel fired after the user filled out the first survey.
Maybe try another offer?
Well in a sense its harder to convert, but its generally better quality.
what does cpp stand for ?
cost per player, I believe
This morning Fiesta started converting and I will have the stats up. The results aren't terrible but it needs work for sure.
The Shaiya IT campaign should be tracking fine, my AM confirms that other publishers are doing fine. The only thing it could be is terrible traffic quality. The offer is CPP meaning that the user has to go all the way and log into the game as jroes57 mentioned. I'm waiting on any delayed conversions and sent over a little more traffic since it is so cheap right now for me. Overall 400 clicks or so and no conversions at all. Does anyone have experience with IT facebook traffic?
So after a $33 dollar spend I had no conversions last night. I went to sleep pretty disappointed. This morning:
$21 dollars of spend I have 6 conversions for a revenue of $10.50
I want to say that Sunday night no one is thinking of downloading new games and trying them out. Anyone confirm?
Anyways next step:
- Split test no bridge page, just straight to offer. I think maybe I'm giving people time to change their mind by trying to sell them with a video.
- Add in new images
- Add in new copy for top performing images right now
- Pause the crap ads
Almost hit the first $100 of spend of the $200 budgeted for this foray into gaming.
you can up your daily budget, hence more impressions given by FB, more clicks, more conversion, hence drill down your cpc even lower.
With delayed conversions, it's going to depend a lot on your traffic. If a lot of the traffic is coming from younger people, they may have school on Monday and be inclined to download/play later. It will also depend on their internet - i.e. can they easily download an X GB sized game straight away, or do they have to wait, do it overnight, etc. Additionally the game itself may be somewhat slow to download when located in Italy, depending on what server they are getting it from.
As a gamer I would probably say about 1/3 of your traffic will be amped about the game, download it immediately and want to play immediately. 1/3 will like it, sign up and get the download going/prepared but then get distracted and forget about it for a few days. 1/3 will sign up, get an email showing them where to download it, then say, i'll get it later, and will try it in the next few weeks.
Some gamers will spend days researching forums/wikis as well to understand the classes and figure out what they want to roll/spec. If you indeed got 400+ clicks to the game's page I'd be incredibly surprised if you didn't get any conversions, delayed or not ;-)
I've added a bunch of ads to the rotation:
Which one you think will get better CTR?
Fiesta (US) to date:
Spend: $74.44
Revenue: $21.00
Discounting the first Sunday night (bad conversion time apparently), I am around 5-7% conversion rate. My click prices have gotten down to almost 0.20 however I need to get closer to 0.10 to be comfortable. I split test my lander versus just sending people directly to the offer and the LP actually is performing better so far. It needs a little more data before I can say it with certainty though.
I decided to find another Italian game and throw some traffic at it. The opportunity of such cheap clicks is something I can't just leave there. I found Dark Orbit and direct linked. I targeted space stuff like star wars, star trek etc:
Number 6 got the best CTR at .07
Even with really crappy CTR my clicks were still averaging $0.15. 125 clicks and 0 conversions...
After zeno's comment I thought more about these gamers. Where are they? Do they have their own computers? Are they all at internet cafes of sorts? Mac or PC? IE or Firefox? etc. The original Shaiya offer I pushed had a huge file size and probably some respectable computer requirements and I think it was Windows only PLUS the fact that it was CPP. I thought this might attribute to the reason there were no conversions. Simply too many hurdles for a casual visitor. Dark Orbit is browser based, pay on sign-up so I thought for sure I would see some sort of difference. Granted, my CTR was crap and I now think I should stick to targeting other games (gamers), it should be really easy for someone to click "sign in with facebook." I don't have any other Italian gaming offers to test, but so far it looks like Italian traffic is not very good albeit cheap. I've never been to Italy let alone any European Country. My limited understanding of life, culture, industry there i think gives me pause and i find myself contemplating assumptions that may be way off base. What kind of user base am i dealing with? Are these people all on mobile devices? desktops? I'm trying to get down to the bottom of this and answer the question: why have 500 Italian FB clicks amounted to nothing?
Anyways this is all a good learning experience, making mistakes and learning from them. I hope in the last stretch of my budget I get my clicks for my US campaigns down a little more and at least break even. I think I need to conserve my adspend for my PPV campaigns until I get my next revenue checks.
I've reached the end of my budget and will summarize my results. I was hopeful in the beginning but now I feel like I've learned quite a bit about FB ads and the basic mechanics. Unfortunately I do not have the budget to continue testing at this rate. It is freakin EXPENSIVE. It has been the primer for me however to get into promoting games which I've had many conversations now with my AMs.
Campaign 1: Shaiya Italy
Spend: $56.01
Best CTR: .378, $0.07 clicks
Clicks: 608
Return: $0
ROI: -%100
This was my first run and the ads performed spectacularly with low click price. Unfortunately I've come to the conclusions that the traffic quality is terrible for my offer. Reasons could be that its too big of a game to download and people get disinterested etc.
Campaign 2: Dark Orbit Italy
Spend: $18.37
Best CTR: .077, $0.13 clicks
Clicks: 125
Return: $0
ROI: -%100
I wanted to test another offer in Italy since the clicks are so cheap. This game is in browser and pays on sign up. Still no conversions. Terrible CTR but still fairly cheap clicks. Italy on FB... must be a reason why they are so cheap. Not willing to pay more to find out why.
Campaign 3: Fiesta
Spend: $117.76
Best CTR: .253, $0.19 clicks
Clicks: 475
Return: $31.5
ROI: -75.3%
This one was recommended by my AM. A new lander actually came out today and has performed the best so far at -%50 ROI. Still I cannot afford to continue testing this. My top performing image was an anime of 2 girls kissing- not really directly related to the offer.
After adding in the cost of getting my ads translated into Italian it all adds up to about $200. In all, deciding to go with Italy first kinda destroyed my start. But I learned a ton about how to setup my offers, tracking and all, working with AMs. I still wonder if anyone has had any success with Italian FB traffic as this seems so bizarre. 700+ gaming related clicks and no conversions. I did triple-check all links, tracking, and confirmed everythign with my AMs so the answer is either people just dont convert, or an advertiser conspiracy against me. This was by far the biggest headache.
Things learned:
- You need a decent sized testing budget in order to drive your CPCs down.
- Always keep constant communication with your AM regarding any issues you have.
- Don't be afraid to go international (although maybe stay away from Italy)
- Learn to properly research your angles (tonssss of tools mentioned in STM)
- Tracking!!!!!
Most importantly, don't assume too much and let the data speak for itself. The images that convert may surprise you!
Overall, a good exercise in FB ads. Super glad I decided to participate in the contest. When I have the bankroll for it, I'll take another shot and one day I will slay this beast.
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