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Road to Green....Road to STM Awards 2015! (27)

03-06-2015 01:33 PM #1 sieghart (Member)
Road to Green....Road to STM Awards 2015!

Hi STM,

I'm one of 6WAMC's member. Zeno taught me so much about Affiliate Marketing, about angle, campaign,....and i want share it to everyone via this follow along

My first mobile campaign (Offer Privacy Lock, but it was paused):
Revenue: $405.9
Cost: $920.07
Profit: -$514.17
ROI: -55.88%

I think my problem right now is Landing Page. When i used LP, my CV is lower than direct linking. (LP: ~1%. DL: ~4%). I tested so much headline, a few ad copies but it don't work. Anyone can suggest some methods to improve lander?

My Privacy Lock Landers (I used translated version for my ads)

Now, my AM recommend GO Keyboard for me and I'm giving it a try.

Offer: GO Keyboard
GEO: PL
Traffic Source: Go2Mobi

Total Stats:
Revenue: $0
Cost: $19.87
Profit: -$19.87
ROI: -100%
Impression: 20,197
Click to Lander:: 204
Click to Offer: 6.
Ads CTR: 0.89%
Lander CTR: 2.94%

TOO LOWWWWWWWWWW.

I found that i forgot translate my ad copy in my ad images, so i think it's main reason for low CTR and TOO LOW CR.

I will update my follow along everyday. Hopefully for you guys to avoid my mistakes.

P/s: Mod can feel free to fix my grammar. Sorry for my bad english

03-06-2015 01:47 PM #2 conquer (Member)

Good job on getting started!

Don't take this the wrong way, but I'd suggest improving your English a little bit or hire someone who is more familiar with the language. I'm no native speaker myself, but I feel like it's important that you're able to get your point across. Whether in forums like this or on landers and ad copy.

Also, it would be helpful if you gave some more background information, so we can get the whole picture. Like what do your banners look like, what traffic source are you running this on and so on.

Good luck.

03-06-2015 02:15 PM #3 sieghart (Member)

Originally Posted by conquer

Thank you. Below are my banners:

My landers:

03-07-2015 11:28 AM #4 sieghart (Member)

March 7

Revenue: $0
Cost: $25.26
Profit: -$25.26
ROI: -100%

My decision: Paused GO Keyboard campaign, find other offer.

My new offers: Apus/Zero Launcher
GEO: SA
Traffic Source: Go2Mobi.

03-07-2015 11:36 AM #5 marketone (Member)

Yeah you should Really work on your english. Also you need to make these landers a bit more exciting! I don't know the offer or the flow. So i cant help much there. I would do some research and see what other people are doing.

03-07-2015 12:18 PM #6 iAmAttila (Veteran Member)

Those angles are too long. Remember people are lazy.
And they aren't broad enough to capture the interest of most people. They are too specific.
Plus they are way too weak as well not aggressive enough. The guys out biding you are running more aggressive for sure.

03-08-2015 02:35 PM #7 marketone (Member)

^^^Listen to the man^^^😉

03-08-2015 06:24 PM #8 sieghart (Member)

March 8

Revenue: $0
Cost: $0
Profit: $0
ROI: ∞

I have spent all day to think about Angle for Landing Page and Banner, pause and all on-going campaigns. My decision is dividing them into 3 campaigns, and each one has one Angle. Create 3 Banners for each Angle, and then waiting for results. These 3 Angles are used basing on LifeForce 8 of Cashvertising.

I hope for better results.

03-11-2015 12:33 PM #9 sieghart (Member)

March 9 - 10 -11

In the last 3 days, I have met a lot of problems related to rejecting campaign. I have wasted my time on it. I will consider to carry another at the same time in Decisive.

03-12-2015 12:39 PM #10 sieghart (Member)

March 12

Decisive:
Revenue: $0.32
Cost: -$17.62
Profit: -$17.30
ROI: -98.18%

ZeroPark:
Revenue: $0.32
Cost: -$1.98
Profit: -$1.66
ROI: -83.88%

I have just found that Saudi Arabia is a country of which people read from right to left while my LP is formatted from left to right. It may be one of the reasons why my CR is low.

I have some questions :

Voluum cannot track conversion of Decisive but conversion of Zeropark. ( I have set up postback URL in Avazu). Who can know why ?
CTR of my LP is always less than 50%, but there is only one conversion ( 1,825 visits to lander, 982 click, 1 conversion). Whether it’s all Bot Traffic in Decisive ?
Placement “ Undefined” has spent $12 without any conversion. Should I blacklist this placement?
Now I have 3 angles, however, the quantity of conversion is too small. Should I keep waiting or cut 2 angles without conversion and find a new angle ?

My decision now: Optimize placement, blacklist all placement with high CPC and low CTR. Blacklist all placement that spend 5x payout without any conversion.

03-14-2015 09:09 AM #11 vortex (Senior Moderator)

Hey buddy! Amy here from the "slackers" group. Been reading some of your follow-alongs. Kudos for taking massive action!

Suggestion: Try direct-linking from banner to playstore instead of using a lander to see if your conversion rates improve. For free app downloads, a banner is often all it takes to get conversions. Landers take time to load, and introduce an extra step to the process - both of which can lower your CR. By direct linking, you can focus your efforts on testing banners and culling placements. Right now there's no way to tell for sure whether it's the banners or landers that are not performing well enough. Whereas if you DL, you will see how well each banner is performing much more clearly (assuming the placements don't all suck!)

I wouldn't cut any angles before retesting all banners with direct linking. Doing so at this point would just be unfair to the angles.

Also...why would you wait for a placement to spend 5 times the payout without conversion before blacklisting it? Statistically speaking that would be wasting money, and repeating that for tens or even hundreds of placements can really add up! 3 times the payout is more than enough to cut a placement with a pretty high level of confidence.

Regarding your Voluum tracking problems: I think you've added me on Skype already. Hit me up and we'll get that sorted out.

Looking forward to reading about all your successes my friend!

Amy

03-14-2015 11:37 AM #12 globejohan (AMC Alumnus)

Go for it bro,

03-14-2015 01:32 PM #13 vidivo (Member)

There is a huge disconnect from your banners to your landing pages.. Your lander is a bit more agresssive than your banners.

03-14-2015 01:43 PM #14 cmdeal (Veteran Member)

Hey there, I am not sure what your native language is, but I would probably suggest running your first campaigns in your native language first ... after you can get that profitable, then you can try to tackle other languages.

03-15-2015 07:45 AM #15 sieghart (Member)

March 13 + 14

Decisive:
Revenue: $0
Cost: -$11.47
Profit: -$11.47
ROI: -100%

I paused Decisive campaign in March 13.

ZeroPark:
Revenue: $2.24
Cost: -$9.01
Profit: -$6.77
ROI: -75.13%

Maybe I have found the reason for low CR. It's because of my too weak angles. Due to not getting the statistical significance, I cannot evaluate exactly, however I believe that I'm on the right way.

I have just tested new angles in ZeroPark because of not having to design banner to simplify the process. From tomorrow, I will much more focus on Decisive and Go2Mobi. ZeroPark has too less traffic (I have just spent 4$-5$ per day)

@vortex
Hi Amy, nice to meet you again. I will try on using direct link with the old angles. Thanks to you, I see that my campaign will operates more effectively when it only uses banner or landing page (Direct link with Go2Mobbi or LP with Zeropark). Thank you very much.

@cmdeal
Thanks, cmdeal, I will try on using native language with this offer.

03-16-2015 09:30 AM #16 sieghart (Member)

March 15

ZeroPark:
Revenue: $6.4
Cost: -$21.77
Profit: -$15.37
ROI: -70.59%

My campaign in Decisive and Go2Mobi has not been approved yet. My current angle in Zeropark seems to have good results.

I have created one more campaign in Zeropark with the same angle but it uses native language. Hope that the result will be better.

03-17-2015 11:20 AM #17 sieghart (Member)

March 16

ZeroPark - SA Campaign:
Revenue: $3.52
Cost: -$21.98
Profit: -$18.46
ROI: -83.99%
CTR: 22.29%
CR: 1.97%

ZeroPark - VN Campaign:
Revenue: $5.44
Cost: -$20.03
Profit: -$14.59
ROI: -72.84%
CTR: 20.66%
CR: 2.86%

Decisive:
Revenue: $0
Cost: -$9.69
Profit: -$9.69
ROI: -100%

03-18-2015 12:09 PM #18 sieghart (Member)

March 17

ZeroPark - SA Campaign:
Revenue: $4.80
Cost: -$19.94
Profit: -$15.14
ROI: -75.93%
CTR: 23.01%
CR: 2.90%

ZeroPark - VN Campaign:
Revenue: $6.08
Cost: -$20.00
Profit: -$13.92
ROI: -69.60%
CTR: 28.69%
CR: 2.3%

Decisive - SA Campaign:
Revenue: $0
Cost: -$8.53
Profit: -$8.53
ROI: -100%

My current decision:

Stop all campaigns in SA and focus on campaign in VN
Use 100% Direct linking in Decisive until finding out a good banner convert. When it’s done, I will focus on landing page later.
Increase budget for campaign VN in Zeropark up to 40$ per day to get more data for optimizing placement and testing the other landers as well.
Create one campaign VN in Decisive, one in Go2Mobi to test traffic source.

Current target: campaign VN in ZeroPark will be breakeven. Campaign VN in Decisive/Go2Mobi will get ROI -50%

03-19-2015 03:57 PM #19 sieghart (Member)

March 18

ZeroPark - VN Campaign - RON:
Revenue: $4.16
Cost: -$9.27
Profit: -$5.11
ROI: -55.12%
CTR: 25.47%
CR: 3.72%

ZeroPark - VN Campaign - Whitelist:
Revenue: $0.32
Cost: -$2.50
Profit: -$2.18
ROI: -87.23%
CTR: 23.96%
CR: 1.33%

Go2Mobi - VN Campaign:
Revenue: $0.32
Cost: -$4.99
Profit: -$4.67
ROI: -93.58%

03-19-2015 05:19 PM #20 tim roth (Member)

Have you changed the offer? It may be time to.

03-19-2015 05:42 PM #21 caurmen (Administrator)

Yep, definitely - if you've not tested a lot of offers, do get some more campaigns going with new offers. The most brilliant, perfectly-optimised campaign in the world will still lose money if the offer's a big pile of crap.

03-20-2015 09:17 AM #22 sieghart (Member)

ZeroPark - VN Campaign - RON:
Revenue: $5.44
Cost: -$13.68
Profit: -$8.24
ROI: -60.23%

ZeroPark - VN Campaign - Whitelist:
Revenue: $2.56
Cost: -$3.77
Profit: -$1.21
ROI: -32.17%

Thanks for your advice, actually I still run offer Apus Launcher but not test any other ones.

My decision: Stop the campaign with Apus Launcher and test 5-7 other offers of which each one will test 3-4 different angles. Using ZeroPark and landers is easier for me to test because I have not much experience of banners. Having chosen good offers, I will think about scaling to other traffic source like Go2Mobi.

03-20-2015 01:13 PM #23 cmdeal (Veteran Member)

It looks like your numbers are at least improving so that is a good sign.

04-07-2015 09:29 AM #24 cnpabi (Member)

good sign, keep it going,

04-26-2015 01:00 PM #25 sieghart (Member)

Hey, long time no see!

Though I stop updating this topic, it doesn't mean that I give up. I've tested tons of offers since last month, I tried everything I can, lost a lot of money. Total:

Cost: $2,010.94
Revenue: $417.92
Profit: -$1,593.02
ROI: -79.22%

But, I learnt so much from my mistake. And now, I have FIRST GREEN DAY.

Damn, it's only $3.58 but I'm happy now. After all, I know I can make money from CPA.

I'm gonna keep updating this 2pic daily from now on. An useful tip from me to all newbies: NEVER GIVE UP though how hard it is. KEEP MOVING FORWARD and you'll make it!

EDIT: Lol anyone can help me to edit my topic title? Awards not Adwards lol.

05-06-2015 07:14 AM #26 zeno (Administrator)

First profitable day? Congratulations mate!

And will update title for you now. Keep on hustling!

05-06-2015 10:36 AM #27 Ruby Tunes ()

Nice work buddy!

Can we get an update? How have things been going since your first green day?

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