Is Decisive and CPI offers just Crap? (18)
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Yes, I've luckily burned only $100 there. But I've heard from other people in this industry that they lost $2000+ there without success.
For me the biggest problem was bot traffic. I think you need a huge budget there to find the good placements. If I was you, I'd test the campaign on different traffic sources with their own inventory like Leadbolt. Many other DSPs perform the same like Decisive.
Hmm I see DSP/RTB aka Decisive/Tapit/Mobfox, as relatively cheap traffic compared to Leadbolt. Also, it the transparancy is pretty nice. It gives you great insights into how to bid, and what your bid actually does. Make sure however, that your cost of traffic aka your average CPM is low to get it ever profitable.
Right now, I am using Decisve on a couple of placements, being profitable, optimizing my flow. Maybe I throw in an other 1000 to see if my current flow sticks.
So yeah, for the sake of learning, it is a good place. I also heard others doing great over there....
A lot of people swear to pop traffic, but also there you hit a max volume pretty fast.
And... bot traffic? They have frequency capping....right?
Are there any other ad networks like Decisive? Meaning you can purchase banners on a CPM basis, but hopefully they have a different inventory (maybe even their own inventory) than what Decisive has?
Everyone I seem to find sells banners on a CPC basis, $.05+ per click.
Dude, I think you need some explanation first:
https://www.youtube.com/watch?v=1C0n_9DOlwE
Ad exchange: Mobfox, Decisive, that tap into the same add inventory, and has a DSP therefore transparent.
Ad network: Leadbolt, Inmobi, are BLIND networks, that have their own inventory but are BLIND, that means you only get a site id as an indication of your placement.
Ad exchange: CPM
Ad network: CPC
Ad network have usually higher quality, but is also more expensive. If you are ready to take the dive, that is something you have to decide.
Peace
Tapit is BLIND as well and as far as I know the majority of their traffic they own
Hi Guys,
Just going to hit the questions in here as I see them.
Untargeted geos:
1)Different ip address databases used by
2) We check campaigns after they are running for changes in lander pages (we check from a couple different geos) and these are not counted in our stats because they are from us.
Frequency Capping:
You can set it per ad for the number of impressions you want.
CPC:
We have it, but we build it on top of CPM buying so that our advertisers have that option.
InMobi's inventory is not blind if bought through Rubicon (we are hooked up to provide this).
Do a bot test (Caurmen did a sick post on how to do this), the Decisive traffic I bought was full of bots, and to make it work you need to cut the placements that are sending you this traffic that isn't going to convert.
You need to be able to isolate your efforts and understand if it's your targeting and creative that's not cutting it or if it's traffic that needs to be heavily blacklisted in order to make it work and have your ads seen by actual prospects.
@ Andrea - Decisive can do a LOT more to police this. I feel that ultimately YOU need to be responsible for the product you sell. There are many placements that are obviously fraudulent and every now and again new ones slip through and burn your budget quickly.
One good thing could be to limit the amount spent on any particular placement
and/or
limit new placements when they slip into your campaigns
Lately its been getting CRAZY. Seems like DSP's are easy money for fraudsters running fake traffic.
In Decisive's defense I will say that this happens on most DSP's - some more than others
@ Deondup
Maybe I am just silly but: Recently it seems they have frequency capping. Does this not help to prevent Bot Traffic?
Cheers.
Anyone?
No it does not. The frequency capping seems to do little to stop the problematic placements that eat through your budget in a matter of a few hours.
The best you can do is to block them and add them to your list. I think that network-wide some of these must be making a lot - which is why they do it and why they are smart at doing it well enough to stay on the exchange.
This is why I'm saying that Decisive can do more about it. If a placement has 100k + impressions with 0 clicks then something must be up...or if a placement has a 10%CTR with 0 conversions something must be up. It cant be that hard to flag these placements, pause them and then investigate NETWORK WIDE !?
Ok, fair enough, but how does it technically work then? So one placement takes on several ip adresses? I thought this would be a hard thing to do....
We made our frequency capping much more restrictive after feedback from the forums a couple months ago. But there are a number users on here who haven't tried again after this change.
And added the ability to adjust it per ad 
@ Andrea, jep it seems there is still some bot traffic. Wondering how it exactly works tho .
I only hear people complain about Decisive, but NO one is actually offering good alternatives.
When you read success stories here on STM , almost nobody is explaining what traffic source they use.
And while I can completely understand that , it's still one of the reasons people fail at the beginning, or even fail completely because they decide to stop.
Go2Mobi , Avazu mDSP , SiteScout and many more are very valid options.
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