Dealing with SHIT (Appflood strict terms) (22)
So Appflood is not good for my heart. Seriously.
They just sent this email pointing out strict terms for running app installs offers:
Advertisers' approval standards are as follows:
No Incentive Traffic;.No Adult Traffic.No REBROKE; Creative/Landing Page Rules: Image is forbidden to contain essentials of strong or dangerous colors or pictures, such as dark and heavy red/yellow/black, skull, etc.; Popups which imitates system notification are not allowed; Description is forbidden to contain words with meanings of cheating, threaten, erotic, system-notification-imitated, such as warning, you must (have to, need to) install XXX immediately otherwise XXX, explosion, virus, and Trojans,Outdated,Expired etc; Image is forbidden to contain any android robot;Web pop-up is forbidden; Sound in landing page is forbidden;Pornographic and Violent landing page is forbidden; The landing page which infringe the intellectual property rights of others is forbidden;Other ads contents which violate google's developer-distribution-agreement are forbidden, https://play.google.com/about/develo...greement.html;
3. Don't overstate or make up the nonexistent feature of the product.
4. Don't cloak traffic referral or the landing page, if your traffic refer can't be opened, it will be regard as against the regulation, advertiser won't pay for that.
1. What do you guys do? I'm seriously considering dropping my current offer since I can't adapt...
Appflood also didn't pay several affiliates recently from what I heard (not 100% sure.) I know they're a good network and don't blame them, but seems like advertiser is stiff.
2. Any alternative networks for app installs?
Since app installs are governed by Google Developer Policy no matter which network you switch to, you will encounter the same rules.
I've said it time and time again, app installs are a losing battle - its up to you when you switch to another vertical. I've done it in November and it was the best decision of my life.
Which vertical you switch to if it's not a secret? PPCal, Pins? 
I just saw that in my mailbox as well. Thought that these were really tough terms for promoting these offers. I remember them mentioning in their Shenzhen meetup that their biggest affiliates are running all legit campaigns. But I dunno...it could all be well cloaked.
I spy a lot, and I've NEVER seen a compliant ad. sure I see them cloak shitty lp, but when I'm in the geo with a mobile phone in their target audience i never see compliant stuff.
Originally Posted by erikgyepes
the payout of the app install offers decrease again and again,it is so hard to be profit,when the payout is 0.18
Originally Posted by _Snowman_
They expect us to follow newer and newer rules, and continue to decrease payouts at the same time (which only invites people to go more aggressive, and break those rules!)
At the type of compliance level they want, they should be increasing payouts - because people just don't install these things unless you scare them or appeal to their other wants.
So it's kind of ass backwards this utility app space.
Like iAmAttila said "app installs are a losing battle". I haven't promoted a CPI offer for awhile now pinsubmits and SOI/DOI wap offers all the way.
App installs are more than utilities
In terms of AppFlood, they suck at AM, but offer wise they are always the first with uncapped campaigns / new campaigns.
So either you suck it up with disadvantages (as I am doing right now), or you would calculate your cost / benefit out of this relationship and continue working with them. I usually switch between them and Avazu.
What about direct APK app installs? No Google play store there to impose its regulations.
The shenanigans that went on with utility apps over the last 12-18 months is the cause of its own death. Now the CPI's are too low and none of the aggressive promotions are allowed anymore.
Time to move on!
1. App install [x]
2. Pin submit [tick]
3. Lead gen [tick]
4. Pay per call [tick]
#mobileisdead?
are app installs really screwed or is it a case of having to adapt?
Originally Posted by craigm
If you know how to drive massive amounts of traffic compliantly, the world is your oyster ... you can have something close to a monopoly as all of your competition start to dry up.
The advertisers still have the same (if not more) budget to spend, and so your market share will start expanding dramatically with much less competition.
Originally Posted by kokofai
what do you mean? I am a little confused about what you posted.
I think he's saying that even if you cross app installs off the list, there are plenty of other opportunities to make money with mobile.
It seems that some big guys have spoken here. 
So if we discard app installs, does this mean that an even larger testing budget will be needed for a newbie to get started in mobile since payouts will be higher in all the other mobile verticals?
I know there isn't an exact answer to "how much" but mobile was already well-known for requiring a bigger testing budget. Now if it needs to get even bigger, then I might have to reconsider my plan of action. (just personally speaking)
Originally Posted by _Snowman_
and all those global install with 0.18 per lead, wtx
Originally Posted by _Snowman_
There will be more and more app install offers being rolled out for sure - so the question is - are you able to adapt to the changes and be as compliant as per requested by the advertisers - if you're able to do that, then chances are you gonna make shit load of money with app install offers in the coming 2-3 years.
I believe with these rules and regulations, it will somehow "adjust" the app install bidding market to its equilibrium point, meaning no more ridiculous bid prices (because many were using aggressive promotion methods that can get higher ROI so they can afford to bid higher for traffic) - the bid prices will adjust itself in the coming months and app install advertisers are able to get back to the game.
Of course, we'll be talking about lower ROI but volume is gonna make the numbers up.
Just my RM0.02
Originally Posted by craigm
You can get ultra creative, and it will fall under the trick to click policy they have. (Because you are tricking the users to click)
It'd be amazing to have people click as often on a banner which is compliant. A compliant banner has the name of the App, logo, no call to action button on it as per google developer policy.
Popups are NOT allowed. Redirects are NOT allowed. So as you see, since we all have a limited number of hours in a day, you can spend that time on better things. The things kokofai posted.
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