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inconsistent CVRs (8)

02-18-2015 10:48 PM #1 12as26 (Member)
inconsistent CVRs

has anyone else seen their conversion rates fluctuate a lot in the past few days? this is both on new accounts and previously running accounts. one day would be at 200% + ROI next day breaking even. i am running manual CPC with clicks to website .

02-18-2015 11:26 PM #2 cmdeal (Veteran Member)

Depends on the volume you are running. As volume gets higher, such drastic fluctuations should become rarer.

02-18-2015 11:36 PM #3 maynzie (Moderator)

As volume gets higher, such drastic fluctuations should become rarer.
Exactly, another incentive to choose volume over ROI. More stable campaign metrics

02-18-2015 11:48 PM #4 12as26 (Member)

Ya this is on volume that I asked

02-19-2015 01:45 AM #5 milobanski (AMC Alumnus)

All goes back to Valentine's Day. Guaranteed.

02-19-2015 12:32 PM #6 fabian (Member)

Quote Originally Posted by 12as26 View Post
Ya this is on volume that I asked
Hum, I think @cmdeal meant volume whereas you meant Voluum?

02-20-2015 02:49 AM #7 12as26 (Member)

no lol i mean volume as in $$$

02-20-2015 04:03 PM #8 Brandon SI (Member)

With lower volume campaigns its better to look at averages that span a few days, sometimes even a week.

This is really prominent on PPS based campaigns.

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