GAMING CONTEST ADVICE! - Increasing ROI & Lowering CPC! (15)
GAMING CONTEST ADVICE! - Increasing ROI & Lowering CPC!
You'll Be Kicked From The Offer If..
Not to scare you or anything, but try advertising to 18+, (and to be extra safe 20+). Otherwise the traffic won't backout for advertisers and you'll be shutdown pretty quick (a waste of time). Advertisers need the gamers to eventually convert into paid customers, keep that in mind
Use Keywords
It'll narrow down your targeting, which will help your whole campaign convert better.
- You could go for the general 'gaming' type of keywords:
people who like mmorpgs, or people who like other games ie: world of warcraft.. OR you could take an angle which I'll discuss below
How To Increase ROI & Lower Clicks With Angles
Take an 'angle' or do something special with your targeting.
In most of the 'follow along threads' I'm seeing high click prices (way too high to make profit on these game offer). Facebook click prices are inflated a ton if your CTR is low, so you need to increase your ctr right away.
HIGH CTR = CHEAPER CLICK PRICES
So you need to increase your CTR.. to do this you need to make people want to click your ads. So think of ways to get people interested in your ads. Do this by not just advertising the game itself, but advertising something exciting about the game.
ie:
- 8000 Girls Play This!
- This Game Is Banned In Europe!
- Tom Cruise Is Online
- #1 Game For Harry Potter Fans
- NASA Uses This Game For Training
Then you take an angle/idea like these and match it with relating images, and ad copy that will help convert the game. The images are important as they're roughly 70% of the factor to a high CTR.
- Your first angle may not be the winner, but angles are what separate you from the rest, and when you find the right one, it'll make your campaign last a lot longer then not using an angle. It's the same thing as advertising a bizzopp, the 'fake style news landers' were an angle, and we all know how well those converted. So find your angle, and you'll find your $$$!
TIP: The easiest way to come up with ideas for angles is to match the game with something that's already popular. (There's also plenty of other ways to come up with angle ideas, so don't dwell on this)
International
Going international will save you $, and it'll likely be easier to convert BUT it'll be hard if you don't have experience advertising on Facebook.
When making international ads --> MAKE SURE: you go to wikipedia and find out the primary language that country speaks, you don't want english ads being advertised in Uzbekistan!
Bidding
On Facebook you want to bid high for your first 50+ clicks or so, get your ads CTR high and inflated a bit, then start dropping your bids slowly. (So yes you'll likely lose out on $ at first, but this is how you'll build up your ads ctr)
Thanks for sharing this, especially the bidding strategy.
What CTR should we aim for before we start decreasing bids?
Nice advice Jordan. The age targeting is super important!
Just one thing ... Kenya is multi-lingual. Im pretty sure English is an official language :P
LOL, i quickly tried to think of a country that would probably not have English as the official language. Edited it to Uzbekistan 
Thanks for the tips! Yesterday I submitted 10 new ads for my Follow Along and I used the local language for those, which I usually do but I wanted to test the difference. But I will definitely try to come up with a new angle too because my CTRs are still not quite spectacular.
Can someone answer my question please?
^^I think it also depends on the number of clicks you have. You can have a really high CTR if you just created an ad and only generated 5 clicks. So I think you should have at least 50 clicks and a CTR of > 0.2% before you start lowering your bids. But maybe you should wait for an expert opinion.
Sorry d3so, somehow passed that question.
The CTR will vary depending on the demo/keywords your bidding. I was just bidding on a campaign in the US with a demo of 500k with a 0.3% CTR. My suggested bid was 12 cents after 200 clicks, and i was getting 8 cent clicks while bidding 40 cents per click. This kept my volume up.
I'm telling you this because you have 2 options.
1. If your CTR is high enough you don't have to worry too much about lowering your bids because the cheap clicks will come naturally, and will also come in at a faster pace if your bids are > than your suggested bid.
2. If your CTR is 0.2ish then you can try lowering your bids, but you may see a stop in traffic.
Anyways, the simple answer is wait for atleast 0.2% CTR and 50 clicks, try lowering your bids and see if the traffic keeps flowing, but just know the gold will come if you hit a certain CTR around 0.3+, usually 0.4% to be safe.
I feel I need to comment on the lowering thing......
You will most likely see a increase in frequency when you lower as you start limiting the inventory available to you......
the best way I can tell you to judge things is look at the CPM price.....this may get confusing but let me try to explain....
even though your ad is on CPC fb still looks at it from a CPM model.....the bottom line for them is their eCPM (how much they make per CPM)
so when you first test your ad your gonna have a very high CPM and if your ctr is good FB will drop the price based upon the eCPM......
so lets just say you add has a .3 ctr and you are paying 30c CPC if you look at the CPM its like 90c......now when you look at the estimated CPM (like if you were to set up a CPM camp) and is says the average price is 50c-75c CPM well then your overpaying....you can continue to let your ad run to see if the algo will lower your effective CPM or you can lower it by lowering your bid price.....
when you bid high to start FB may be showing your ad on inventory that has a high CPM and thats why your CPC is so high.....Lowering your bid drops that "inventory" and limits your reach a bit but may get you a better CPC.....
I hope this all makes somewhat sense......but just remember FB looks at everything as a CPM model.....what a page view earns them......think like that and maybe it will help you to understand how FB sees/displays your ad....
awesome guide jordan. i'm getting on this right away!
and polar, thanks for mentioning that , i never thought about it that way
@ polarbacon if you ad is .3 CTR and you are paying .30 cpc if you look at the cpm its like .90 cents ( how do you figure it's like .90 cents when you are bidding cpc and not cpm ) ?? where does it show that its .90 for cpm cause when you're bidding cpc it only shows you cpc ?
Just pull up a report in FB. Then you'll get the old reporting format with your CPM and total impressions.
This is an excellent guide, really sums up what it takes to be profitable on FB I'd say, pretty much regardless of your vertical/niche.
Originally Posted by stackman
For example I've set up my ad, and suggested bid range is 0.75-1.19
What constitute a high bid, med bid and low bid for this particular brand NEW ad? (at least as far as you're concerned?)
Thanks
Ryan
Originally Posted by ryankan1
http://stmforum.com/forum/showthread...NOOB-VERSION**
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