Need Help On My Facebook Campaign! (8)
Greeting guys!
I'm a totally newbie to FB ads and this is my first time to run FB campaign. I'm promoting Cupid offer in AU, targeting 25-35 male with 50+ images. My bid price is $1 and i ran it for just few hours. Here is my report.
My question is why aren't the impression distributed evenly? Any advice for my campaign?
21 clicks is not enough to do anything with.
Looks like you've got a pretty good CTR on at least one ad. Let it run some more.
i would pause the 2 ads with the highest ctr so that the other ads will get impressions..up your cpc a few cents on the ones that don't get impressions
What is your daily budget for the campaign? What are the suggested bids for the ones with barely any impressions?
Thats just how FB does it, uneven ad distribution. Pause the ads that dont work, or make multiples of them (as polarbacon recommended) to get a better feel for the ads.
After run it for an hour more, I've reached my budget limit and here's the result:
I only got 3 conversions, which obviously less than 100% ROI. What should I do next? I have no idea how to continue.
FB optimizes for their eCPM so if you're ad has a high CTR then they reward you with more impressions, and after time lower bids.
Take your highest CTR ads pause the rest. Take that one ad that had 56 clicks and start lowering your bid by like 20% every 20,000 impressions. Make sure your CTR doesn't drop and make sure your mix of app vs non traffic (check referrers) stays the same. Eventually you'll see a "floor" for your bid price where FB will stop giving you impressions if you bid any higher. Bid slightly above that and assuming your CTR stays the same you'll continue getting traffic. If at that level your not profiting then gotta figure out a new ad or adcopy that will get you higher EPCs.
Also, give a fighting chance to the other ads that look like they may have high CTRs and repeat process above.
Good luck.
correction above... forum wont let me edit post...
"you'll see a "floor" for your bid price where FB will stop giving you impressions if you bid any *lower* (NOT higher)"
Basically bid high then lower bids slowly and when you stop getting impressions means FB doesn't think your ad is worth showing to users because it doesn't make them enough money. Thats the floor meaning with that CTR and that demo thats what FB needs at the least as a CPC bid to give you some action.
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