Auto Insurance Offer + Leadbolt + US GEO (16)
Hi Gang!
Just joined the forum a few days back for the reasons of educating myself in mobile marketing.
So I'd like to jump straight in after reading a few threads. I'm looking forward to the challenge! I'm not expecting to become amazingly successful on my first time round, but I do want to just get my feet wet and learn from the experience.
I've been onto one of my AM's and he suggested I try an auto insurance offer. (Zip submit US GEO) I'd like to give it ago. I picked this market as its huge and apparently there are a lot of offers to test. I have randomly chosen leadbolt as a traffic source to kick things off. I have created a campaign in cpvlab and I am doing 50% direct to offer from my banners & 50% to a 3 step qualification survey. I've created 21 banners to start with and I will setup 3 campaigns using the same configuration for each adgroup, (7 banner ads in each campaign).
Offer - US Auto insurance - Payout $2.25
Traffic source - Leadbolt USA - Approx 0.10 cpc
Angle - Save money angle, cheaper car insurance
Ads - 7 banner ads in 3 separate campaigns. (I'm only adding 7 ads to each adgroup so that each adgroup does its best at giving equal impression share to my ads when testing. This was told by my AM at leadbolt. I want to allow each ad equal impression. Still not convinced this is the right way to go though.)
Lander - 3 question survey to qualify the lead as best I can. 50% to the lander
Direct - 50% going direct to the offer.
Budget - 1k - 1.5k
Questions to ask already...
1. I should probably get another auto insurance zip submit offer from another Aff network?
2. I'd like to try another lander. Something a lot simpler that has a headline, image, list benefits and call to action button.
3. As regards targeting (categories) on leadbolt, should I go ahead and target all categories to start?
Thanks guys! I look forward to the journey 
Good luck! Great that you are getting something kicked off!
Originally Posted by cmdeal
1. Yup! That's definitely a good plan. TBH, the payout on the offer you're testing looks pretty low for auto insurance - when does it convert?
2. VERY good idea. DOO EET!
3. I'll let bigger Leadbolt experts than me answer this one!
Update:
So right now I am...
1. Going to find another couple of auto insurance offers. Going to find them tomorrow from one of my cpa networks.
2. Having an issue logging into cpvlab which I am trying to fix.
3. Looking for a simple lander to rotate with the other lander I have currently.
4. Still interested in understanding categories on leadbolt, should I go ahead and target all categories to start for this offer?
If I target all categories, I can imagine after less then a week, I'll have spent my budget almost. So I need clarification on this moving forward.
Thanks peoples! Looking forward to talking with you on this.
Great, I will be following this one. Good luck to you.
Just a quick question to ask again regarding my budget -
If I target all categories, I can imagine after less then a week, I'll have spent my budget if I am going to include impressions/clicks for 24 hours a day. So I need clarification on this moving forward. Do I just go all out broad? Cast the net out wide on all targets and hours of the day and just spend the money up front to get the data?
Cheers guys!
Sean
Are you still on the $2.00 payout? I think it will be tough to get that to back out, if I am being honest, on any channel.
Originally Posted by cmdeal
I am also sourcing another offer that will payout $12.00 I believe.
What you think then? I was going to test the two offers simultaneously.
Are they pretty much the same offer or same type of offer? If so, the difference is so large that I am not sure it even makes sense split testing this one ...
Yeah good point. They are both zip submit offers. I think the $2.00 offer converts on the zip submit. The $12.00 offer converts when multiple forms are complete.
Originally Posted by seanyboy
Yeah I'll give them both a test. Thanks Cmdeal. BTW, do you have any experience with leadbolt? I'm still looking for answers to this -
"If I target all categories, I can imagine after less then a week, I'll have spent my budget if I am going to include impressions/clicks for 24 hours a day. So I need clarification on this moving forward. Do I just go all out broad? Cast the net out wide on all targets and hours of the day and just spend the money up front to get the data?"
Thanks!
The category targeting in Leadbolt is not very accurate so trying to guess which categories will work is not the way to go. Include them all and exclude the non-performers after enough data. You will need to spend a fair amount to really drill down.
1 Tip I can give you for Auto insurance - target by state and narrow down that way
The offer is everything! Make sure you get one that is proven to convert.
Hey Deondup,
Sure.. thanks for the tip!
I guess I will need to go all wide on the categories and start excluding non performing targets after 3 x's the payout on the offer. Your right in the sense that I'll need to go wide in the beginning with my targets.
Now that I have a strategy for excluding targets after 3 x's the payout, what offer am I going to base that off from the two offers I am testing simultaneously?
1. The $2.25 offer
2. The $12.00 offer?
Ooh, that's an interesting question...
Having thought about it a bit, I'd recommend the following:
1) ABSOLUTELY do a bot test before you begin to eliminate bot-ridden placements. With a $12 payout you don't want to be messing around. Also, as other people have found in the past, some bots fill out zip submits, and that can get you kicked off the offer. Bot testing won't eliminate those, but it'll help.
2) Set the two offers up in seperate but identical campaigns. This is a bit wasteful, but it's the only way to deal with the huge difference in payout. You'll also probably find that slightly different demographics convert differently.
3) From there on out, treat the two as separate campaigns and optimise them separately.
Remember that you'll need to increase all your spend minimums across the board when you're running the $12 offer. I'd probably recommend letting sub-campaigns (wifi/app etc) run for $100 or so before doing much other than cutting dud placements.
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