How Does a DSP work for a publisher? How do Bots work for a publisher? (2)

Im just curious how does a DSP work for a publisher? I know an affiliate usually buys traffic from a DSP and is most likely priced via CPM.

However, what does it look like on the other side? How does the website or app owner get paid? What does the discussion look like for the publisher?

How does bot traffic benefit a publisher? I can see where it boosts the CPM for the DSP but just curious how this all fits together.

Thank you.

Originally Posted by hobbstein

Im just curious how does a DSP work for a publisher? I know an affiliate usually buys traffic from a DSP and is most likely priced via CPM.

However, what does it look like on the other side? How does the website or app owner get paid? What does the discussion look like for the publisher?

How does bot traffic benefit a publisher? I can see where it boosts the CPM for the DSP but just curious how this all fits together.

Thank you.