Gaming offer - 3,000 visits 7 clicks through - Please critique my banners & LP's (16)
Gaming offer - 3,000 visits 7 clicks through - Please critique my banners & LP's
What's up Stackers 
Hope you're doing well.
I've been playing around with one mobile optimized gaming offer recently. It's the "Forge of Empires" offer on Peerfly.
In the past 3 days, I've pulled around 3,000 visits to my landers. But the problem is, out of those 3,000 visits, only 7 clicked through to see the offer. My traffic source is Decisive.
I've come up with 3 lander layouts in total and tested a dozen variations of lander headlines in total. The angle that I chose is just to promote it as a good city building game. But it seemed like nothing worked. I targeted the Australian audience both on iOS and Android. So far, I've spent around $40 for testing this offer.
Here are 3 real life landers of mine from those campaigns:
http://solutionsthatwork.info/foe-city_2.html
http://solutionsthatwork.info/foe-city_6.html
http://solutionsthatwork.info/foe-city_10.html
Some banners that I tested:
Let me know what ya think of them. Thanks guys.
Hmm, try adding direct linking to the mix
Originally Posted by thedlade
Try Leadbolt as a traffic source. You'll see a different CTR, I guarantee 
Originally Posted by phlong
I think that might work and will definitely try it out when possible. But currently, I dedicate all my budget to just one traffic source and it's Decisive. Because I think trying to jump from one thing to another when my budget is limited is not a good thing.
Anyway, thanks for your suggestion. Nice to see another Vietnamese fella here on STM.
You should fix the grammar on your banner and lander...
Funny yet Challenging... -> Fun yet Challenging...
and on your lander too
Funny & Addictive Gameplay -> Fun & Addictive Gameplay...
I think you are trying to say the game is Fun and enjoyable for the players and not Funny which is an adjective that describes a situation or person that makes you laugh...
Originally Posted by peterpan
Will take that into account next time. But I don't think it could be that of a deal-breaking here as it's only 1 variation from many others.
Wow, that's a very low clickthrough rate. Have you done a bot test on that traffic?
Also, what server were you using to serve the LPs?
I'd be inclined to assume something was going wrong there - 3k clicks and only 7 clicks through the lander is veeeeeeery low.
There are a bunch of things you could change and improve with your landers too, but sub-1% CTR implies more fundemental problems.
Strategy games does not appeal to a broad audience so running them RON on exchanges will only work if you blacklist 50%+ of your placements.
That games is super saturated and its been running for 1 year +
I would not test landers as a first step
Originally Posted by caurmen
I'm reading your bot detection guide and it's a real eye-opening for me. I'm going to implement it now and see for myself! I'm also interested in what teawoo had from his conversation with the supporter from Decisive.
On the server side, I'm using Beyond Hosting VPS as you guys recommended. Tested using pingdom, my landers all load in less than 800ms when tested with Europe server (less than 450ms with US server). I tried to lower the load time using standard optimizing techniques (css minify, image compressions, use html texts instead of images etc.) but can't pass the barrier.
I created my landers using Jquery mobile fyi.
You said there are a bunch of things I could improve with my landers. Can you be a bit more specific on this point? My first thought after seeing the result was that my lander might look "unprofessional" or just too "simple" for the taste of users, no? Also, I find it a bit hard to carry the conventional desktop lander best practices over to mobile ones since the space is much more limited. The landers I included here represent my n00b attempts lol.
Originally Posted by deondup
Yep, I'm aware that this game is a bit old and people might heard about it before. And I tried my best to convey that idea into my banners since I want to tell them what game, or at least type of game, I'm bringing them. That way, the ones who were interested enough to click might be the ones who want it?
It's just the super low CTR on my landers that pulled my hairs out. Anyway, I'm dropping this offer for now to try another one.
I haven't promoted any gaming yet. Are you allowed to use screenshots in your promotion? If so, try using some cool screens that show the game in action and emphasize your angle. If it's "Do You Have What It Takes to Conquer This Game?" then show a city under siege, completly annihilated by mighty forces.
Everything in your LP should help you get the lead, imagery included. If it doesn't, it stands in the way. Your copy, pics & design should evoke the right emotions and desire to take action.
Try to spice up your bullet points a bit. "Thrilling Tactical Battles" for example is not specific enough to get me turned on. Strengthen your copy with pics.
regarding your concern of "best practices": there are guidelines that you should follow regardless of the media like readability of your copy and basic design/esthetics principles. From the technical point of view it's a little bit different though. In the end it comes down to testing, but here's what I've found while researching different studies and in general learning about mobile LPs:
-headlines should be super short. four words or less is ideal (opinions are devided on this one, my experience confirms that somehow though)
-people don't mind scrolling(contrary to the "keep everything above the fold" rule for desktop) and reading long copy. write enough to make them desire your offer
-people don't like to type on their phones. use social login option etc.
-test different versions of LPs and then go deep with it.
* The flog (fake blog)
* The farticle (fake news article)
* The product review page
* The long sales letter
* The short ‘4 bullet point’ squeeze lander
* The ‘rules’ qualifier
* The map landing page
* The ‘chat now’ window
-be direct in what you want them to do. if it's an app install, tell them to install this app.
-make it easy to click (big cta), especially on small screens
-have continuity/congruency between banner and landing page (at least some)
-long form pages for offers with more comittement & short form pages for offers with low commitement
-keep the filesizes small
-consider using an "initial popup" that shows on pageload
other than that, I think deondup is right, you should splittest different offers first before you go to work on your creatives.
Few things people might have mentioned but TLR
- Niche specific Domain
- 'Get Started Instantly' button < 'Play now' 'Play Now Free'
- Button redesign to game style
- Direct linking (What's the point of a lander if you aren't actually benefiting from it - Email list building)
- Change iOS to iPhone/iPad, this increased CTR for me
Some gold nuggets here. Thanks guys. I will try to implement them with my next campaigns.
One thing I'm still puzzling about is the "layout" for my mobile landing page. Things like: headline first >>> image >>> bullet points >>> cta >>> social proof (customer review), all in one column sort of thing. Is it the optimal way to go or there are more possible ways to place things around on that small mobile screen?
You don't need to think so complicated Fanatic. Mobile needs to be simple as F and get them to the conversion asap.
Go more for the angle "battle and destroy friends/other players" always works for me when it comes to games like FoE. Good luck
Problem is you're working through banner ads, as many of you already know, they don't work, you've been buying through them cause not too many options are available,
we can offer you the same rates and get you 10x more clicks than what a banner ad would have gotten you.
we see 15%~ CTR on average across all our campaigns and publishers and our advertisers stay with us for a long while.
It's definitely the most engaging ad unit on mobile today.
info@ezmob.com
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