Home > Paid Traffic Sources > Facebook & Instagram

Question about facebook banner blindness (4)

02-27-2015 03:18 AM #1 aaronite (Member)
Question about facebook banner blindness

Hey guys,

I'm a bit new to facebook ads and I have a few questions about it.

1. How do you know if your ads have banner blindness?

2. What are some ways to counter banner blindness? If there is, do these methods also works for countering banner blindness outside of facebook?

3. How would you counter banner blindness outside of facebook?

Thanks a lot in advance.

02-27-2015 03:41 AM #2 ybyalik (Member)

Quote Originally Posted by aaronite View Post
Hey guys,

I'm a bit new to facebook ads and I have a few questions about it.

1. How do you know if your ads have banner blindness?

2. What are some ways to counter banner blindness? If there is, do these methods also works for countering banner blindness outside of facebook?

3. How would you counter banner blindness outside of facebook?

Thanks a lot in advance.
1. You look at frequency, the higher the number, the more likely it's causing banner blindness. I wouldn't get past 3

2. Change the image

3. Change the image

02-27-2015 09:23 AM #3 aaronite (Member)

Quote Originally Posted by ybyalik View Post
1. You look at frequency, the higher the number, the more likely it's causing banner blindness. I wouldn't get past 3

2. Change the image

3. Change the image
Straight forward and to the point. Thanks man.

02-27-2015 03:09 PM #4 dr_ngo ()

- You get banner blindness when CTR drops, which causes higher CPC's, which causes lower ROI.

How fast it happens depends on mainly frequency. How big the audience is, how much the audience has seen your ad, and how much the audience has been exposed to similar ads in the past.

Counter banner blindness?

- New ANGLES
- New Ads
- Develop a SYSTEM for constantly rotating in new ads.

But yea there's no magic bullet, just elbow grease

Home > Paid Traffic Sources > Facebook & Instagram