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Journey to the X (1)


03-05-2015 11:57 AM #1 aady83 (Member)
Journey to the X

Hi All,
started with a problem but that became a bit of a solution. Long story short, was worried nothing was working, low and behold it is:

After some help from people on the forum:

Learnings:
a) I am a newb, not new to AM but new to running it myself, I was going for the high fruits, the Tier 1 countries, this was a mistake! I am starting at the bottom and working up.

b) tracking was annoying to set up for Avazu, got there in the end but make sure your set up is correct (there are plenty of good guides on here)

results:
up to 14 conversions now. still at -80% ROI however I am not bothered about that at the moment its about the learning. Have started to trim the fat off. i.e. placements that have used x3 of the offer.

I have replaced the banners with gif images that rotate as tapit seem to be pretty flexible with what I can show.

total spend: $41
total earnings: $5.67
ROI: -86%
conversions: 16

Some questions:

a)I noticed in the avazu stats a breakdown of device etc... at 16 conversions i trimmed it to the devices that converted, is it too early to be doing this?
b) tapit I set ad to show impressions throughout the day as oppose to as quickly as possible, however tapit seems to be burning through the daily budget very fast, is there a way to limit this?
c)bidding CPM. minimum is .15 , currently I am paying .17, how to I find the 'sweet' spot on tapit?

thanks


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