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Traffic: Running Dating Offer (6)


02-24-2015 11:47 PM #1 ggpaul (Member)
Traffic: Running Dating Offer

Hey,

Other than POF where else can I run my dating offer? (General dating, not adult)..

Thanks.


02-25-2015 12:42 AM #2 xzzxpimpxzzx (Member)

Run it on facebook.
come find your competitors dating camp's.


02-25-2015 06:26 AM #3 infoshine (Member)

Dating was not allowed on Facebook?


02-25-2015 10:03 AM #4 caurmen (Administrator)

Yeah, don't run your dating offer on FB unless you love the banhammer It used to be a great place to run dating but not any more.

Is the dating offer mobile optimised? If so, mobile DSPs are a solid option.


02-26-2015 03:51 AM #5 noob88 (AMC Alumnus)

Interested in this too. Are there any dsps more favoured than others for dating? Not being able to target matrital status will be like shooting in the dark?


02-26-2015 10:24 AM #6 caurmen (Administrator)

You've got to target on placement demo a lot more. Target some large placements with clear demographics and go from there. Maybe not the broadest campaign in the world but it does the job - and BIG placements can still be worth quite a bit!

Alternatively, you can do the usual fishing tactic - make some banners that are clear in what they're offering, run RON, and narrow down promising placements from there. Sometimes you'll find some surprising ones.

Which reminds me - direct buys are also definitely worth considering. Find a site with the right demographic, make an offer. More work but also more stable.


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