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CloudFront CDN - Does CNAME'ing to a "prettier" URL increase conversions? (4)

02-24-2015 05:37 AM #1 taewoo (Member)
CloudFront CDN - Does CNAME'ing to a "prettier" URL increase conversions?

Hey STM

If you are using Amazon cloudfront CDN, you know they generate a rather "nasty" looking domain for you ( like "xyz4932.cloudfront.net").

On one hand, I want to use their nasty looking sudomain... but i "feel" like, people might think it's some odd looking URL = malware / adware, and might bounce off.

On other hand, CNAME-ing it = another DNS lookup, thus slower load time.... thus possibly slower load time

Has anyone ever found a correlation of increase or decrease in ROI from cname'ing your CDN?

02-24-2015 05:39 AM #2 nickpeplow (AMC Alumnus)

If you have a javascript pop alert it displays the domain in most cases, so having something relevant can help pique their interest

02-24-2015 06:42 AM #3 peterpan (Member)

I think in all cases using a URL, especially with the offer or company of the offer in the URL will help and not hurt your campaign

02-24-2015 11:29 AM #4 noipfraud (Member)

I have RARELY seen the extra dns lookup effect performance....but I have seen a better domain name make a difference....I'd highly recommend a cname over aws...

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