Home > Paid Traffic Sources > Facebook & Instagram

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Best Facebook Options (21)

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So what do you guys prefer?

1. Facebook Ads vs. Facebook Promoted Posts (dark posts)? what's the difference here since you can target both of them the same way?
2. Objective: Send people to website, conversions, post engagement?
3. CPC, CPM? OCPM?
4. Preferred audience size? 4,000,000? More, less?

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1. Promoted Post
2. Post Engagement
3. OCPM
4. Less than 4.000.000

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ybyalik,

In some cases it depends on what you are promoting.

Page Posts are nice b/c they allow you more room to
"sell" the product/service in the description.

I have been using both options 50/50.

I am finding that my CTRs are way higher on Page Posts
bc/ they allow you a much larger image as well. They
tend to go more viral.

oCPM everyday all day.

Optimize for conversions (given that you can place your pixel on the offers thank you page)

Audience size as big as you can get it (as long as it is targeted).

I don't ever look at my audience size as I am targeting and say "Uh oh, I am targeting to big of an audience"
... targeted is targeted ... and the larger your audience on FB the lower your oCPM is going to be (from my experience).

If you have these tiny little 500k audiences you'll be paying $5-$30 CPMs (depends on your CTR).

But targeting larger groups i'm paying cpms in the US of like 0.15 cents (but have great CTRs).

So I like my audience to be bigger, as long as it's targeted.

Here is an example where I am targeting 15,000,000 people and am seeing around 1,000% ROI
with a very nice and low CPM for you to reference

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OMG "AdrianM" - those numbers are off the chart! 6% CPC with a 15m audience?! I've never ever seen that! BRAVO!

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Adrian. That CPM is amazing.

Always bear in mind that if you are bidding for 'post engagement' or 'clicks' and you are using a Page Post, that if it's more than a certain amount of characters, when the user clicks 'read more' to expand the text section, that counts as a click.

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Yep - As tomcpalead said above. Try to keep your adcopy to a minimum length ... but it is nice
if you need more space, it is there.

I'm getting tons CPMs below 80 cents with huge audiences on many Page Posts campaigns (published and unpublished).

Bid for website conversions if you can. But remember, you need minimum 25 conversions on your pixel for it to really work.

I

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Exactly what Adrian said.

How are you getting such low CPM cost? Are you bidding? Auto-optimizing? What's your CTR?

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Auto-Optimizing bids for Conversions. My CTRs for those low CPMs are btw 6-10%.

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Tracking pixel placement after conversion? What sort of offers are you running?

Yeah that's awesome. I was getting 5-6% with decent ROI. My CPM was still around $4 though (for AU)

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Hi Adrian, fantastic results and great tips, thanks!

Would like to know abt promoted posts (dark post), is it done by using the 'change to old objective' in the Ads in power editor?

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tomcpalead - I run a lot of my own offers I created. Also run a lot of edu and a ton of teespring camps.

Riki5layer - Your welcome! You can create "dark posts" in power editor by creating a post and not publishing
it to your page, then going back in and selecting that unpublished post to create an ad.

I, however, just use Qwaya which gives you the option upfront as to if you want the post to be unpublished or published.

Honestly, I prefer published posted .... Dark Posts was a selling ploy for a couple of "gurus" that found
a sexy hook and got a bunch of people to buy a training program. The only benefit to them is that when
you are running a fanpage and you don't want to annoy the heck out of your fans with a zillion post ads
you would want to run dark.

I prefer published b/c with published posts you acquire the social credibility from all posts even when
you are split testing the same ad to different demos/countries/etc (unlike dark). Meaning, all of your
likes/comments/shares will show up across all of the split tests you do on that ad.

If you make a post dark and you ever want to go back and use that ad again to test a new demo or
create optimized targeting, you will have to create a fresh ad with 0 shares/likes/comments which
sometimes can hurt your campaign in the beginning b/c people are followers, and by nature seeing
that a post has a zillion likes makes someone A. want the product more B. trust it more. C feel like
they need to jump on the wagon b/c everyone else is.

So i'd go published over unpublished (dark) most days of the week. That is, unless you have a fanpage
you care about and don't want to annoy your fans with 20 diff adcopy.

Hope this helps

BTW - here is a screenshot of a "published" vs "un published post"

Unpublished: (Notice it is the same ad being split tested but diff. demos are seeing it all basically commenting on it as a unique ad per split test so all likes are spread across)



Published: (notice all of the likes and shares/comments on one single ad ... resulting in more viral impressions = free traffic)
.... Over 1mm viral impressions on this one. That's a decent amount of money saves on paid traffic b/c of the shares etc.
plus fb increases quality score when a post has so many likes/shares etc.




So both have pros and cons. I like the pros of published posts better. =)

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Adrian, looks like you are a beast on the FB platform. Well done.

Quick question, are you running solely clean ads? Also how many accounts do you burn through per month with your FB marketing?

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If you keep having your FB accounts closed, where do you get new ones? Do you just use a different email address and create a fake profile?

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I don't visit the "dark-side" very often

My theory is to hope for the best and prepare for the worst.

So ... in terms of accounts, it's gonna be much more sophisticated
than just using a fake gmail and creating a fake profile. However,
i'm not really educated enough on the matter to answer those
questions b/c I don't churn and burn (haven't had to, fortunately).

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Great theory to follow.

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Fantastic results, Adrian. Nice comparison for both publish and unpublish posts. Definitely a huge difference between having social engagement and not. Thanks for the tip!

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Very clever Adrian! Thanks for this. I'm curious..Do you use custom audience?

I'm doing Teespring as well, I was wondering if you could share some tips so I can hit rocks like you! (I'm pretty good when it comes to FB ads)

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I only use custom audiences for Retargeting.

I've also started playing around with creating look-a-like audiences from
my custom audience clickers (it's going very well).

Today I hit 2,000% ROI on a campaign with $332 adspend and $2,388.00 return!

Everyday certainly isn't like this ... but i've been seeing consistent 1,000% roi.

Just make sure you are pushing something people are passionate about (very niche):

Bad Example: Dogs

Good Example: English Bulldog Lovers

Hope this helps!

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Are you talking about Teespring Adrian?

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ROI = ( Rev - Cost) / cost = 619%...?

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....and you are being pendantic because????????

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