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Is Facebook ad => mobile app CPI offer conversion tracking possible? (13)

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... since I don't see serve-to-server conversion tracking option in Facebook.

Or does Facebook ad optimization have to happen manually by looking @ CPVlab/Voluum, etc..?


PS: To be more specific... sending conversion tracking BACK to facebook

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Trying to figure this out as well. tried to put the facebook pixel in the "html pixel" in appflood's interface but conversion doesn't get fired back to facebook. Also tried putting the IMG src in the Voluum pixel redirect url but no dice either.

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Yes you want to create a campaign for website conversions. Create a pixel and place it within your cpa network. Consult with your AM but make sure the pixel is Active (it should become active immediately after it's placed. Sometimes I have to do it manually bc my AM doesn't know how to place it. I usually copy the image link and place it as an image pixel. Simple as that!)

Give it a try because it works in my network.

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so instead of doing the whole block of pixel code:

<!-- Facebook Conversion Code for Conversion -->
<script>(function() {
var _fbq = window._fbq || (window._fbq = []);
if (!_fbq.loaded) {
var fbds = document.createElement('script');
fbds.async = true;
fbds.src = '//connect.facebook.net/en_US/fbds.js';
var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(fbds, s);
_fbq.loaded = true;
}
})();
window._fbq = window._fbq || [];
window._fbq.push(['track', '6020665547471', {'value':'0.78','currency':'USD'}]);
</script>
<noscript><img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6020665547471&cd[value]=0.78&cd[currency]=USD&noscript=1" /></noscript>

you just do the image tag?
<img height="1" width="1" alt="" style="display:none" src="https://www.facebook.com/tr?ev=6020665547471&cd[value]=0.78&cd[currency]=USD&noscript=1" />

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Yes you want to grab the image link: https://www.facebook.com/tr?ev=6020665547471&cd[value]=0.78&cd[currency]=USD&noscript=1 and place it to your cpa network.

Let me know if you could do it!!

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Are there any mobile CPI offers that we should avoid on Facebook?

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Well, just stick to being compliant and you will likely be fine (disclaimer: Facebook bans at a whim)

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So you only copy what comes after "src=" ?

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Which kind of network would that be? Are they using Cake/Hasoffers?
Many networks only have the S2S postback pixel option to manually add it.

Sounds like a super golden nugget for people running on FB!

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But you have the same ad format and targeting if you promote APP INSTALLS ADS or WEBSITE Conversions for mobile installs in FB?

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Question...

You guys are saying Insert this into the Postback URL in the cpa networks..

https://www.facebook.com/tr?ev=XXXX&cd[value]=0.78&cd[currency]=USD&noscript=1


But does this work?

For my own curiosity... I can't figure out how this works b/c the bidhash doesn't get entered into the URL somehow since server-to-server, and no cookie information is passed facebok to/from cpa network

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Bump

When adding the following link to the Postback URL at the cpa network (hasOffers platform), does your AM need to do something for it to become active?

I've added it myself but it hasnt been verified yet - as far as i understand it should happen more or less immediately?

I'm running a campaign with a clicks to website but that shouldnt do a difference should it?

Link:
https://www.facebook.com/tr?ev=XXXX&cd[value]=0.78&cd[currency]=USD&noscript=1

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Facebook does not use postback URLs so placing this URL in the postback URL slot will achieve nothing.

You will have to place it as an image pixel or full JS in the HTML box and it will then work only if the advertiser has allowed it. Which in many cases is a no. If the advertiser only allows postback URLs then there is no way to use FB's tracking for conversion events.

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