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I can see green sprouts. Advice needed on banner trashing. (1)


02-13-2015 12:07 PM #1 ershaka (Member)
I can see green sprouts. Advice needed on banner trashing.

Hi guys,

I've been running this CPI the last 3 days and I can see some green sprouts. I started with the Mobile Cookbook(Thanks Caurmen!) and added a pinch of "don't do what everybody is doing" attitude.

First I started Direct Linking and realised that the offer was converting. Then I iterated a bit through the banners and added a LP. Angle is very simple but laser targeted to the audition it's aiming at.

These are the results after 2 days and a half:

Banners:
# Clicks CTR Conversions
1 465 0,68% 4
2 460 1.3% 6
3 470 1.3% 6
4 476 1.3% 6
5 478 1.9% 9
6 442 0.69% 3

Lander:
CTR: 5.10%
CR: 33%

I will have to put some work on the LP for sure and I have a couple of ideas that might help that CTR

ROI: 27.87%

Should I trash banners #1 and #6? They are actually losing money.
Should I keep them running or iterate through them?
Any other advice?

Thanks in advance.


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