Hi guys,
I own a Blog, where I used to pay a girl to find and post well priced holiday offers. To this Blog belongs a Facebook Fanpage with a little more than 50.000 Fans. These Fans are about 70% won by promoting the Fanpage itself and 30% organic. I stopped Ads for the Fanpage about 6 months ago.
Traffic source is mainly Facebook, but without paying to promote the posts, just organic reach. With this blog I got a monthly revenue of 700 $, but paid 1700 $ to the girl. Now 1,5 years later I stopped paying her as I am burning 1.000 $ monthly. Nevertheless I don´t want to give up, but would like to ask for the advices.
As the organic reach of the posts is very low, compared to the amount of Fans (1200 - 1500 Fans are seeing each post), I thought about promoting the posts with Facebook Ads.
But I am not sure, about the best and cheapest way to promote these blog posts in Facebook?
The obvious way would be to promote each of the posts and target Fans of the travel destination, but I guess that you guys have some twists to make it better. So I would really, really apreciate some advices. What would you do?
Not sure I understand how you are monetising. Are you getting commissions from travel providers or ad revenue?
Oh, sorry.
Yes, I am monetizing with commissions from travel providers and there is another system like travel audience, where I get paid per Click. The commision based earnings are about 600 $, the PPC thing about 100 $. Direct linking from Facebook to the travel providers is not possible, I need to use my blog to use the blogposts as Landingpages to include the affiliate links.
Ideally you should use lookalike audiences to target similar types of people who have either converted on a offer (if you have the data) or who are fans of/like your existing page. If you have an LTV number for your audience, you can use that to determine how high you should bid.
Hi cmdeal,
thanks for your answers. Unfortunately I don´t have the data yet, which visitors converted, but I am pretty sure, that I can get these informations from future sales.
Could you please explain what LTV number means?
That is Lifetime Value ... roughly, how much profit is each of your Facebook fan worth to you? This is the core metric that will drive all your decisions on how much to spend on paid media.