Home > Paid Traffic Sources > Mobile

High CTR, ZERO Conversion! HELP!!! (10)

02-18-2015 01:35 AM #1 koffiannan (Member)
High CTR, ZERO Conversion! HELP!!!

Hi All!

Offer: UC Browser (India)
Traffic Source: Airpush
Ad Type: Overlay
CTR: I've been receiving around 12% CTR (totalling around 5000 over clicks!)
Conversion: ZERO!!!

I've tested the conversion flow using my own mobile with HMA. The conversion is recorded when I ran the browser.

What could be wrong?

Any help would be great.

Thanks!

02-18-2015 01:44 AM #2 dawata7 (Member)

Did you check the stats on the network as well? sometimes the tracker will miss out on conversions if the postback isn't set up correctly
Also ask your AM about the offer, they may be having problems firing the conversion

02-19-2015 09:26 PM #3 kingkong1000 (AMC Alumnus)

12% CTR sounds like a lot.. Did you check for bots?

I believe UC browser has about 50% market share in india so some might already have the app. Perhaps they had other expectations when clicking?

02-19-2015 09:42 PM #4 aady83 (Member)

would recommend a look at this, had a similar issue myself last week with BR traffic, high CTRs could be a sign :

http://stmforum.com/forum/showthread...en+bot+traffic

02-19-2015 10:08 PM #5 deondup (Member)

that's not a high CTR for overlay ads...and many of them are accidental clicks.

Try a different ad format

02-20-2015 12:12 AM #6 luther88 (Member)

check this out

http://stmforum.com/forum/showthread...no-conversions

02-21-2015 12:44 PM #7 koffiannan (Member)

I tested the conversion flow on my end and it worked, so I doubt it's the network issue..

02-21-2015 12:48 PM #8 koffiannan (Member)

Originally Posted by kingkong1000

12% CTR sounds like a lot.. Did you check for bots?

I believe UC browser has about 50% market share in india so some might already have the app. Perhaps they had other expectations when clicking?

Airpush allows us to exclude users who already have the app installed so I don't think market share is the issue, provided that function of exclusion works.

02-21-2015 12:49 PM #9 koffiannan (Member)

Originally Posted by aady83

would recommend a look at this, had a similar issue myself last week with BR traffic, high CTRs could be a sign :

http://stmforum.com/forum/showthread...en+bot+traffic

thanks I saw your thread too! Seems like the same problem as mine.

02-21-2015 12:50 PM #10 koffiannan (Member)

Originally Posted by deondup

that's not a high CTR for overlay ads...and many of them are accidental clicks.

Try a different ad format

Thanks, I've no idea what's a good CTR for overlay ads. I usually run in-app and push ads so when I saw 12% CTR I thought it was high enough to get some good conversions.

Home > Paid Traffic Sources > Mobile