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Mastering Pop Up Traffic - Journey #03 (44)

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So this is my 3rd follow allong thread. I had 2 previous but they didn't went so well. But I'm learning a lot and getting better each time.
Instead of trying to master a vertical, I'll focus on mastering a traffic source type: Pops.

This time I'll be promoting an Anti Virus Offer in Asia (PIN Submit). The network I'm gonna use is ClickDealer (I have an awesome AM there).

Daily budget: $100
Offer Payout: $2.30

I have been told by several affiliates that it is essential to have a good budget to blacklist bullshit placements properly. I will kill a placement once I spent $3.45 on it without a conversion (1.5 x payout)
My priority of split testing elements:
1. Angle
2. Design & Carrier
3. Micro Optimizations


First day Stats:
Spent: $86.00
Revenue: $20.70
Visits/Pops: 7362
Offer Clicks: 179 (206 on Voluum) - A few duplicate clicks I guess.
Conversions: 9
Profit: -$65.30
ROI: -75.93%

All conversions came from one angle so I can safely assume that the trend will go into that direction as well.
Furthermore, 8 conversions came from a carrier A while 1 came from Carrier B. I blacklisted Carrier B as I assume a trend into that direction as well. In the beginning I'm not gonna look at my ROI that much since my first job is to remove placements. After that I can gather real data and split test the designs.

I'm open for any tips!

Thank you.

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How many other carriers are there, besides A &B?

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None. The offer only allows Carrier A & B
For the curious: It's an MT Flow PIN Submit. This means that the visitor has to send an SMS to a number to subscribe.

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Day 2
Spent: $84.88 according to Voluum but actually $100 on my traffic source. Click loss $16...
Revenue: $18.40
Conversions: 8
Profit: -$66.48
ROI: -78.32%

Overall I've spent like $204 on this campaign so far but in Voluum it says $178. I contacted my traffic source already and I'm waiting for a response now. I also added the same lander into rotation in Malay language. So I'm testing English vs Malay at the moment. So far each landing page had 4 conversions so it looks like they perform about the same but I'll let it run for another day for significance. I blacklisted so far 7 Websites that didn't get a conversion after spent $3.45 on it.

My next plan:
Testing the Malay lander for another day and keep blacklisting non-performing placements. After that I'll create another 2 landers that have the same copywriting but completely different designs. One of the 2 landers will be ripped from competition to see how my angle works on that design. Also, my AM recommended me another offer that just got added on the network. Before jumping into it I'll wait and see how it performs globally on the whole network for other affiliates. The offer landing page looks much better than my current offer imo though!

Is my strategy correct so far (Keep spending money and blacklisting placements)?

Thanks for reading.

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One way to mitigate the click discrepancy is to host your own 202 or iMobiTrax in the country itself.

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I'd like to stick with Voluum as I like that tracking software very much. Also, I believe that Voluum has a data center in Singapore which is very near to Malaysia.

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Day 3
Spent: $84.88
Revenue: $20.70
Conversions: 9
Profit: -$63.63
ROI: -75.45%
Surprisingly the Malay language outperformed my English Landing Page. On the third day I had 7 conversions on the Malay Lander and 2 conversions on the English lander. Using this tool, and the overall stats of the landing pages so far, it also said that the malay Landing Page has a 90% success rate.

Therefore I'll get from now on everything translated into Malay. I had the idea to add 2 additional angles now instead of split testing the design. Had some crazy ideas last night and will test them out. Also, I blacklisted another 4 placements that reached 1.5xpayout without a conversion.

Even though I'm keep blacklisting campaigns and testing things out, the ROI hasn't changed much yet. Will see how it goes in the next few days.

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Hope you success, I am vietnamese too

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The two angles I tested were shit. Only one of them actually got 1 conversion. Stopped the testing first.
ROI: -90%
I'll stick with my first angle and test some variations of headlines, to be exact 3 new headlines.

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For the UK, one of my clients use http://www.payforit.org/
Do you need a specific country?
You need to arrange these things for each country AFAIK.

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Wrong thread?

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Oh dear, facepalm.
I think Tapatalk messed up

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I think I don't need to comment this. The 3 new headlines perform worse than the headline, I started with so I'll stick with it.
Overall Stats (Paused the Campaign earlier as the trend goes to even worse results)

Spent: $50.35
Conversions: 2
Revenue: $4.60
ROI: -90.86%
Next thing to do: Split test 2 new designs.I'll be using another self-created lander, a lander that is beeing run with the same offer & a template that I found on a forum.

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Looks good!

How are the placements looking? Are there any that are standing out either in terms of volume or quality?

I'd suggest running a bot test on this traffic if you're still finding bad placements - it's a cheap way to weed out a lot of crap fast.

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The conversions usually come from new placements. Not sure whether I can judge it yet but I'm planning to create a seperate campaign with the placements only that generated conversions.

Haven't spend too much on each placement yet as you can see.
Regarding the bot test, how would you do that? I assume I'd follow that bot detection method, you've posted on STM?

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Yep, follow the bot detection method. It's even more efficient on pops because you effectively have 100% CTR from your banner.

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Spent overall $510 on this campaign so far. Made like $94 revenue. I set the testing budget to $1500 for this campaign. When would you drop the campaign and move on/leave a sinking ship.?
After testing the designs, I'll probably test the offer that my AM recommended me. Then I'll create a seperate campaign for the placements with conversions and see how it performs. If it fails, I'll probably test another AV Offer in another GEO with the same angle. It's possible that an angle doesn't work in country A but it does in country B, am I right?

Thanks for reading! Next stats will be posted tomorrow.

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Update
Day 6
Spent: $79.85
Revenue: $0.00
Conversions: 0
ROI: -100%
Profit: -$79.85

Really strange. I added 2 landers into rotation and didn't get a single conversion over the night. Even the lander that performed at -60% didn't generate a conversion. All I did was raising my bid position to #2 and that should actually result in better traffic quality? I already asked my AM whether everything's okay with the offer. The offer is alright and working.
I don't really know why the conversions stopped coming.

Edit: Gonna create a new campaign now.
Thanks for reading.

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Shoot this one in the head, I'd say. You've tried a fair amount of optimisation and it's not getting you the results you want: time to move on to something new.

Looking forward to your updates on the new campaign!

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Alright.
I'll be promoting an Anti Virus Offer in Columbia. It's actually 1-Click Flow this time.
I won't be wasting too much time on this new campaign so I'll just move over my current landers and get them translated. That way I can test whether the offer is good or not (My AM said that the network CR is 0.9%, yes I know that the network's CR is not a big indicator. I think I'll insta block the blacklisted placements from my last campaign.
Will update you when I have collected the frst data.

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Do your landers fit the new offer?

It's very important if you're doing a test to make sure it's a good test - saving time is good, but be sure you're not skimping on things that will make an actual difference.

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Yeah. Most Anti Virus Offers are very similar. It's possible to adapt my angle to all those AV offers. My theory is just that an angle might not work in country A but it does in country B. That's correct, right?
PS: I always split test angles first on a landing page design that I've created. Then I test headlines and then only I'll split test designs.

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Quick update:
I got everything setup and started sending traffic already. After $15.35 spent without a single conversion, I decided to pause this Campaign with the $1.20 offer.
I just applied for another AV offer in Colombia that pays $1. The CTR of my landing page was pretty high though (8%!).
Will keep you updated.

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8% CTR on your lander is very low. You need to aim for 20% otherwise you will always struggle regardless of how good the offer is.

I would also recommend that you test the same campaign on a second (similar) traffic source. That allows you to get a more accurate idea of what's working and what not

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20% on Pops? I usually get 20%+ CTR on Display traffic but never managed to get more than 10% CTR on Pop unders. And from what I've heard, even a 5% CTR is fine on Pops.

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You spent too much on the first offer. Should have moved to a new offer because by looking at the data itself it's telling me that the offer simple doesn't convert good - assuming you're using a proven lander.

By the way, you got to monetize unwanted traffic because a lot of the pop networks don't allow specific carrier targeting.

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I guess you're talking about the first Malaysian Campaign? If so, it had a $0.23 Network EPC and it seems to convert good for others. The current network I'm using supports carrier targeting so it's all fine. But you're right. Once I scale to other traffic sources that don't support carrier targeting, I gotta find a way to monetize them...
Thanks for replying!
PS: My new offer approval request got accepted and this is how the LP looks like.

I'll just inform my AM about it but won't test it. Must have been a dead/bad offer probably.
Gotta decide tomorrow what offer I'll promote next.

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Be careful who you listen to. ''They'' are usually wrong

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Thanks for the tip deondup.
I'm really surprised then since I've tested so many landers on Pops & Redirect Traffic (Ripped from competition as well) and the Landing Page CTR never exceeded 10%.

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This one is a bit of an open door, but do you have solid hosting setup? Slow delivery in popland is obviously a CTR-killer.

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Good working man, i am happy for you keep hussling and soon our at 500 a day

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Yep, my Abitur has a higher priority. I'm not really focussing much on this campaign except checking the stats a few times.
Thanks!

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How do you run a bot test? Please explain.

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You can follow this tutorial
http://stmforum.com/forum/showthread...Your-Campaigns

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Stats for the 3rd day of my INCENTIVE Campaign:
Spent: $110
Revenue: $271.95
Conversions: 35
Profit: $161.95
ROI: +147%

ROI has gone up again. Can't wait to test it at weekends. I should get more traffic by then

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Looking good on this campaign, do you have any more updates would love to hear how your getting along with it.

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The days went pretty much similar like before. But somehow it's not profitable anymore.
I ran it last time on Saturday and banked $200 profits on that day. However, the campaign is paused now due to my coming Abitur exams.
Tomorrow's my first one: Math

I'll definitely tell you how it went

PS: How does it come that people say Asians are awesome in Maths? I don't suck at it but I'm not the best. My cousins and asian friends are not good at all in Maths as well. Let's hope that Maths won't rape me tomorrow

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Hey phlong,

Can you explain how does incent traffic work? I've never ran it before but curious. As far as I know, incent is where you give the user something in exchange for a lead?

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Incent can also be content-locking, where the user has to sign up for your offer (or whatever the conversion is) before they can access the content.

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Exactly. I'm locking content. The key is to find content that people love

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What incentive network are you working with at the moment?

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So how do you content lock?

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Great work, hope you did good with your math exam, want to know how it goes... thanks.

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is it game hacks?

are you still using pops as you were in your first campaign?

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