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Follow-Along: Road to Amsterdam in 6 months (41)

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Amsterdam is beautiful, I loved it there too, but not to live, it's too expensive. The netherlands ranks #2 with the highest minimum wages in Europe, so make sure you have it all figured out before moving.

In the weekend I spent there it costed me about 800€, of course I was sight seeing and partying but it's expensive.

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Totally agree about Amsterdam, it's a beautiful city to live in.

I moved there just a few days ago and it's where the STM headquarters are now located.

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@isozys - yeah spent pretty much the same.
@bbrock32 - Good to know! Only downside I really found is food. Funny story: I went to "Italian" restaurant "La Madonnina" in Rembrandtplein - tourist scam - and aside from horrible food - they had a painting of the Pisa Tower with the Hungarian flag instead haha! (same colors but Hungarian is orizontal, Italian is vertical)

TO CAMPAIGNs
I dropped DU Battery.
I've now select 21 Italian offers I'm going to test as quick as possible - proceeding by priority of what I think are best.

So 21 offers x 4 campaigns - 1-2 angle per time. Let's see how it works out.

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Really? The food was one of the things that I loved! I went to an Argentinian restaurant near red light, it wasn't expensive and I ate the best meat in my life! Of course the owners and employees were all or mostly all arabs which is odd.
Then again I went to a brazilian resutarant in the second day and same result, amazing meat and everything was as expected.

Really hated that the dutch don't know and are not used to make cocktails tho.

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I only eated good meat honestly there - from a Greek and Urugayan one.
Same experience on cocktails! - Mojito? No. - Ah, then give me something simpler... Long Island? No, I am sorry. Okay let's do vodka shots haha

We're going too much off-topic here

Question for mobile: I'm having an offer to promote on tablet - is that 320x50 banners good for them?

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Holland is good, indeed expensive, i was there for many years ago worked in a trading office. I had really nice time out on pubs and clubs, diffently one of the few countries i would recommend people from outside europe to live in. Very international and multi cultural and tollerant minded people..towards life and people from all over the world is living there...And the goverment institution works with no bribes and stuff, compare to my 5 years in Italy.......calabria (is that italy? ) , cough cough ...

Holland is like scandinavia mostly its works. England aswell, rest is a bit wierd..with nationalism .i have lived many places but ..just saying

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Promoted some Indonesian offer - seemed to be HOT in ID...

Switching...

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Will need better connection with AMs.

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We drink beer bro

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Hit me up once you get to Amsterdam, man!

Would love to meet some more of you guys, and I can show you around.

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yo johnny, add me on Skype

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So - good and bad news!

I'm in London and tomorrow STM meetup. Already meet somebody of yours - it's inspiring.

Spent 75.25
Revenue 28
ROI -63%
CR 4.44%



- At least this has some more conversions that previous tests.
- Segmented it by best performing placements (one campaign for each) - seems still difficult to me to make it profitable - but I am inspired by kepe95 who did found in similar situation.

Need to:
Make a LP
See if with LP converts better
Verify where bots on placements - by making a LP - timestamp and using Voluum (need help from Erik to do that)
Make different test on the LP - headlines, content and CTA
Change banners with current angle to increase CTR (now around 0.55% - too low - if I can make it around 1.1% would mean clicks at half price) - maybe even red border.
Test new angles (especially tier2 why angles - thanks to jennatalia for the advice)
Make banners for that angles.
Make banners for single placements (apps) - focusing on what converts better there (combination of colors and demographics response)

Run some more money on "optimized" campaigns - collect more data and optimize them even futher (by adjusting bid etc in order to decrease CPA)

Test other offers and other traffic sources and always search for a better system to select them.

Make this list a little bit less messier - by prioritizing things and doing them in order.

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Today stats look promising. I just registered at STM and I'm in Boyds if anyone want to come for a quick chat.

I don't know what moves I should make to scale - especially without loosing the good CPA I'm having.

HOW TO?
Scale without loosing too much CPA
In scaling, loosing CPA, how to find the point of maximum profit in terms of $?



Consider that 2nd and 3rd campaign are just for a single placement.
Consider that a conversion pays 0.80.
Yesterday, when I tried to increase budget - conversions didn't increase - maybe it's a day parting factor?

What's the best strategy in this case to scale ?

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Pretty sweet stats , congrats hope it continues

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Erik pointed out to increase CTR - thanks for the tip! That's the beauty of being in London with other people - they can help you from real and straight away and see others from a different point of view. They see you some data that may be obvious but you can miss. I'll slowly build up a checklist to follow.

So I'll work on
- Improving CTR ------> 1. slight edit to banner - 2. make new banners - same angle 3. make new angles - one banner each angle. (don't know if here it's better to make 2-4-6-X banners for each angle?)
- Make a LP and clone same optimized campaigns on there - but with landers. CR will improve or not? Will I find BOT placements?

Done:
- Raised the bid 30% on the second campaign. Let's see if it increase 1. CONVERSIONS (don't expect double CV - but will stick to 30% bid to see if it'll see a 30% increase in CV during the same day-time) 2. Wins Percentage,

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@globejohan - let me know if you have advices.

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Just landed from STM London. What an amazing event full of exciting people and possibilities Looking forward to the next one.

I'm in my hometown aero-port while I write this, and just thought it'd be cool to post a quick update about my campaign and optimise them a little.
It's amazing to see these numbers after less than two weeks of hustling - I tested tons of offers and lost some money - and this JUST BROKE EVEN!.

I know what I need to do - but the first thing it's increasing the CTR. - both on broad and specific placements.
One thing I noticed, while I increase Daily Budget, CPA get higher than payout offer. Maybe should I increase it in little chunks?


I personally thing in this case IS KEY - as sometimes my CPA is really high or absent - but I'd to hear from someone more expert than me.

I need to SQUEEZE the profitability of this campaigns as I'm worried it's going to be paused by advertiser or something! Any help is much appreciated!

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Are you still in a single country? You may want to try other dsp traffic sources that allow you to optimize by placement. Other countries if the offer allows.

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Yes - single country but the other only one avaialbe is US - not getting in I'd need better budget.

Also I got one carrier which is converting REALLY better. Would it be a good move to segment it out?

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If you have a carrier that has an advantage, I would create a campaign for that one carrier and try to make it profitable. If you have identified a winning angle & carrier. You can scale to other traffic sources by just focusing on that specific carrier. Also, if you haven't done so already, check other affiliate networks to see if they have the offer in other GEO's. And if you find the same offer on other networks don't forget to split test between networks as well.

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Thanks for he tips!
I'm segmenting the carrier(s). Really really need to do a BETTER CTR banner!!

Let's check what forum has on it.

EDIT:

That's pretty good advice I left behind - will implement it. Hardest thing I found is prioritising all the ideas I have for scaling. I'll write a check-list for the future.

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Are you still running only 2 banners? Even if you stick with 2 angles, you should create at least 4 for each. Make each one radically different. The banner example that you have on the left i have seen around for a while now so it probably has some serious banner blindness. Try different colors, wording, icons. And if you haven't done so, animate your gif. Decisive is picky about how many loops you can have (max 3). So you cant have unlimited, but even with 3 it does call attention to the banner.

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Hey infotainer,

thanks for the tips!
I can't get what you're saying about the banner you've seen on the left? Which banners?

I'm going to (in order of priority)
1. Improve CTR
2. Try another 2 traffic sources with 100$ each
3. Make LP with bot detection
4. Test LP vs D/L in Decisive first - then the other 2 T/S

Honestly - I am a little bit scared as it is my first campaign I am scaling. Reasons: putting in all the budget, not seeing cashflow, not really knowing all the "steps" - but I'll move forward step by step - aware of the fact that I'll not do everything perfectly. That's one of the thing I also noticed at STM London by some successful affiliates - they don't make things perfect, they make things work.

When I did funnels in my past experience, I tried to make perfect design - spending tons of time on bullshit - while the other were launching more things. So now I should work on improving those points I written, without thinking too much - but acting from the knowledge I have. I know I'll miss something - but the only things I can do are the best things I can do.

STATS
Campaign overall:
Spent: $204.73
Earned: $193.60
ROI: -5.44%
It's like fighting against gravity - but I am about to pull it off!

Yesterday (just finished - 1AM here right now in Italy)
Broad testing:
Spent: $15.33
Earned: 1.60$
ROI: -90%

One placement killed 10$ money - that's why I isolated into the next one (#1 placement) which didn't yield results.
#1 Isolated Placement - just a test run today
Spent: 1.98
Earned: 0
ROI: -100%

#2 Placement
Spent: 9.27
Earned: 36
ROI: 288%
I was getting something around 5$ spent and 35$ earned. Increased budget a little bit, spent 4$ but conversion didn't increase. That's something I need to delve into - any tips on this issue?

#3 Placement:
Spent: 13.71
Earned: 23.2
ROI: 69.34

Also need to:
Start tracking everything in Voluum for immediate ROI calculation - and better data analysis.
Use a freakin mouse on my laptop.

Big question: I'm winning about 94% and 95% of the bids on placements number #2 and #3 - should I aim for 100% or it's going to cost me too much?

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Last thing - I'm flooding my own post - I have a cap of 3 per 24 hours set on banner display - should I play with it and test? Any info/tutorials about frequency?

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Cool news: I'm getting wet at writing this.

I just had my first 70$ day in profit.

Sidenote: would need better cashflow and budget to scale.
Sidenote #2: reached CAP - hope tomorrow advertiser will respond to increase it.

Campaign stats:
Spent: $279.22
Revenue: $333.60

I want to thanks a bunch of guys for this little success - caurmen for the incredible guides and insights, jennatalia for introducing me to this incredible forum, Mr. Green for inspiration (I want your hairs), marketone (thanks for all - you're one of the nicest guy I've ever met - ring me when you visit Italy), the young Italian guys at the conference (very very very inspiring - I found a new world I was looking for - made of drive, ambition, inspiration but also fun and well of being together - not just drink, booze and weed).

I want to thank everybody who gave me advice at STM London conference - thanks! And everybody that was there and created the right atmosphere. Every single of you gave me inspiration and things to look forward somehow - (and yes, I'll try popup traffic haha). I've a flow of incredible ideas - now is just a matter of acting.

Hope it's the first day of many ahead - a long road made of success - but that depend 100% on me - I can only be the best I can be. That also connect to "TheAngryRussian" speech to some angles - a philosophy I always liked and now I can finally convey in something concrete.

Thanks again.

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Next goal: spend at least 100$/day - to see faster results.

Quick question: in separating the carriers, the CPM raised on every one of them - instead of when I had them in bulk - why is that?
Ex from 0.31 to 0.40 CPM.

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Already reached cap half/day. Tested separated carriers - for them going to
- finally put new banners for better CTR - had Photoshop - Ubuntu problem
- lowering the bid to ones who had clicks and previously converted at lower bids.

I just expanded to tablet quite successfully - need to optimise them as soon as possible!
Same process as for mobile. CTR is already quite good honestly, I'll test - but mobile has priority! Going to re-adapt tablets banner to mobile also

Campaign stats:
Spent: 342
Revenue: 450

Update after 3-4 hours
Spent: 351
Revenue: 494

Conclusion: 2nd day of 70$ day profit. Since is weekend I doubt advertiser will eventually amplify the CAP - no way of expanding conversions/revenue - so I'm focusing on cutting costs. CTR is my main test KPI for tomorrow.

I feel like this has the potential to go up to 1.000$/day but I have some obstacles to overcome. The road for achieving that is pretty clear though - advertiser would have to play his part and I have to put 100% of my ideas into action. Clearing them out while planning - prioritising one at a time - and execute.

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Let the CTR madness begin.

I've made 14 colors variations of the current gif. Will test them into the biggest carrier I've segmented.

Goal: To hit 1.5% CTR - if not hit by tomorrow half-day, I'll make new banners + angles to make people click - in order to achieve it by midnight.

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60$/day profit. I just spent a little bit more doing some tests with banners - and let traffic running after cap for about 1 hour - my bad!

Don't think I have significant data for judging CTR/CR - but adding 6 more banners.

Tip: colours are more important than what I thought for CR.

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In asking for increasing the cap - advertiser asked me to STOP traffic so they can analyse user retention - and see if they can increase my cap.

Is that a normal thing to ask to stop traffic while I'm profitable and hitting the cap everyday? It seems like such a waste of my time and money. What should I do? I guess agree?

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Firstly, you don't have an option but to pause. It is fairly normally since some advertisers need time to gauge the quality. My advice to you, try and hunt around other aff networks to see if there is anymore available cap around.

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Awesome!!!

Congratulations ... looks like a success story in the making!

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Thanks! I paused and waiting time is around 2-3 days. I'll ask some updates to my AM everyday though.

Thanks! Loved your speech.

Situation: 70$/day campaign x 4 days milked. Now waiting for bigger/unlimited CAP.

While waiting, instead of milking one placement, I tested and searched for others... quite successfully!
For better understandings: say my placement named "Bob" was worth me 100 conversions - or that 70$ in profit everyday. I could have milked it everyday to make 70$/day without any effort.

I instead decided to lower the budget on placement "Bob" to get me less conversions and make me 20$ day, and search for others who could make up the other 50$.
Doing so, and optimising new placements along the way, allows me now to have a better scale strategy when the offer will uncap.

I can bring "Bob" back to his full potential, making 70$ day, while having the other placements to their full potential also. This allows me to scale even faster.

Summing up:
Offer capped - 1 really good placement making all the profit for 2 days.
Cut the budget on it, spent some of the cut budget on finding other placements.
Found some other placements, now I've more soldiers when battle will start again.


I really feel this has the potential to be a 1000$/day campaign if uncapped.

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Bit bad news:
when I asked for raising cap - offer stopped and now advertiser don't want to get it back on.
They think I was sending incent traffic. They don't even want to pay the network, they said.

I provided some proof that I was direct-linking from Decisive. And placements were top apps in the country. What should I do? Please help, it'd hurt immensly for cashflow.

So far for the campaign:
Spent: 500$
Revenue: 883$
ROI: 76%

I could have run it a lot more if I didn't ask for a cap-rasing. However I don't know if it's a bad or good thing - I could had a bigger spent on that steady 70$ but now I'd be trembling lot more for the payout. I honestly think advertiser is trying to "get smart" and not pay.

But I've every single proof - I can even contact Decisive and they will tell I always runned the campaign with network direct-link to PlayStore.

If you had similiar experiences, please let me know. I'd be helpful - a lot. Thanks

I'll release a in-depth of the campaigns when I'll get the payment - I don't want to discolose nothing in case they change their minds and want to open the offer again.

On the good news:
- Met a guy from my hometown at STM London. We're partnering up. It's exciting.
- Moving to office in the center with him. We're searching for a good one.
- Expanding also in FB, Pop and lead generation (the latter for far future).

Actually my first FB campaign is going to launch this evening. It won't if I continue typing this so - see ya in next post!

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I assume the advertiser thinks your traffic was incentivised because it didn't back out for them. If you can show proof then they should pay, and if they don't pay the network should take the hit.

I would pause that offer until you get more information, then work on similar offers from other advertisers in the meantime.

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GREAT TIM ;-) Ottimo!

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First day in the office today!

CAPSLOCK is the name of the new company.

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Almost in Amsterdam?

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Ah quite. Original goals almost exceeded!

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Been spying for some days - pulling up some LPs on pops.

Some doubts:
Can I easily pull off the device name from Voluum?
On pops guess there's no problem for aggressivness?
Will it be better to make a JavaScrip to alert user and make it pop up on phones?

Thanks to anyone who'll help!

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Yes, you can. You can add {model} to the end of your lander URL, i.e http://my.cdn.com/lander.html?name={model} and use the getURLParameter javascript snippet that's floating around to call it out on your lander.
Copy should get approved on pops no problem, be careful if you're planning to use that lander for DU stuff though - they're policing their guidelines very heavily atm.

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