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AdWords NEW 'Call Only' Ads (24)

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For all Pay Per Call publishers, Google launched a new ad type.

More info: http://searchengineland.com/new-call..._1bpQM.twitter

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I'm currently testing it at one big campaign. Looking forward for the first results.

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Setting this up as well. I'm curious how this will affect QS. After converting to a call-only campaign, the keywords still show a landing page experience score and a destination url field. Will the page in the kw destination url still be relevant for QS? Or will they crawl the new verification URL? Maybe just eliminate that factor for QS in call-only campaigns?

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I think Google will still use QS from the landing page, to get an idea of the site/company's relevance. I doubt they would eliminate QS all together, but that would be nice.

Here's some more articles on Google's call only campaigns.

http://adwords.blogspot.ca/2015/02/c...call-only.html
http://www.wordstream.com/blog/ws/2015/02/20/

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I saw this yesterday in the inside Adwords Newsletter and got very excited! Will be testing that and letting you know how it goes.

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This is the key statement to me

"Call-only campaigns are specially designed to only show on mobile devices that can make phone calls. This means every click you pay for can be a phone call to your business."

I have to believe that alone will raise CVR and increase ROI as you should only now show on devices that can make calls .... basically blocking all tablet traffic

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It only works if number in the ad matches the one on the website. So not much use of it. Correct me if im wrong.

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If you are using your own landing page with your own number, it shouldn't be a problem to have them match. If you're direct linking to someone else's site or spoofing the url then you're out of luck. That's what Google is trying to get rid of. (You shouldn't be spoofing urls most of the time anyway, it's against the TOS of most campaigns)

They are rolling out this change globally starting June, so learn now and take advantage, it's getting forced on us, but hopefully that's a good thing!

It sounds like we can eliminate mobile headline clicks completely now rather than relying on whether or not Google chooses to show our call extensions which will definitely raise ROI.

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Has anyone converted over an existing campaign to the "Call only?"

I am setting up an old campaign, as a new one, with the "Call Only" functionality. Will post results.

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First results are coming in. Looking good, conversion rate upped with around 30% on the call only ads.Tested it small with adding 1 call only ad (same copy) next to 2 existing 'normal ads'.

Made also a 'call only' campaign. Google seems to have issues with getting traffic to that campaign.

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I have been running the "call only" ads for a while and it works better for certain verticals than others. When I see a significant dropoff between clicks and calls made, I give the option to go to mobile landing page and that helps significantly. I just started testing lead capture on these mobile landers. Will see how that goes.

I just setup my first "Call only" campaign and will let you know how it goes, both from traffic and converts.

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I just launched one.. will share what i find

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Hi all,

I'm new to pay per call and I just set up a Call Only Ad. I keep getting it disapproved with the reason being "Phone Number cannot be verified". The phone number is on my landing page (it's very basic- following IAmAtilla's guide). The url is http://cityelectric.callpremium.pw and I have set this both as the display url and the verification url. I have also tried different formats of the number, for example putting parentheses around the number eg (877) 799 8371, still getting it disapproved.

Funny thing is the text ad with call extensions have got approved.

Any input from the more experienced guys here will be much appreciated.

Best,
Roi

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Ask AdWords support (live chat) - they're usually helpful with these kinds of things

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I was on phone call w/adwords rep. My ad got disapproved TWICE. Wanted to find out why.

1) Turns out 844 isn't a "legal" recognized phone number yet: http://prntscr.com/6bstxm . They want me to change this before running.

2) This is for RingPartner and other paypercall ad networks... but 844 seems to be pretty heavily plagued with phone scams:

http://blog.christianmoney.com/2014/...debt-scam.html
https://www.everycaller.com/area-code/1-844/
http://www.alpinecommunitynetwork.co...area-code-844/
http://www.callercomplaints.com/Area...x?AreaCode=844


Is there a way to pick the toll free area code numbers from your networks, like 866, 800, or even 888?

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Have you tried linking your URL through your WebMaster Tools/Analytics? Also was having this issue with my Call Only Ads and that is what Google suggested I try.

It is super simple - just go into the account settings and there is a tab called account linking. The rest is pretty straightforward.

Here is a step-by-step guide from Google just in case: https://support.google.com/analytics/answer/1033961

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Jeff i tried that and no luck. Did it work for u?

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Ya it seems to have - my ads have been approved. Take note that Google has been experiencing issues with their Call-Only feature and I think it has only recently been solved.

If all else fails, I would just connect with Google support. They are pretty good.

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out of 200+ ads submitted, i had 2 approved
STILL freakin' waiting even after 5 calls to the approval team.. *sigh*

Jeff, when you said "Have you tried linking your URL through your WebMaster Tools/Analytics? Also was having this issue with my Call Only Ads and that is what Google suggested I try"... You meant just linking google analytics to google webmaster tool, correct? not linking a phone number per se?

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If you use LogMyCalls to track you can get different numbers from that 844 code.

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Interesting. I haven't heard this about 844 numbers.

I believe you can just try to generate a new tracking number in Invoca until you get something that's not an 844.

I'll reach out to Invoca and ask.

Cheers,
Mike

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I tested out the new "Call Only" with one of my clients and you get charged for a click/call even if the user chooses NOT to complete the phone call. I called Google and they confirmed, which to me, makes this type of "Call Only" campaign useless - with the only benefit being the ads show only on mobile devices. However, you can pretty much eliminate desktop or tablet clicks by increasing bid by 300% on a normal campaign. Maybe this will change down the road, but for now, I don't see much value.

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Same experience here.
What's the point of paying for clicks for a call only bid mode.

This almost like facebooks definition of website click. You pay cpm ultimately

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But isn't it the same with the normal campaign when you use the Just phone number only option. The user can click the Cancel button in the dialog that pops up after they click your ad. Or do you set up your ads in normal campaigns to display both website url and phone number?

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Is anyone else seeing much lower volume and higher bids with the call only ads vs. the reg text ads with 300% mobile bid modifier?

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