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Desisive - Grocery Vouchers - NO-SG-MY (15)

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Hi everyone,
Actually I've been running my first campaign about a week ago (after reading the Mobile Cookbook threads)
And here I decided to write this Follow Along thread (hope its not too late).

Anyway, here it is, my first follow along thread.
I hope you guys guide me through this step.

Traffic source: decisive
Vertical: Mobile - Sweepstakes
Offer(s): Grocery Voucher
Geos: NO

Budget: $15 per campaign
Bid: $0.5 CPM

Angles: Offering people for a chance to get one of three Groceries vouchers for free

Campaign structure: I am splitting the campaigns into Wifi-Site, Wifi-App, Mobile-Site, Mobile-App just like on the Guide

Banners: 10 banners with slightly different images and colors variations.


Landing pages: On the first day actually i made 4 steps landing pages, but i think my audience didn't like it, so i cut it to only 1 step landing page on day 2. Here's a screenshot

- I dont speak Norway so i translate and proofread them on onehourtranslation

Report so far :

Feb 25th :
Visit : 1,986
Click : 24
Conversion : 0
Spend : $3.92
Revenue: $0
Net profit/loss: -$3.92
Actions taken: nothing

Feb 26th
Visit : 1,934
Click : 12
Conversion : 1
Spend : $6.44
Revenue: $3.64
Net profit/loss: -$2.8
Actions taken:
- i see there's this one particular app that sends lots of click but without conversion, i'll just keep an eye on that and wait till the next day
- change the landing page from 4 steps landing page to only 1 step landing page

Feb 27th
Visit : 3,294
Click : 102
Conversion : 0
Spend : $12.55
Revenue: $0
Net profit/loss: -$12.55
Actions taken:
- blacklisted one of the site which sends too many clicks without conversion

Feb 28th
Visit : 2,216
Click : 55
Conversion : 2
Spend : $5.58
Revenue: $7.28
Net profit/loss: $1.7
Actions taken: - nothing

March 1st
Visit : 2,749
Click : 63
Conversion : 0
Spend : $7.33
Revenue: $0
Net profit/loss: -$7.33
Actions taken: - blacklisted more app/site

March 2nd
Visit : 2,014
Click : 52
Conversion : 2
Spend : $1.68
Revenue: $7.28
Net profit/loss: $5.6
Actions taken: - nothing

March 3rd
Visit : 1,345
Click : 33
Conversion : 0
Spend : $3.71
Revenue: $0
Net profit/loss: -$3.71
Actions taken: - blacklisted more app/site

March 4th
Visit : 1,368
Click : 38
Conversion : 0
Spend : $2.24
Revenue: $0
Net profit/loss: -$2.24
Actions taken: - blacklisted more app/site

Overall Spend : $48.74
Overall Revenue : $18.20



So, what do you guys think ?
What do i do wrong ?

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Hi,

Cant see the pictures.

- Ok so far, as a rough guideline: if you do not make -50% roi at the start: start over .

There are so many factors that you might do wrong:
- Bidding too low
- Your banners do not work. - Banners: keep updating them.
- Your lander is not persuasive enough
- Do you know the offer is doing any good?
- Do you have a cool landing page? Stolen or not?
- Maybe you have bot/ fake traffic (check your tracker for ip adresses)
- Non converting placements.

Etc. etc.

Sweepstakes require good coding skills, and is a very difficult vertical to master.

So i dont know how long u r in this, but you might want to consider another vertical which has less factors to tweek ;-)

Good luck

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Hello Chunk

Any examples of vertical with less factors? I'm trying cpi battery saver international and I'm bidding 0.44 smart cpm (8$ day budget) on decisive in a country with around 3 million impressions with a cpm 0.05 and still i win only 13% of wifi traffic and 12-14% of mobile/site/app traffic. Any thoughts?

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Hi Chunk,
thanks for replying.

I have fixed the attachement.

Ok so far, as a rough guideline: if you do not make -50% roi at the start: start over
- Is that minus 50%? I am going to wait for each campaign to reach 15$ spend and starting offer

Bidding too low
- this is screenshot of today's campaign

how many percents winning bid is the ideal number ?

Your banners do not work. - Banners: keep updating them.

This is the banner click through rate, i think you are right

Do you know the offer is doing any good?
Talked to my AM before running the campaign and she said the offer is quite good

I didn't know if Sweeptakes is for advanced user. I am just new in this whole Affiliate Marketing things.
I just picked Sweeptakes out of the blue.
I might as well starting new campaign running together with this one. Any suggestion on the vertical?

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Hmm to be honest, all verticals have their plusses and minuses. All I am saying is: if your coding skills suck, it might be difficult for you and a lot of hazzle to tweak a landing page. Lets look deeper into this:

App Installs:
Advantages:
- quick data (converts easier to data is gathered more quickly)
- has usually its own offer page (google play or app store)
- does not need that much tweeking on the landing page

Disadvantages
- many people run them
- offers can be pauzed any day.
- low payout

Sweepstakes:
Advantages
- converts reasonably quickly (mid range)
- you can use it for many countries

Disadvantages:
- the landing page is more important, so to save you the hazzle, you either steal a really good one or you are just good at coding.
- there are all kind of offer pages, some are performing way better than others, some companies even pay only 3 out of 4 out. This requires split testing.

Due to the low payout and saturation, i think app installs are difficult, and i have good coding skills, so that is why i choose sweepstakes.

All in all, there is no 'golden' vertical, it all has it advantages and disadvantage. But in this case: i am doubting whether you want to go to through the hazzle of tweaking your landing page.

So yeah i really cant recommend you anything, you have to choose yourself and find a way to work around the disadvantages.

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The colors of your banner are great, still i cant read the text, so i have no clue which angle you are choosing.

Also, i have no clue which lander you are using.

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By "good coding skills", I think that Chunk's meaning that you need to be able to edit HTML and CSS, rather than that you need to build an entire backend in Node.js or anything!

If you can do that, sweeps should be fine as a vertical for you.

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Thank You I think I am okay with editing HTML and CSS

please check on the first post for banner and lander.


Update :
March 5th
Visits : 690
Clicks : 20
Conversion : 0
Spend : $1.19
Revenue: $0
Net profit/loss: -$1.19

5 conversion so far, with spend more than 50$


Here are the apps that make the conversion :


Not quite sure why it convert more on Nokia


hmm i should probably starting Nokia-Only campaign

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I am pausing all the campaign today,
i'll work on something else, maybe tweaking the banner and the lander

latest stats:

Spend : $ 53.60
Revenue : $ 18.20
Net Profit/ Loss : $ -35.4

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That campaign looks like it has potential! How much did you spend on Nokia alone in the campaign, and how much did you spend on each of those placements?

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I really can't tell how much i spent on the Nokia alone, because on the first 3 conversions, I made mistake on the settings on my decisive campaign postback, so the conversion is not displayed on the report,
And I am not sure is which is Nokia and which is Samsung from this Decisive report, but I assume the ARM Touch is the Nokia and the other is Samsung


here's the Voluum report

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Creating Nokia Only campaign today based on the very little data I gathered from previous campaign

everything else is the same

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Has anyone had success with decisive? Have heard of very few and far in between cases of success with this source.

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Ok, aiming at only one phone, for sure cuts down your volume.

Now think for yourself, I you only aim your adds at a small group of people with not that many newcomers coming in either. What will happen to your conversions?

I dont say that targetting is always bad, but cutting too much is just plain silly

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It was a bad idea. Paused the campaign yesterday, as it didn't get as much traffic as I thought it would, spend only 50 cents on the campaign for the whole day
I'm working on new banners at the moment, and working on new angles (finger crossed)

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