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Help with FB & Ecommerce Site (14)

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While I work on learning affiliate marketing on the side, I have a job in ecommerce and i'm running ads for a company that sells wallpaper

With a lot of my ads I pay around 0.20-0.50 per click. What's the best way to reduce this?

Should I be creating 1000 different campaigns to target every element? I know for certain our product is most popular with women 22-55 y/o

As far as interest levels go, what's a good size to start with? Do I create a different ad for each interest level? How narrow do I want my audience (for example people who like wallpaper, own a home, shop online, etc..)?

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What country are you running this for? How many images / ads have you tested for CTR? Are you bidding CPC or CPM? Website click or Post engagement? How many interests are you adding? Are you refining this to individual cities?

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I have done this for US & Canada. I am bidding OCPM for website clicks. Interests - anywhere from 4-10, pretty large audiences. I have not refined this to individual cities.

I've tested various images and my best ones were able to get 3-4% CTR to the site at about $0.40 each.

Here is where I'm confused/having issues:

1. I don't know how broad/narrow to start with my audience?
2. Do I create new ad sets for each new audience?
3. When I try split testing by creating new ads within ad sets, FB doesn't seem to send many impressions to the other ads, the only send it to the first one I create.
4. I'm just looking for the best approach on starting a FB campaign. Do I create 1 big broad campaign (many interests, all ages, 1 country, etc.) then narrow it down? Do I create new ad sets for different interest levels, different countries, different age ranges, etc..?

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Okay

- US Canada clicks can get to around $0.20 with 3% CTR
- Large audiences are good if they are DEFINITE - Don't be broad
- I always use POST ENGAGEMENT with CPM. So instead of website clicks, I post link with meta and image. So if the image is clicked, redirection to website. People always tend to LIKE and COMMENT more on Posts from a page rather than from a website ad. Tends to be cheaper for me.
- Split testing with new ad sets so you can have different options. You want around 5-6% CTR for US and CA as it's expensive. Test the cheekiest ads you can until it gets approved.
- I always start with 4 different images / text and then work to refine the ad first, THEN the audience.

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Tom, how do you get the image click to go out of facebook? I've done this and I always notice that the image just goes to zoom/theater mode.

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<meta property="og:title" content="Title"/>
<meta property="og:type" content="website"/>
<meta property="og:image" content="http://website.com/image.png"/>
<meta property="og:image:type" content="image/jpeg">
<meta property="og:site_name" content="Content"/>
<meta property="og:description" content="Description"/>
<meta name="robots" content="noindex, nofollow">
<META http-equiv="refresh" content="0;URL=Redirection URL">

IMAGE SIZE - 480 X 250 or 481 x 251

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Thanks tom for the info. So you have to have that code on your website? Is there a way of doing that manually?

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define large audience, pls?

500k, 1m, 10m?

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Can you tell more about this? I really can't understand how you do that... I get tons of photo clicks, would be happy to redirect those clicks to website.

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Okay. So on your LP. www.yourdomain.com. Place that code in the header. Make sure the image is the specs I mentioned above and upload to server. Edit the website.com/image.png to your image. Then when you are on your Facebook page.

Go write a status. www.yourdomain.com. Facebook will generate that image, with link attached to the image. Then remove the link and write the status. That code auto redirects to the offer. If you edit the redirection url to your offer url.

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Is there any particular reason you are using Facebook for this? Wallpaper is not really an everyday purchase or a purchase that is really attractive to a wide segment of the population.

I would imagine that paid search or media buys on home improvement sites would be the most logical channels for the product like this.

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Can't I just do this without the code you provided? When I enter a URL on facebook it will generate an image which I can change. Also with the editor I have been created dark posts the same way and advertising that without the need for the co

That's true it's not an impulse buy. We are using other marketing channels but I'm also using FB to get more likes, build email list, etc.. I just can't get any of my numbers really low. I always just wonder how people manage to get such cheap CPC's for US traffic on FB

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Yeah you can do all of that. I do it my way so Facebook sees it as an URL rather than a redirect.

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Hi, can you elaborate more about what do you mean by Facebook sees it as an URL rather than redirect?

As I seen from ur explanation, when the yee click on the image, it will not go to the www.yourdomain.com, and instead will go to www.anotherdomain.com right?

Does Facebook allow such post to be promoted?

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