too much info man.. and to be honest 95% of your conversions will probably come from the initial click to call in search.. not so much the lander.. unless you are running display, then you will need serious budget to test and find good placements.
Based on what I know works, this is a actually a pretty good landing page. Information is good and often needed to push the call, but I think you need to add CTA close to the top as well.
Something like:
Are you INFESTED with termites?
Call us at 888-888-8888 and we can help you solve the problem without breaking the bank!
Termites cost homeowners... (continue with the rest of the sales copy).
I would also recommend localizing as much as possible. "The termite specialists in (city)"
- Jon
Agreed with Jon about using the location.
Most web hosts have some type of geo-ip module they can install for you that makes this really easy.