MOBILE How important is a 320x50 banner in the conversion process? (3)

Taking it in a novice context...
If an offer doesn't convert – generally how likely it is a matter of the initial ads?

Take I'm promoting LockBooster with a banner - Clean your phone by unlocking it!
User click, they don't like the app - (be it for foreign app language descriptions, bad review etc...)

If that, is it important to make a lot of banners in the initial process if the offer ultimately doesn't convert?
I'd choose the best effective ads to lead more traffic - but that ultimately doesn't gain money.

I hope I explained myself.

To state the obvious: banners mean everything, unless you're dealing with a dud offer.

The easy answer to your dilemma is to only run proven offers - stuff that your AMs are saying are hot and are being sent out on top offer lists, offers you notice while spying, and so forth. Then, when you test banners you know what you're promoting has potential to work.

So then how do you run offers that aren't proven? Once you have a better grasp on the niche and an idea of what sort of banners work based on your testing with proven offers, you can start looking for these 'hidden gems.' You should get to a point where you know you're running banners that should have potential, so you you're then testing for offers.

In short, focus first on running offers you know work so you can focus your efforts on learning what banners and other variables convert. Then you can start testing random offers using your newfound knowledge.

Originally Posted by dusklife

To state the obvious: banners mean everything, unless you're dealing with a dud offer.

The easy answer to your dilemma is to only run proven offers - stuff that your AMs are saying are hot and are being sent out on top offer lists, offers you notice while spying, and so forth. Then, when you test banners you know what you're promoting has potential to work.

So then how do you run offers that aren't proven? Once you have a better grasp on the niche and an idea of what sort of banners work based on your testing with proven offers, you can start looking for these 'hidden gems.' You should get to a point where you know you're running banners that should have potential, so you you're then testing for offers.

In short, focus first on running offers you know work so you can focus your efforts on learning what banners and other variables convert. Then you can start testing random offers using your newfound knowledge.