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mobile CPI conversion help (10)

02-13-2015 10:50 AM #1 aady83 (Member)
mobile CPI conversion help

Hi All,

I am back after a few months of researching and getting my head down

the last week and a half I have tried to launch 1 campaign a day (to varying success) up t0 -50% ROI, which is better than my first shot.
I have encountered a problem with google store campaigns and I hope I can get some help.

I have been following the cookbooks (in their various forms).
offer: speed increase app
country : brazil
traffic source: decisive.
I am testing 8 banners. with the angle of making your phone faster:
2 LPS
1 direct link
tracking: Voluum

The banners have a CTR of 1.5-2% (average 0.9%-2%)
LP's have a CTR of 18.5% (both LP's CTR is the same)

so from my understanding the CTRs are ok. The problem is when it comes to installing the app.
600 clicks and no conversions!

what can I do to aid in people downloading the app from the play store?

any help would be great

thanks

02-14-2015 03:19 PM #2 aady83 (Member)

Hi all just bumping this as had not response - any advice out there?

02-14-2015 03:49 PM #3 jack45 (AMC Alumnus)

Angle appears to match the offer so can't think of anything you could really do.

Most obvious things are to test the conversion yourself and split-test between affiliate networks.

02-14-2015 09:05 PM #4 aady83 (Member)

thanks for the thoughts - It does seem a bit of a dead end, so not sure why the F5 rep was so sure it was doing huge numbers - maybe just not with the source i was using.

on to the next offer (unless anyone else wants to chime in)

02-17-2015 06:55 PM #5 aady83 (Member)

so i persevered with the offer, but not really sure what I am missing. I changed the angle (so this is angle 2) the angle I have gone with is the app speeds up your phone when gaming.

CTR of banners is great (7%) CTR of the LPS is even better (65%). The offer is $.23 and still no conversions.
I split tested aff networks to check (between clickdealer and F5)

The offer is Du Boost. Does any have any tips at all as to what can help people convert when they get to the play store?

02-17-2015 07:28 PM #6 caurmen (Administrator)

Have you tested for bot traffic? With CTRs that high, I'd be suspicious that some if not most of your traffic is of a robotic nature.

Also worth asking your AM for more details on where it's converting well - country, carrier, handset if possible.

02-17-2015 07:53 PM #7 danmar247 (Member)

Me too! Same offer, same traffic source, no conversions

02-17-2015 07:56 PM #8 aady83 (Member)

yup the reps tell me it is converting really well - maybe just not with this traffic source

02-17-2015 08:27 PM #9 danmar247 (Member)

F5 is pausing the offer??

02-17-2015 08:44 PM #10 aady83 (Member)

hahah yes just got that as well - think i am going to bin it, as not sure decisive is teh way forwards for BR traffic. onwards and upwards (he hopes)

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