AppNexus seat available (20)
My associates and myself have a seat on AppNexus because we pooled our money to reach the minimum spend of $200k/month. Recently a space became available so we are in a position to provide one (maybe two, depending on volume) advertisers to sit with us in the "car-pool". This will give you full access to all AppNexus inventory (as well as all DoubleClick inventory)
Meaning: you can run up a huge bill in a matter of hours and simply disappear. Therefore we cannot accept just anyone that pops out of the woodwork.
As an advertiser you will have your own console (the name of the AppNexus web UI), for your own account.
You will get billed for whatever you buy in the month. Payments are net-14.
Exchanges available:
- DoubleClick Ad Exchange (AdX)
- Microsoft Ad Exchange
- Facebook Exchange (FBX)
- Millennial Media Exchange (MMX)
- OpenX
- AdMeld
- Fox Audience Network
- Pubmatic
- Photobucket
- Six Apart
- MyYearbook
- Demand Media
- Rubicon
AppNexus expects to be paid by us, the umbrella organisation. And we need to collect from each advertiser, who has unlimited access to run up whatever bill he likes. Which is why we have the following requirements: you must be a fully verifiable person, with a fully verifiable credit record and actually you should be set up as a fully verifiable business. In the beginning you will need to pre-pay. We don't enforce a minimum-buy, and there is no fee for this.
Essentially we are offering you a free trial. But what would be the point if you are not going in with the intention of buying a substantial amount of traffic?
So, if someone asks us to open an account and intends to buy $50 of traffic it shows us that this not for you (yet).
Fees: 10% ad-serving fee. Ask around, that is the best in the business. MediaMath wants %17, DoubleClick similar rate. Fiksu & Matomy will never tell you their margins, as that is their bizz-model, so you don't really know what the inventory costs. Additionally AppNexus charges $1 for each creative you want approved.
AppNexus has great targeting for mobile, see attached. Right down to Carrier targeting.
When your campaigns turn a profit and your buys grow, you will want to arrange direct-media-buys on the AppNexus exchange, with specific publishers. At that stage you may want to invest in getting your own ID. So instead of using our "umbrella" ID to place bids, you can have your own ID. This just makes it more straightforward for invoicing purposes of direct buys and establishes you as the buyer better. To get your own ID AppNexus charges $5000. This is payable to AppNexus directly.
It's not really clear what they have to do to set up an ID, it's probably just a few clicks of the mouse. But that is what they charge.
If at a later date, you have (hopefully) outgrown the need to pool your buys with us, and are hitting $200K/month yourself, you can take that ID with you.
Compliance:
if you've ever worked with any DSP (eg: SiteScout) you will know the drill: your creatives will need to be approved by whatever network/exchange/publisher you are intending to bid on. Oftentimes approvals can be easier than when you have a self-serve account somewhere, but don't rely on it too much.
This seat is ideally suited for product-owners. As you will have the means & access to make adjustments to your offer/product when requested by any of the exchanges. The benefit of this is that the floodgates of traffic really can be opened up that way.
For affiliates looking to promote other's products: approvals are harder, although I have no experience with this: all of us in the group are running own products or managing it for the owner. AppNexus offers postback-tracking. I am not certain if any of the exchanges have a problem running with redirect/tracking links.
If you are interested in joining us and serious about it we'd like to meet you at STM London. You can PM me, or just ask questions here in the thread so everyone has the benefit of gaining further insight into the platform.
Amazing opportunity! Really cool idea. Wish I was ready for that next level.
$200k min spend seems crazy high. We've been quoted numerous times 20-60k min spend a month.
Wow, I didn't know that. That was quoted to me some years ago, so perhaps it's changed.
PM'd
There is no "per seat" cost on AppNexus. There are minimum monthly spend requirements, but this is very negotiable. You definitely do not need to commit to 200K a month.
Originally Posted by cmdeal
The $200K was the requirement when we started 3 years ago. I have not kept up to date with this, but apparently this has come down.
10% is a pretty good rate for ad serving - The company that I'm currently working at is getting ~15% with DoubleClick Bid Manager
This offer is now closed.
In celebration of #AWAsia we are opening the doors again to AppNexus for a limited amount of buyers.
We can meet up in the Centara centre and discuss your goals and if a seat on AppNexus would be a good fit for you.
Thanks to those who reached out.
AwAsia has already paid for itself a few times over on day 1.
We're closing this offer now.
Hey guys anywhere else you recommend for Appnexus access?
Anybody still open to share an Appnexus account?
yes, we are looking for Appnexus account seat offer too.
Me too!
I think you need to specify what you are planning to do with it ... It is hard to get approved on Appnexus, so I am not sure too many folks are willing to just provide a blank check to run whatever ads you are may want.
I'm able to take on a few more now.
(As cmdeal points out AppNexus is hard to get, and recently it's also become "easily lost." Many companies have lost their seat because of policy violations. Even big ad agencies, with multi-million-spend have lost their seats, eg: PLYmedia)
APNX is not for everyone, their TOS are very lengthy, complex, awkward.
But the scale is, I think, unparalleled. Over 800 exchanges are available. No other DSP has that, that I know of. And that is actually part of the problem: so many exchanges requiring so many different policies. After so many years working with them I've gotten only somewhat familiar with the TOS of many exchanges. I can never know it all, so it will also be up to you to research and push through the creatives & landers you need.
It's not uncommon that we find APNX approval's team to have made an error disapproving a banner that is actually allowed per that exchange's TOS, like Microsoft Ad Exchange creative acceptance policy. 33 pages of detailed "can run/can't run/can run if"...For the marketer that is willing to put in the work...
If that has not put you off, then please PM me.
Hi Auditor
How does AppNexus compare to Doubleclick Bid Manager?
We have only just started on DBM and I have to say there's about a dozen things I can't stand about the interface and platform - it feels so brand/agency orientated and so clunky for a performance buy.
If you have experienced both products I'd love to hear your views.
Originally Posted by clickwork7
For that reason we built on top of their API and created a CPA/CPI UI. Although it's still a CPM model. (the APNX "CPA algorhythm" is rubbish)
Although, knowing Google, I'm fairly confident that all the features are there for performance. But you may have to dig through their documentation to find it. I'm sure they have postback/pigyback pixels....somewhere.
But do bear with it though: DBM has two major features that nobody else has:
1. targeting & retargeting into YouTube
2. Audience data, same as in AdWords
Both those features open up so many doors to you.
If you're still stuck, pm me and I can show you our solutions. Perhaps they are a better fit.
We are committed to several months on DBM and will continue to work with it, but will come back in a few months and have a proper chat with you about your platform.
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