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How Should I track This Sales Funnel? (12)

02-13-2015 11:14 PM #1 bogeyguy (Member)
How Should I track This Sales Funnel?

Previously, all I've ever really done is drive Facebook traffic to a landing page and then drive traffic to affiliate offers. For this, I've used Voluum for a while and it's been great. I have a different setup now though and I'm lost.

Basically, I have a free ebook lead magnet that I am using to get email addresses. Once a user signs up for the ebook, I am then sending them to a pre-sell page for an affiliate offer. I'm driving traffic from Facebook, as well as getting organic clicks from banner ads on my website. The flow looks like this:

Facebook/Website_Banner --> Free Ebook Signup --> Thank you page w Affiliate Offer sales pitch --> Affiliate Offer

I'm having a really hard time visualizing things here. Voluum doesn't seem to have funnel tracking capabilities, so if I send users to my voluum campaign link and have the ebook lander, I don't have a way of really email submits and then additionally tracking clicks to the offer on the new page.

If I make the ebook page a "traffic source" in Voluum and just try to track the last part of the funnel, I don't really have a way of tracking individual performance of Facebook ads because I can't pass tracking parameters after the email submit to the campaign link (not easily anyway and it seems like a giant mess)

Is this just a job for Google Analytics? I'm not super familiar with it as an affiliate. Are there any other tools I should be using that can do the job here? I'm pretty lost

02-14-2015 06:36 AM #2 Smaxor (Veteran Member)

Leadpages or something more purpose built for funnels. Volumm is just a click tracker really.

02-14-2015 02:39 PM #3 ThrvTrkr (Member)

@bogeyguy

Thrive has code that's meant specifically for an email submit on a landing page such as this and then allowing you to track the following offer as well after your visitors have submitted their email.

You can also structure it as a multi-step upsell that attributes your conversions to different offers in the funnel. I.e. the ebook offer and your subsequent offer can each log a conversion from the same funnel.

We released a post recently covering this:
http://ipyxel.com/how-to-track-multi...-attributions/

So, multiple ways to achieve this.

If you need any further clarification, please let me know.

-Tom

02-14-2015 03:01 PM #4 cmdeal (Veteran Member)

Quote Originally Posted by ffclogin View Post
@bogeyguy

Thrive has code that's meant specifically for an email submit on a landing page such as this and then allowing you to track the following offer as well after your visitors have submitted their email.

You can also structure it as a multi-step upsell that attributes your conversions to different offers in the funnel. I.e. the ebook offer and your subsequent offer can each log a conversion from the same funnel.

We released a post recently covering this:
http://ipyxel.com/how-to-track-multi...-attributions/

So, multiple ways to achieve this.

If you need any further clarification, please let me know.

-Tom
Sweet!

02-14-2015 04:23 PM #5 bogeyguy (Member)

Quote Originally Posted by ffclogin View Post
@bogeyguy

Thrive has code that's meant specifically for an email submit on a landing page such as this and then allowing you to track the following offer as well after your visitors have submitted their email.

You can also structure it as a multi-step upsell that attributes your conversions to different offers in the funnel. I.e. the ebook offer and your subsequent offer can each log a conversion from the same funnel.

We released a post recently covering this:
http://ipyxel.com/how-to-track-multi...-attributions/

So, multiple ways to achieve this.

If you need any further clarification, please let me know.

-Tom
Cool, thanks man I'll check it out!

02-14-2015 05:19 PM #6 dynamicsoul (Member)

you can do it with Voluum easily, check in another thread I posted on recently about setting up your 2nd lander as an offer and your first lander / email sign up as a multi offer lander..

simple to do but need a little grouping together in the reports section for analysis

02-14-2015 06:02 PM #7 Mr Green (Administrator)

Another vote for leadpages! It's slick and so easy to use.

02-14-2015 07:17 PM #8 bogeyguy (Member)

Quote Originally Posted by dynamicsoul View Post
you can do it with Voluum easily, check in another thread I posted on recently about setting up your 2nd lander as an offer and your first lander / email sign up as a multi offer lander..

simple to do but need a little grouping together in the reports section for analysis
will your solution pass all the parameters through to the next campaign?

02-14-2015 10:06 PM #9 dynamicsoul (Member)

yeah.. Voluum uses cookies.. so if the original clickid converts, you can see where it went before it did..

You can add a pixel for conversion on your thank you page / 2nd lander after email sign up, and a postback from your offer will see if they followed through for a 2nd conversion

Then just group the correct flow in reports.. select the 2nd lander (created as an offer) then group other parameters to see the flow..

02-15-2015 01:06 AM #10 polarbacon (Moderator)

I'd really suggest you look at google analytics...its has full on attribution models built in...I know many people shit on using it for whatever reason but its a very powerful solution especially when you are getting organic/social traffic as well...

It may not be the easiest thing to setup at the start, but there are a ton of companies widely versed in getting it setup correctly...so you can odesk it and get it setup real cheap like...

The reporting built into it is really quite amazing...it has a full on "funneling" section built into it...so you can setup various funnels and track drop off which is a huge bonus when trying to improve user metrics...

It also has user defined "goals" so it allows you to setup "conversion points" of your choosing...these can be anything from an email submit, time on page, pageviewed, video watched (even for x amount of time), link clicked, mouse over, really any page event you can possibly think of GA can set as a goal...

another key feature that was just released is the "user-id" capability which allows you to "fingerprint" people however you want and you then can track them across any device...you are not allowed to pass "identifiable info" like email but you can just code things a different way so that its more of a "user-id"...it works great when you have them "sign in" to something...

best part about all of this, its free...

02-15-2015 01:27 AM #11 zeno (Administrator)

Polar is right, GA can be an absolute beast but you would really - I mean, really, want to pay someone knowledgeable to set this up for you as it is far more in-depth than a typical tracking system.

One of the big advantages as Polar mentioned is that you can track just about anything, and if you have organic traffic it is useful.

It's not an ideal solution for paid traffic campaigns like we normally do. But once things get quite involved and user behaviour tracking becomes key, it can be the more comprehensive tracking system.

02-19-2015 04:27 AM #12 bogeyguy (Member)

Thanks for all the advice everybody!

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