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Google announced the launch of Google Compare for Auto Insurance. (2)

03-06-2015 03:52 PM #1 dario (Member)
Google announced the launch of Google Compare for Auto Insurance.

With the tool, Google delivers up to 14 sponsored listings from insurers with rate quote information (it’s likely that number will increase as the program expands).

Users can buy policies online or by calling an agent from their phones. MetLife and Mercury Insurance are among the initial advertisers.

Launching in California to start, the program will roll out to more states with additional features such as ratings and reviews and local agent support for insurance companies with agent networks.

Google will act as the lead generator rather than mere ad facilitator with pricing based on "a flexible cost-per-acquisition (CPA) model".

http://adwords.blogspot.it/2015/03/i...or-us-car.html

03-06-2015 04:06 PM #2 taewoo (Member)

Damn

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