So i have tested 3 LP. They all get 8-10% ctr in domain redirect but in POP, ctr is not even 1%.
Loading time for all of them is 500-800 ms. I'm breaking even with that ctr. I'm sure if I could get to 4% ctr I will surely reach greens
What I might be doing wrong?
Don't try to compare different types or sources. Every traffic type is going to bring different results. A redirect is much different then a popup. A redirect normally starts with them typing or clicking something, a popup doesn't have to be initiated or seen by them. There are ways to alert the pops to their attention but usually need to be cloaked since most sources do not allow them.
Yep the CTRs will vary a lot.
For me a 2-3% CTR for pops is pretty good generally.
Just blacklist sources with low ctr and you will be on green area