Quick question.
Do you guys buy new relevant domains for every new campaign you try? If not, are you using general pre-purchased domains?
Just trying to work out how to reduce cost before knowing if a campaign will convert.
The general best practise is to buy one domain per vertical you're in: so "getlovenow.info" for dating, "hotappstoday.pw" for apps, etc.
Then just keep an eye out for your domains getting flagged by MyWOT or whatever, and move as needed.
MyWOT checking is fairly simple: go to https://www.mywot.com/en/scorecard and enter your domain at the top right.
Also, of course, it's a good idea to check that Google hasn't flagged your domain as malware. You can do that by going to https://www.google.com/safebrowsing/...ite=Google.com and replacing the bit after "site=" with your own domain.
Generally, though, if Google has flagged your site as malware you'll know about it because your clickthroughs will plummet!
Great tip, I've never heard of mywot either.
Also, along the same lines, this is a nifty site for finding available domains quickly.
instantdomainsearch.com
I would have recommended building a site per vertical as suggested last week, but after the recent mobile click to call updates, I would STRONGLY suggest doing it.