Please critique my noob angle (8)

Hey Joehann,


I'd change the colour of the CTA button for a start. Also something about the images does not look right, I'd be changing them to more normal looking profile pics.

I also ad a status to some of the, pics. Either type online or an online icon. I always track my images too, as then I can see what images are working well CTR wise.

I then would ad the high performing images to a spun ad copy.

Steve

Some ideas here:
http://stmforum.com/forum/showthread...y-critique-pls
http://stmforum.com/forum/thread.php?id=28781

Dude, where's your creativity? To me what you have here isn't really even an angle. You are targeting divorced women and saying "These guys like newly single women".

And that headline is awful: "Looking For Love In 2015?". That's as generic as it gets.

I don't know about you - but if I was a divorced woman that would'n't make me curious at all. No wonder you're not making any money, you don't deserve it yet.

THINK ABOUT IT:

Divorced women, especially older ones are all kinds of screwed up when it comes to dating.
- They think no one will ever love them again
- they feel like they're used goods
- maybe they have kids and don't think men will be attracted to a woman with children
- maybe they gained 40 lbs since the last time they were on a date and all their "dating" clothes don't fit them anymore and they don't know what the fuck they're going to do.

Use those insecurities.

Write a LETHAL headline that calls out their insecurities and throws them in their face. Like "9 out of 10 Divorced Women Will NEVER Be Loved Again" or "Divorced? You're Probably Terrified That You'll Live The Rest of Your Life Alone, Right?" or "Divorced Women With Kids DO NOT Deserve To Be Loved"...

Then tell them in the other copy about how all their insecurities can be eliminated by joining X dating site.

EXAMPLE:

Originally Posted by Malan D

Dude, where's your creativity? To me what you have here isn't really even an angle. You are targeting divorced women and saying "These guys like newly single women".

And that headline is awful: "Looking For Love In 2015?". That's as generic as it gets.

I don't know about you - but if I was a divorced woman that would'n't make me curious at all. No wonder you're not making any money, you don't deserve it yet.

THINK ABOUT IT:

Divorced women, especially older ones are all kinds of screwed up when it comes to dating.
- They think no one will ever love them again
- they feel like they're used goods
- maybe they have kids and don't think men will be attracted to a woman with children
- maybe they gained 40 lbs since the last time they were on a date and all their "dating" clothes don't fit them anymore and they don't know what the fuck they're going to do.

Use those insecurities.

Write a LETHAL headline that calls out their insecurities and throws them in their face. Like "9 out of 10 Divorced Women Will NEVER Be Loved Again" or "Divorced? You're Probably Terrified That You'll Live The Rest of Your Life Alone, Right?" or "Divorced Women With Kids DO NOT Deserve To Be Loved"...

Then tell them in the other copy about how all their insecurities can be eliminated by joining X dating site.

EXAMPLE:



Go hard with your angles.

Malan

still pretty weak, but you should test it against the original idea and see if it does better. If it does, that means you're getting their attention, so you take it further and further.

If it doesn't do better, try something else.

btw: that photo is odd... I'm not sure divorced women are necessarily looking for a fat, bald guy.

but that's just my opinion - let the test decide.

@Malan D Good advices on there.

Originally Posted by Malan D

Write a LETHAL headline that calls out their insecurities and throws them in their face. Like "9 out of 10 Divorced Women Will NEVER Be Loved Again" or "Divorced? You're Probably Terrified That You'll Live The Rest of Your Life Alone, Right?" or "Divorced Women With Kids DO NOT Deserve To Be Loved"...

Have a look at the STM angles index- lots more ideas there.