Previous Adventure with Facebook Advertising & Sweepstakes Offer (15)
Previous Adventure with Facebook Advertising & Sweepstakes Offer
Hi,
Just wanted to share my previous campaign on CPAlead with a sweepstakes offer
I was running a "Win a $150 Voucher" with a well known brand within Australia
The creative for these are really easy to create from my end as I simply mimicked the offer LP
Steps I used
- Direct Linking - Using META Refresh and Meta Info (So Facebook didn't detect the redirect and custom creative)
- Post Engagement with CPM
- Mobile Only! (Even though the offer was Desktop - It meant the CPM cost was reduced dramatically and my conversion was still high)
- Split test with four different images and audiences
I initially tested the offer with a maximum bid of around $4.50 CPM - This gave me traffic but it wasn't as much as I'd like
After I split test audiences and images I achieved around 4.5% CTR - This worked out to be around $0.10 a click through Facebook, rather than their manual bid of around $0.60 for AU
The image was super simple, it did break Facebook TOS but I ran it for a short period with a super high budget so I could smash it out before I was suspended
Total spend was around $2800 AUD and the campaign ran for around 5 days before suspension.
Conversion are as follows:
Offer Payout: $2.17 - $2.40 USD (Depending on Bonus active)
Spend: $2800~ (Can't access account but around this amount)
Clicks: 13638
Leads: 1889
EPC: $0.33
Conversion: 13%
Earnings: $4,500.36 (USD - Works out to be around $5787.28 AUD)
ROI: 106.6%
Profit: $2,987.28
The issue with short-term high budget campaigns for me is that the traffic is unpredictable and cannot be predicted based on the initial test creative / campaigns
I was able to increase the earnings with bonus's from my CPAlead dashboard of around 5-10% depending on which achievement I had unlocked
The sweepstakes offers through AU - Facebook are dramatically more profitable than US/UK that I've ran before due to the low cost CPM on Mobile devices and the payout of a comparable offer through UK/US which is around $0.90 instead of $2.17 that AU offers.
Great share! Did the image get disapproved for having "deceptive features" or whatever (ie radio buttons)?
The issue was with 'imitation' as my pages name imitated the brand, rather than actually representing a sweepstakes offer. I've got through about 4 accounts now.
Here's a screenshot of part of my campaign.
Nice. I am finding hard to run this kind of offers with fb. Seems like they hate me :0
Great share though, these offers seem to be hit and miss with FB approvals, nice write up man.
Originally Posted by maynzie
I ran 5 different sweepstakes, some had higher conversion but lower CTR, as I'm bidding for CPM it worked out better choosing the CTR by far. If you want to have a laugh. I was promoting the well known brand $150 Voucher for Australia. I promoted it so much, the actual Facebook page posted stating "This is a scam" and my CTR dropped incredibly so I had to stop.
I had a couple other sweepstakes that I ran that failed completely. It's totally down to the target audience and willingness to submit themselves to information scraping.
Originally Posted by blackemil
How recent is this campaign?
Originally Posted by Mr Green
Sorry for asking such a newbie question...but regarding META Refresh, exactly how does this work? If you are direct linking to an offer, where are you adding this code?
Trackers like
-302 redirect
-meta refresh redirect
-double meta refresh redirect
You can also choose to direct link from voluums campaign settings.
Do they ban your account after just one suspended campaign?
Dam bro, good stuff. How long do you usually warm up your account?
Originally Posted by tomcpalead
Did u cloack it?
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